{"id":54272,"date":"2026-01-05T18:56:58","date_gmt":"2026-01-05T18:56:58","guid":{"rendered":"https:\/\/www.africa-press.net\/eritrea\/all-news\/uk-bans-junk-food-ads-to-curb-childhood-obesity"},"modified":"2026-01-06T10:34:53","modified_gmt":"2026-01-06T10:34:53","slug":"uk-bans-junk-food-ads-to-curb-childhood-obesity","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/eritrea\/all-news\/uk-bans-junk-food-ads-to-curb-childhood-obesity","title":{"rendered":"UK Bans Junk Food Ads to Curb Childhood Obesity"},"content":{"rendered":"<p><span class=\"ap-article-header-tag\"> <strong>Africa-Press &#8211; Eritrea. <\/strong> <\/span>The UK on Monday implemented a nationwide ban on junk food advertising on television and online as part of government efforts to tackle rising childhood obesity.<\/p>\n<p>Under the new rules, food and drink classified as high in fat, salt and sugar (HFSS) cannot be advertised on TV before 9 pm local time or promoted through paid online advertising at any time.<\/p>\n<p>\u201cChildren will be protected from excessive exposure to unhealthy food adverts on television and online,\u201d the Department of Health said in a statement.<\/p>\n<p>The department said the regulations are expected to reduce the number of children living with obesity by 20,000 and deliver around \u00a32 billion ($2.68 billion) in health benefits over time.<\/p>\n<p>According to official figures, 22.1% of children in England are living with overweight or obesity at the start of primary school, rising to 35.8% by the time they leave.<\/p>\n<p>Public Health Minister Ashley Dalton said restricting junk food advertising before 9 pm and banning paid online ads will reduce excessive exposure to unhealthy foods and help make healthier choices easier for parents and children.<\/p>\n<p>Katharine Jenner, executive director of the Obesity Health Alliance, welcomed the move, saying children will finally be protected from the \u201cworst offending\u201d junk food advertisements.<\/p>\n<p>Colette Marshall, chief executive of Diabetes UK, said the need to improve children\u2019s health has \u201cnever been greater,\u201d as type 2 diabetes continues to rise among young people.<\/p>\n<p>\u201cObesity is a major risk factor for type 2 diabetes, and the condition can lead to more severe consequences in young people, leaving them at risk of serious complications like kidney failure and heart disease,\u201d she said.<\/p>\n<p class=\"ap-article-footer-note\">Find more news and analyses on <span class=\"ap-highlight-country\">Eritrea<\/span> on the <span class=\"ap-highlight-brand\">Africa Press<\/span> website<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Eritrea. The UK on Monday implemented a nationwide ban on junk food advertising on television and online as part of government efforts to tackle rising childhood obesity. Under the new rules, food and drink classified as high in fat, salt and sugar (HFSS) cannot be advertised on TV before 9 pm local time [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":54271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[7834,7833,7832,233,7830,7831,338,5659,248,864,7380,1558,386],"class_list":["post-54272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-ashley-dalton","tag-childhood-obesity","tag-department-of-health","tag-eritrea","tag-hfss","tag-junk-food","tag-kenya","tag-lesotho","tag-mauritius","tag-mozambique","tag-obesity","tag-tanzania","tag-uk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>UK Bans Junk Food Ads to Curb Childhood Obesity - Eritrea<\/title>\n<meta name=\"description\" content=\"-article-header-tag&quot;&gt; Africa-Press - Eritrea. 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