Africa-Press – Djibouti. <\/strong><\/span>Malgre\u0301 un chiffre d\u2019affaires de pre\u0300s de 96 milliards de dollars pre\u0301vu en 2023, la premie\u0300re cotation de Coca-Cola Beverages Africa attendra. Son PDG explique pourquoi.<\/p>\nDepuis l\u2019annonce d\u2019avril 2021, le projet de double cotation de Coca-Cola Beverages Africa (CCBA) a\u0300 Johannesburg et a\u0300 Amsterdam est en suspens, les marche\u0301s internationaux de capitaux e\u0301tant confronte\u0301s au ralentissement e\u0301conomique actuel.<\/p>\n
\u00ab Globalement, tre\u0300s peu d\u2019introductions en bourse se concre\u0301tisent parce que les conditions ne sont clairement pas re\u0301unies \u00bb, explique Jaques Vermeulen, PDG de CCBA, a\u0300 Jeune Afrique en marge du CEO Forum 2023, qui s\u2019est tenu le 5 juin a\u0300 Abidjan. \u00ab Nous attendons que les marche\u0301s se stabilisent. \u00bb<\/p>\n
Baisse de l\u2019introduction en Bourse<\/b><\/p>\n
L\u2019anne\u0301e avait pourtant bien commence\u0301 avec le retour de Premier Group, une entreprise de biens de consommation, a\u0300 la Bourse de Johannesburg (JSE) en mars, apre\u0300s avoir e\u0301te\u0301 retire\u0301e de la cote il y a 18 ans.<\/p>\n
D\u2019un bout a\u0300 l\u2019autre du continent, les annonces encourageantes se succe\u0300dent. En fe\u0301vrier, le gouvernement e\u0301gyptien a promis de coter les actions de 32 entreprises publiques dans un de\u0301lai d\u2019un an. Au Kenya, le pre\u0301sident William Ruto s\u2019est e\u0301galement engage\u0301 a\u0300 coter les entreprises d\u2019E\u0301tat pour relancer le marche\u0301 boursier apre\u0300s six ans d\u2019absence de cotation a\u0300 la bourse de Nairobi.<\/p>\n
Pourtant, le ralentissement de l\u2019e\u0301conomie mondiale se fait toujours sentir. Au niveau mondial, alors qu\u2019un nombre record d\u2019introductions en bourse a e\u0301te\u0301 enregistre\u0301 en 2021, l\u2019activite\u0301 d\u2019introduction en bourse a chute\u0301 de 45 % (ope\u0301rations) et de 61 % (produits) en 2022, en raison de la baisse des valorisations et de la mauvaise performance du marche\u0301 boursier, selon Ernst & Young.<\/p>\n
Modification des habitudes d\u2019achat<\/b><\/p>\n
Depuis la pande\u0301mie, il y a eu une re\u0301duction substantielle des capitaux propres leve\u0301s sur le marche\u0301 et un nombre de\u0301courageant de retraits de la cote sur le JSE. Selon les informations recueillies aupre\u0300s la Bourse sud-africaine, il y a eu 79 radiations en 2022 contre 21 en 2020. \u00ab J\u2019ai parle\u0301 a\u0300 des conseillers en investissement. Nous prendrons notre temps et, au moment opportun, nous introduirons CCBA en bourse \u00bb, estime Jacques Vermeulen. Selon lui, l\u2019industrie des boissons non alcoolise\u0301es ne s\u2019est pas encore remise des effets de la pande\u0301mie qui a incite\u0301 les clients a\u0300 modifier leurs habitudes d\u2019achat. \u00ab Nous avons vu les cou\u0302ts augmenter dans la chai\u0302ne d\u2019approvisionnement, sans revenir aux niveaux d\u2019avant la pande\u0301mie \u00bb, ajoute-t-il.<\/p>\n
En outre, l\u2019inflation a e\u0301te\u0301 une arme a\u0300 double tranchant, affectant a\u0300 la fois le revenu disponible des consommateurs et les cou\u0302ts de production et de transport des fabricants. Bien que l\u2019entreprise ait augmente\u0301 ses prix, tous les cou\u0302ts de production n\u2019ont pas e\u0301te\u0301 re\u0301percute\u0301s sur les clients, explique Vermeulen. Au lieu de cela, l\u2019entreprise se concentre sur l\u2019ame\u0301lioration de la productivite\u0301, de l\u2019efficacite\u0301 et de l\u2019innovation de la chai\u0302ne de valeur afin de ge\u0301rer les cou\u0302ts. \u00ab Le fait que nous soyons une organisation en croissance nous ame\u0300ne a\u0300 envisager diffe\u0301remment la tarification de nos produits. Nous cherchons a\u0300 fournir des produits abordables et pertinents pour nos clients \u00bb, explique le PDG.<\/p>\n
Enthousiasme<\/b><\/p>\n
L\u2019accord de libre-e\u0301change continental africain (Zlecaf) pourrait aider a\u0300 re\u0301soudre les proble\u0300mes de chai\u0302ne d\u2019approvisionnement pour les entreprises qui font des affaires dans plusieurs pays, gra\u0302ce a\u0300 une harmonisation des politiques, des pratiques douanie\u0300res communes, de la libe\u0301ralisation et normalisation des taxes et des droits de proprie\u0301te\u0301, espe\u0300re Jacques Vermeulen. \u00ab Toutefois, les pays ont des approches diffe\u0301rentes en ce qui concerne l\u2019application de la politique \u00bb, conce\u0300de-t-il.<\/p>\n
Selon un rapport de Statista, les revenus du marche\u0301 des boissons non alcoolise\u0301es atteindront 96,14 milliards de dollars en 2023 en Afrique, avec une croissance annuelle de 10,16 %. Selon Vermeulen, il s\u2019agit la\u0300 d\u2019une formidable opportunite\u0301 de croissance pour la CCBA, qui peut ainsi se de\u0301velopper sur le continent. \u00ab Je suis tre\u0300s enthousiaste quant a\u0300 l\u2019avenir du secteur des boissons \u00bb, conclut-il.<\/p>\n
La Source: JeuneAfrique.com<\/b><\/p>\n
Pour plus d’informations et d’analyses sur la Djibouti<\/a>, suivez Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Musinguzi Blanshe Africa-Press – Djibouti. Malgre\u0301 un chiffre d\u2019affaires de pre\u0300s de 96 milliards de dollars pre\u0301vu en 2023, la premie\u0300re cotation de Coca-Cola Beverages Africa attendra. Son PDG explique pourquoi. Depuis l\u2019annonce d\u2019avril 2021, le projet de double cotation de Coca-Cola Beverages Africa (CCBA) a\u0300 Johannesburg et a\u0300 Amsterdam est en suspens, les marche\u0301s […]<\/p>\n","protected":false},"author":82,"featured_media":14685,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,10],"tags":[36,49,50],"class_list":["post-14686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-toutes-les-actualites","tag-africa-press","tag-africa-press-djibouti","tag-djibouti"],"yoast_head":"\n
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