Africa-Press – Eswatini. With a new Olympic national stadium on the horizon, efforts are underway to make Somhlolo National Stadium financially independent. Currently undergoing renovations to meet modern standards, the stadium is 56 years old and is receiving much-needed updates. Government has committed E6.015 billion for the construction of a world-class national stadium as part of its Programme of Action (PoA). In addition to these developments, the Ministry of Sports, Culture and Youth Affairs has outlined plans to transform Somhlolo into a self-sustainable project.
Jurisdiction
Reports suggest that the stadium, often referred to as the country’s football ‘Mecca’, will fall under the jurisdiction of the Eswatini Sport and Recreation Council (ESRC) once renovations meet the minimum required international standards. Acting Communications Officer Thabile Mdluli clarified: “There is no truth to the second part of the question regarding Somhlolo being placed under ESRC jurisdiction, however, the ministry continues to explore ideas that would make Somhlolo Stadium self-sustainable.” Mdluli elaborated that this sustainability pertains to the stadium’s financial independence, enabling it to generate its own revenue for essential aspects such as maintenance. Presently, the stadium relies on government funding for renovations.
Booking
One existing income source for the stadium is booking fees, which were approximately E10 000 for Premier League of Eswatini (PLE) matches last season. According to stadium experts, achieving self-sustainability is a complex challenge that requires various strategies. This includes diversifying revenue streams through events, concessions and sponsorships to reduce reliance on match-day income. Moreover, implementing strategies to lower operational costs – such as energy efficiency measures and waste management programmes – can contribute significantly to the stadium’s sustainability. A comprehensive long-term plan that incorporates these financial considerations is deemed essential for ensuring the stadium’s future viability.
When queried about the capacity of the Olympic stadium, Mdluli indicated that the logistics are still under discussion and are yet to be finalised.
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