Africa-Press – Eswatini. Graphic design services are essential in today’s marketing world because they give businesses a competitive edge.
To understand the power of design, look at brands like Apple and Coca-Cola which have mastered graphic design.
The marketing industry relies on multimedia designers to create visually appealing marketing campaigns that not only captivates but entices and persuades people to take action.
The likes of Menzi Nathi Motsa who is a graphic designer allow you to create and set clear brand guidelines for your business.
They clearly understand the importance of a consistent image and message that your brand needs. A professional design helps you stand out from your competitors.
Thus it is consistent branding that includes unique logos, branding, social media graphics, and colours that will grab your audience’s attention and leave a lasting positive impression.
Taking us through his journey of this exciting world Motsa said, it is all about beating deadlines as well as being calm.
Based in Mbabane, Zone 4, Motsa said he at times needs to experience sleepless nights but it brings him all the joy when he has a satisfied client. “If you want to become a graphic designer you need to understand that you can at times work with difficult clients, who expect you to stay relevant.
As well as allowing yourself to be open to rejection and criticism,’’ Motsa said.
His advise to anyone who wants to the industry:
Be Inspired, But Don’t Copy
The first thing you have to remember is to avoid imitating other designers style.
You can, of course, take the inspiration from other designers’ but if you try to mimic other designers you will never find success.
Welcome Constructive Criticism
We understand that when you invest time, energy and creativity into a design, you get attached. But if that attachment restricts you from taking constructive criticism then you are in a trouble. Meaningful criticism will help you to improve your work and grow in your field.
Listen To Clients
When you are creating a design for a client, your ultimate goal is to produce the design that fits your client’s needs.
There will be the cases when you and your client will be on the same page, but that will not be always the case.
Instead of jumping over the client with your graphic design ideas, ask him the question and get a clear picture of what they want, why they want it and what they want to achieve.
Surround Yourself With Creative People
There is a saying “If you lie down with dogs, you will stand up with fleas” and it’s true.
The people you surround yourself with have a lot of influence on your thoughts and behaviour. So it is very important to hang out with people who can inspire you, push you to become a better person and give constructive criticism.
Enjoy Your Work
When you choose your career as a graphic designer, one of the first things to ask yourself “Why are you choosing this career?
Everyone has different influences in life to form an opinion on choosing a career.
Whatever you choose must makes your work fun and exciting.
This will help you to stay away from all the distractions around you.
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