Africa-Press – Eswatini. Minister of Information, Communication and Technology, Savannah Maziya, has challenged Eswatini’s media to fiercely safeguard its independence while urgently embracing technological change, warning that survival in the digital era will depend on innovation, discipline, and ethical journalism.
The Minister made the remarks during the National Media Awards held on Monday, 22 December 2025, at Royal Villas in Ezulwini. Addressing journalists, she underscored the central role of the Fourth Estate in the country’s democracy and economy, describing the media as Eswatini’s “oversight, educators, entertainers and informers.”
“Your commercial survival and thriving, as well as your true independence, is important to us. You are a critical part of our society and economy,” she said.
Minister Maziya reaffirmed the government’s commitment to press freedom, urging journalists to report without fear or favour while cautioning against the misuse of media power for political or business gain. “It is important to report responsibly. You cannot use the power of the pen to fight political or business interests. Journalism must always serve the public interest,” she emphasised.
She further stressed the importance of distinguishing between individual wrongdoing and state institutions. “You can say ‘individual X is bad and doing bad things using proof’. The country and government are not inherently bad. Individuals can be. We all gain a better country when we understand this,” she noted.
Looking to the future, Minister Maziya warned broadcasters and print houses that competition from agile digital players, podcasts, and streaming platforms will intensify. “There are podcasts that can be operated from bedrooms and reach millions of people. Are you ready to fill the airwaves with interesting, cost-effective, niche, and high-income-producing content?” she asked.
She also highlighted the challenges facing traditional print media as circulation declines globally. “You cannot use old solutions for new problems. Decisions must be made, and made quickly,” she said.
Despite the challenges, Minister Maziya encouraged media houses to view the moment as an opportunity for reinvention and growth. “Success is built in the hard times. When pressure seems almost unbearable, discipline, focus, and dedication are required,” she concluded.
For More News And Analysis About Eswatini Follow Africa-Press
