Africa-Press – Eswatini. Ezulwini is about to pulse with energy as digital dreams and local ambition collide under one roof.
MTN Eswatini, in collaboration with trailblazing social enterprise A Peculiar People, will tomorrow host a tech-driven empowerment seminar that’s already making waves in business circles.
Set to unfold at the MTN HQ Auditorium in Ezulwini from 09:00 to 14:00, the free seminar is part of the 2025 edition of the celebrated “21 Days of Y’ello Care” campaign, MTN’s signature initiative for community upliftment.
But this isn’t just another business talk shop.
Themed “Leveraging Technology to Empower Communities,” the seminar is all about equipping local entrepreneurs with the digital tools, insight and network muscle to thrive in today’s tech-charged marketplace.
“Digital networks are not just tools, they are gateways to economic freedom,” said Melusi ‘Zox’ Dlamini, Founder and Executive Chairman of A Peculiar People.
He added that when entrepreneurs are digitally empowered, they are better positioned to “participate meaningfully in both domestic and international markets.”
The seminar’s packed agenda includes expert-led discussions on the power of connectivity, the rise of e-commerce through the Made in Eswatini online store, and how digital solutions are accelerating both domestic and export trade.
A lively panel discussion on “Driving Local Market Access Through Retail Innovation” will round out the day’s programme.
Wandile Mtshali, CEO of MTN Eswatini, described the campaign as a catalyst for action and innovation. “Every year, this campaign reminds us of one fundamental truth: when we work together, we are unstoppable,” he said in the build-up to the event.
In true Y’ello Care spirit, the event is free of charge, but space is limited, and registration is essential. Those who secure a seat can expect not just knowledge, but real-world tools to drive growth in a fast-moving digital economy.
For a country with no shortage of hustle, and a growing thirst for digital inclusion, Tuesday’s seminar could be just the tech tonic local entrepreneurs have been waiting for.
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