Africa-Press – Eswatini. In an age where many companies chase market dominance and technological innovation, Eswatini Mobile distinguishes itself with a deeply rooted philosophy: empower the people, and the business will thrive. This core belief fuels Eswatini Mobile’s vision: to become Africa’s Leading Integrated Business Partner.
This is more than just a local aspiration; it’s a bold statement of intent by a proudly Swati-born brand to not only lead the domestic market but to expand its influence across the continent, forging strong business partnerships and becoming the preferred digital and mobile solutions provider.
Speaking during an interview, Head of People and Culture, Welile Msibi said this grand vision is intrinsically linked to the national aspirations of Eswatini. It echoes His Majesty King Mswati III’s vision of transforming Eswatini into a first-world country.
Therefore, Eswatini Mobile’s leadership is committed to aligning its efforts with this national vision, recognising that achieving a first-world status requires more than just technological advancement; it demands a workforce that is deeply connected to and invested in the country’s progress.
Msibi states that Eswatini Mobile’s internal culture is built upon five core values:
Agility,
Commitment,
Accountability,
Teamwork,
Embracing Change.
“These aren’t just words on a wall; they are the DNA of our organisation. They shape our behaviours, interactions, and decisions, creating a culture-fit persona that empowers us to achieve our ambitious goals,” said the Head of People and Culture.
Msibi believes that these values foster responsibility, collaboration, and resilience – qualities that benefit the company and its employees on a personal level.
Eswatini Mobile’s mission is to connect communities through affordable, innovative and reliable digital and mobile solutions that transform lives and power first-world economic growth. “This mission is not just about digital access,” says Msibi. “It’s about building a team that embodies this purpose, employees who are mentally and physically aligned with our vision and empowered to drive it forward.”
To foster this alignment, Eswatini Mobile places a paramount emphasis on staff wellbeing, moving beyond traditional Human Resources to a dedicated People and Culture department. “We don’t see our employees as mere resources or tools. We recognise that our people are our greatest asset. Their well-being, growth, and engagement are fundamental to our success,” Msibi explains.
This philosophy she says, is why the company has chosen People and Culture, a name that better reflects the holistic approach to employee development and care. The company also promotes wellbeing through initiatives like sports days, held in conjunction with other Inyatsi Group entities at the Mavuso Sports Centre, as well as financial awareness programmes and health programmes featuring expert talks on various topics.
Ensuring a thriving, value-driven, and inclusive workplace is central to Eswatini Mobile’s strategy. The People and Culture department acts as a crucial link between the company’s strategic leadership and its operational heart, ensuring seamless communication and unified purpose across all departments. From employee wellness and engagement to performance recognition and leadership development, People and Culture ensures that the people behind the brand are seen, heard, and fully supported.
The work environment at Eswatini Mobile is designed to foster growth and opportunity. The company’s Open Door Policy is a cornerstone of its commitment to transparency and approachability.
“We want every employee to feel valued, respected, and heard. Whether it’s an idea, a concern, or a challenge, our doors are always open,” says Msibi.
Confidentiality and trust are the foundation of this policy. Eswatini Mobile is dedicated to employee growth through development and succession planning, inspiring every individual to reach their full potential.
Elaborating further, Msibi states that the company celebrates the success stories of staff members who have risen through the ranks, such as field agents who have been promoted into mainstream positions. “Being part of the Inyatsi Group also provides employees with access to a wider range of opportunities across diverse industries, particularly benefiting the development of the youth in Eswatini.”
Eswatini Mobile also prioritises employee mental health, recognising its vital role in a demanding and fast-paced industry. The company provides confidential psychological services, access to professional counselling and wellness support, encourages healthy lifestyle choices, and offers subsidised gym memberships. These initiatives support employees in maintaining both mental and physical well-being.
Recognition is a key component of Eswatini Mobile’s culture, which, according to Msibi, the company understands that feeling appreciated is essential. “Recognition is a powerful tool for boosting morale, productivity, and employee retention,’ Msibi notes.
The company has established award programmes such as Employee of the Month, Quarterly Awards, and the Annual Excellence Awards Ceremony to acknowledge and celebrate outstanding contributions.
Ultimately, Eswatini Mobile believes that its success hinges on empowering its people to bring the company’s vision to life. “While technology and markets will inevitably change, our people remain our constant,” Msibi adds. “We are committed to building a workforce that is not only ready for today’s challenges but also inspired by the possibilities of tomorrow.”
Msibi concludes that under the guidance of great leaders like Board Chairman, Michelo Shakantu, Eswatini Mobile is more than just a telecommunications network; “it is a people-powered movement, driving progress, embodying His Majesty’s vision for national transformation, and redefining what it means to be a leading African brand.”
Source: Eswatini Positive News – News Website
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