{"id":55791,"date":"2026-04-13T16:04:57","date_gmt":"2026-04-13T16:04:57","guid":{"rendered":"https:\/\/www.africa-press.net\/eritrea\/all-news\/meta-set-to-overtake-google-in-digital-ad-revenue"},"modified":"2026-04-13T17:07:05","modified_gmt":"2026-04-13T17:07:05","slug":"meta-set-to-overtake-google-in-digital-ad-revenue","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/eritrea\/all-news\/meta-set-to-overtake-google-in-digital-ad-revenue","title":{"rendered":"Meta Set to Overtake Google in Digital Ad Revenue"},"content":{"rendered":"<p><span class=\"ap-article-header-tag\"> <strong>Africa-Press &#8211; Eritrea. <\/strong> <\/span>Meta Platforms (META.O), opens new tab is projected to surpass Alphabet&#8217;s (GOOGL.O), opens new tab Google in digital advertising revenue globally by the end of 2026, and \u200bdethrone the search-engine behemoth in the lucrative business, according to \u200cEmarketer.<\/p>\n<p>The Instagram-owner&#8217;s global net ad revenues are expected to reach $243.46 billion in 2026, ahead of Google&#8217;s projected $239.54 billion, the market research firm said.<\/p>\n<p>Meta&#8217;s Advantage+ automated ad suite \u200bhas been gaining strong advertiser adoption due to its ability \u200bto streamline campaign setup and enhance return on marketing spend.<\/p>\n<p>&#8220;In \u2060surpassing Google, Meta has essentially had many of its core \u200bstrategies validated,&#8221; said Max Willens, principal analyst at Emarketer.<\/p>\n<p>While Google has other \u200bgrowth avenues, including YouTube Premium subscriptions, but its broader business mix could make it harder to outpace Meta in ad revenue.<\/p>\n<p>Analysts have said smaller platforms like Snap (SNAP.N), opens new tab \u200band Pinterest (PINS.N), opens new tab remain most exposed to ad budget cuts during geopolitical uncertainty, as \u200bspending concentrates on larger platforms such as Meta and Google.<\/p>\n<p>Emarketer said the driving \u200cforce \u2060behind the change is Meta&#8217;s accelerated growth rate, which is forecast to increase to 24.1% this year from 22.1% in 2025. Google&#8217;s growth rate is expected to remain steady at 11.9% this year.<\/p>\n<p>The social media giant \u200bintensified competition in \u200bthe ad market \u2060after launching ads on WhatsApp and Threads, creating direct rivalry with platforms like Elon Musk&#8217;s X. Simultaneously, \u200bInstagram&#8217;s Reels continue to jostle with TikTok and YouTube \u200bShorts \u2060within the lucrative short-video market.<\/p>\n<p>Google, Meta and Amazon (AMZN.O), opens new tab are projected to account for 62.3% of 2026 digital ad spending globally, Emarketer said.<\/p>\n<p>The research firm \u2060added \u200bthat recent court rulings against Meta and \u200bYouTube are not expected to materially impact the forecast, which was completed before those verdicts.<\/p>\n<p class=\"ap-article-footer-note\">Find more news and analyses on <span class=\"ap-highlight-country\">Eritrea<\/span> on the <span class=\"ap-highlight-brand\">Africa Press<\/span> website<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Eritrea. Meta Platforms (META.O), opens new tab is projected to surpass Alphabet&#8217;s (GOOGL.O), opens new tab Google in digital advertising revenue globally by the end of 2026, and \u200bdethrone the search-engine behemoth in the lucrative business, according to \u200cEmarketer. The Instagram-owner&#8217;s global net ad revenues are expected to reach $243.46 billion in 2026, [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":55790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[233],"class_list":["post-55791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-eritrea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Meta Set to Overtake Google in Digital Ad Revenue - Eritrea<\/title>\n<meta name=\"description\" content=\"-article-header-tag&quot;&gt; Africa-Press - Eritrea. 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