{"id":85807,"date":"2024-08-26T17:35:27","date_gmt":"2024-08-26T17:35:27","guid":{"rendered":"https:\/\/www.africa-press.net\/cotedivoire\/politique\/les-matinales-de-lonaci-online-des-experts-en-marketing-edifient-les-entreprises-sur-les-concepts-de-lomnicanalite-le-retargeting-et-le-cross-selling-pour-booster-leur-vente"},"modified":"2024-08-26T18:21:46","modified_gmt":"2024-08-26T18:21:46","slug":"les-matinales-de-lonaci-online-des-experts-en-marketing-edifient-les-entreprises-sur-les-concepts-de-lomnicanalite-le-retargeting-et-le-cross-selling-pour-booster-leur-vente","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/cotedivoire\/economie\/les-matinales-de-lonaci-online-des-experts-en-marketing-edifient-les-entreprises-sur-les-concepts-de-lomnicanalite-le-retargeting-et-le-cross-selling-pour-booster-leur-vente","title":{"rendered":"\u00ab Les matinales de Lonaci Online \u00bb , des experts en marketing \u00e9difient les entreprises sur les concepts de l’omnicanalit\u00e9, le retargeting et le cross-selling pour booster leur vente"},"content":{"rendered":"

Africa-Press – C\u00f4te d’Ivoire. <\/strong><\/span>La tribune \u201c Les matinales de Lonaci Online\u201d, initie\u0301e par la Loterie Nationale de Co\u0302te d\u2019Ivoire (Lonaci) s\u2019est de\u0301roule\u0301, le vendredi 23 aou\u0302t a\u0300 Abidjan-Cocody et a porte\u0301 sur le the\u0300me: \u00a0\u00bb L’omnicanalite\u0301, le retargeting et le cross-selling: Quelle strate\u0301gie digitale pour mieux vendre en ligne \u00ab\u00a0. Au cours de cette rencontre, les quatre pane\u0301listes qui ont pris part a\u0300 cette rencontre d’e\u0301changes et de partages d’expe\u0301riences ont de\u0301voile\u0301 leur vision sur la strate\u0301gie digitale pour mieux vendre en ligne a\u0300 travers ces nouveaux outils digitaux.<\/p>\n

A\u0300 l’unanimite\u0301, ils ont fait savoir que l’omnicanalite\u0301 consiste a\u0300 offrir une expe\u0301rience client fluide et cohe\u0301rente, quel que soit le canal utilise\u0301 (site web, application mobile, re\u0301seaux sociaux, magasins physiques), afin de cre\u0301er un parcours client unifie\u0301 et personnalise\u0301.<\/p>\n

A\u0300 en croire la mode\u0301ratrice du jour, Eulalie Kouassi, les consommateurs d’aujourd’hui sont multicanaux. \u00ab\u00a0Ils naviguent entre diffe\u0301rents points de contact avant d’acheter. Ainsi, comment est-ce que la strate\u0301gie omnicanale peut contribuer a\u0300 tracer ces clients, afin d’augmenter les chances de conversion ? \u00ab\u00a0, s’est-elle interroge\u0301e.<\/p>\n

Les pane\u0301listes ont a\u0300 tour de ro\u0302le de\u0301montre\u0301 l’importance de ces trois concepts a\u0300 savoir l’omnicanalite\u0301, le retargeting et le cross-selling. Pour eux, ces concepts sont des outils indispensables pour de\u0301velopper l’activite\u0301 en ligne de chaque entreprise. Dans la pratique, les pane\u0301listes ont conseille\u0301 aux entreprises de s’investir dans ces nouveaux outils pour peaufiner leur strate\u0301gie.<\/p>\n

Le chef de service digitalisation et expertise client Lonaci, Korobla Dosso a explique\u0301 que la vente en ligne est devenue un pilier de l’e\u0301conomie moderne. \u00ab\u00a0Pour se de\u0301marquer et maximiser ses ventes, une strate\u0301gie digitale solide est indispensable. Donc, en combinant ces concepts qui ont fait l’objet de notre e\u0301change aujourd’hui de manie\u0300re strate\u0301gique, vous pouvez ame\u0301liorer votre visibilite\u0301, augmenter vos ventes et fide\u0301liser votre cliente\u0300le.\u00a0\u00bb, a-t-il soutenu.<\/p>\n

David Capo-chichi, Ceo de Tama Digital Group a exhorte\u0301 les entreprises a\u0300 se familiariser aux outils de la vente en ligne, afin de mieux orienter leur strate\u0301gie digitale. Pour lui, \u00ab\u00a0fondamentalement, avoir le bon e\u0301tat d’esprit est capital si l’on veut faire du marketing digital correctement pour son entreprise. Souvent le proble\u0300me N\u00b01 dans nos entreprises est juste une question d’e\u0301tat d’esprit\u00a0\u00bb, estime-t-il.<\/p>\n

Pour plus d’informations et d’analyses sur la C\u00f4te d’Ivoire, suivez Africa-Press<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – C\u00f4te d’Ivoire. La tribune \u201c Les matinales de Lonaci Online\u201d, initie\u0301e par la Loterie Nationale de Co\u0302te d\u2019Ivoire (Lonaci) s\u2019est de\u0301roule\u0301, le vendredi 23 aou\u0302t a\u0300 Abidjan-Cocody et a porte\u0301 sur le the\u0300me: \u00a0\u00bb L’omnicanalite\u0301, le retargeting et le cross-selling: Quelle strate\u0301gie digitale pour mieux vendre en ligne \u00ab\u00a0. Au cours de cette […]<\/p>\n","protected":false},"author":82,"featured_media":85805,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,10],"tags":[13453,29,14574,6341,4223,5772,14572,14573],"class_list":["post-85807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-toutes-les-actualites","tag-booster","tag-cote-divoire","tag-cross-selling","tag-experts","tag-ligne","tag-lonaci","tag-omnicanalite","tag-retargeting"],"yoast_head":"\n\u00ab Les matinales de Lonaci Online \u00bb , des experts en marketing \u00e9difient les entreprises sur les concepts de l'omnicanalit\u00e9, le retargeting et le cross-selling pour booster leur vente - C\u00f4te d'Ivoire<\/title>\n<meta name=\"description\" content=\"La tribune \u201c Les matinales de Lonaci Online\u201d, initie\u0301e par la Loterie Nationale de Co\u0302te d\u2019Ivoire (Lonaci) s\u2019est 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