Africa-Press – Eswatini. A new chapter in Eswatini’s economic story unfolded yesterday as Minister of Commerce, Industry and Trade, Manqoba Khumalo, officially opened Ashley Eswatini at the Lifestyle Centre in Matsapha.
Describing the event as a milestone, the Minister said the arrival of the world’s largest furniture manufacturer signaled more than just a new shopping option, it marked a bold step in Eswatini’s journey toward growth, innovation, and global integration.
“Having Ashley choose Eswatini for its first store here is a powerful endorsement of the Kingdom as a trusted investment destination,” Khumalo declared. He noted that the investment would bring jobs, enhance skills, and open doors for local entrepreneurs and suppliers. It also has the potential to strengthen trade relations, including with the United States.
The Minister highlighted Matsapha’s role as the nation’s industrial heartbeat, calling the Lifestyle Centre a symbol of world-class retail that aligns with His Majesty King Mswati III’s vision of modern, first-world shopping spaces.
Industry experts agree that the presence of an international giant like Ashley will spark healthy competition, modernize the retail sector, and create opportunities for collaboration with local businesses. Beyond furniture, it is expected to raise investor confidence and enhance the country’s reputation as a hub for global brands.
In closing, Minister Khumalo congratulated the Al Mansoor Group and the Ashley team for their commitment to Eswatini. “Here’s to a future of partnership, progress, and shared success,” he said, to resounding applause
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