{"id":17591,"date":"2023-09-08T09:03:26","date_gmt":"2023-09-08T09:03:26","guid":{"rendered":"https:\/\/www.africa-press.net\/djibouti\/politique\/en-afrique-70-des-investisseurs-attendent-des-start-up-un-rapport-mensuel-concis-sincere-et-precis"},"modified":"2023-09-08T09:26:42","modified_gmt":"2023-09-08T09:26:42","slug":"en-afrique-70-des-investisseurs-attendent-des-start-up-un-rapport-mensuel-concis-sincere-et-precis","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/djibouti\/economie\/en-afrique-70-des-investisseurs-attendent-des-start-up-un-rapport-mensuel-concis-sincere-et-precis","title":{"rendered":"En Afrique, 70% des investisseurs attendent des start-up un rapport mensuel concis, sinc\u00e8re et pr\u00e9cis"},"content":{"rendered":"

Africa-Press – Djibouti. <\/strong><\/span>Le rapport souligne que des mises a\u0300 jour re\u0301gulie\u0300res sur les performances des start-up renforcent la confiance des investisseurs dans les start-up et leur permettent d\u2019attirer davantage de capitaux.<\/p>\n

71,4 % des investisseurs spe\u0301cialise\u0301s dans la technologie ope\u0301rant en Afrique n\u2019accordent pas des financements comple\u0301mentaires (follow-on) aux start-up dans lesquelles ils ont de\u0301ja\u0300 injecte\u0301 des fonds si elles ne leur fournissent pas des rapports re\u0301guliers sur leurs performances, selon un rapport publie\u0301 le 6 septembre par Wimbart, une agence de relations publiques axe\u0301es sur les start-up en Afrique et sur les marche\u0301s e\u0301mergents.<\/p>\n

Intitule\u0301 \u00ab Startup performance reporting in Africa : What do investors Want to Know ? Storytelling through consolidated investor reporting \u00bb, le rapport se base sur une enque\u0302te mene\u0301e aupre\u0300s de 24 investisseurs, dont des fonds de capital-investissement et des business angels, ope\u0301rant sur le continent.<\/p>\n

70 ,8% des investisseurs interroge\u0301s affirment qu\u2019ils rec\u0327oivent des rapports pe\u0301riodiques et cohe\u0301rents sur les divers indicateurs de performances des jeunes pousses figurant dans leur portefeuille. 29,2% assurent cependant que les start-up dans lesquelles ils ont injecte\u0301 des fonds ne communiquent pas du tout avec eux ou leurs adressent des rapports irre\u0301guliers, peu lisibles, incomplets ou biaise\u0301s.<\/p>\n

Dans les rangs les investisseurs qui de\u0301clarent recevoir re\u0301gulie\u0300rement des mises a\u0300 jour sur l\u2019e\u0301volution de la situation des start-up, 65 % obtiennent des rapports chaque mois, 29 % chaque trimestre et seulement 6 % chaque deux mois. Mais tous les re\u0301pondants souhaitent recevoir un reporting mensuel.<\/p>\n

<\/p>\n

Le rapport re\u0301ve\u0300le d\u2019autre part que les investisseurs sont insatisfaits de plusieurs aspects de la manie\u0300re dont les start-up communiquent avec eux, dont le manque de clarte\u0301 des rapports. Dans ce cadre, plusieurs investisseurs affirment avoir rec\u0327u des mises a\u0300 jour longues, alambique\u0301es ou contenant peu d’informations exploitables. D\u2019autres de\u0301plorent des rapports se\u0301lectifs qui se concentrent uniquement sur la mise en e\u0301vidence des obstacles rencontre\u0301s par la start-up ou, au contraire, ne rendent compte que des re\u0301alisations et des e\u0301le\u0301ments positifs.<\/p>\n

Attirer et retenir les investisseurs<\/b><\/p>\n

Une autre frustration chez les investisseurs concerne l\u2019absence dans les rapports d\u2019indicateurs qui de\u0301montrent la trajectoire de croissance des jeunes pousses. Lorsqu’on leur a demande\u0301 d’e\u0301valuer l’importance de trois cate\u0301gories d’indicateurs cle\u0301s de performance (Key performance indicators \/KPI) sur une e\u0301chelle de 0 a\u0300 10 points, les investissent ont classe\u0301 les indicateurs financiers comme e\u0301tant les plus importants avec une note moyenne de 9,4 points, devant les indicateurs ope\u0301rationnels (8,8 points) et les indicateurs de durabilite\u0301 (6,9 points).<\/p>\n

Appele\u0301s a\u0300 citer les caracte\u0301ristiques d\u2019un bon rapport sur les performances d\u2019une start-up, les investisseurs interroge\u0301s ont cite\u0301 cinq facteurs. Il s\u2019agit, dans l\u2019ordre, de la cohe\u0301rence, la fiabilite\u0301, l\u2019exhaustivite\u0301, la facilite\u0301 d’utilisation et la concision.<\/p>\n

En ce qui concerne les canaux pre\u0301fe\u0301re\u0301s pour la re\u0301ception des mises a\u0300 jour sur les performances des start-up figurant dans leur portefeuille, 76,5% des re\u0301pondants privile\u0301gient les courriers e\u0301lectroniques (e-mail) alors 17,6% penchent pour les re\u0301unions physiques ou virtuelles.<\/p>\n

Le rapport souligne par ailleurs que l’objectif de la communication avec les investisseurs est de leur fournir des informations pre\u0301cises et exploitables sur la start-up. Cela inclut a\u0300 la fois les informations positives, telles que la hausse du portefeuille client, l\u2019ame\u0301lioration de la rentabilite\u0301 financie\u0300re, le lancement d\u2019un nouveau produit, et les nouvelles ne\u0301gatives, telles que les pertes financie\u0300res ou les de\u0301fis re\u0301glementaires.<\/p>\n

En communiquant de manie\u0300re transparente avec les investisseurs, les entreprises peuvent e\u0301tablir des relations de confiance et de transparence, qui sont essentielles pour attirer et retenir les apporteurs de capitaux.<\/p>\n

Pour plus d’informations et d’analyses sur la Djibouti<\/a>, suivez Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Djibouti. Le rapport souligne que des mises a\u0300 jour re\u0301gulie\u0300res sur les performances des start-up renforcent la confiance des investisseurs dans les start-up et leur permettent d\u2019attirer davantage de capitaux. 71,4 % des investisseurs spe\u0301cialise\u0301s dans la technologie ope\u0301rant en Afrique n\u2019accordent pas des financements comple\u0301mentaires (follow-on) aux start-up dans lesquelles ils ont […]<\/p>\n","protected":false},"author":82,"featured_media":17590,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,10],"tags":[36,49,50],"class_list":["post-17591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-toutes-les-actualites","tag-africa-press","tag-africa-press-djibouti","tag-djibouti"],"yoast_head":"\nEn Afrique, 70% des investisseurs attendent des start-up un rapport mensuel concis, sinc\u00e8re et pr\u00e9cis - 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