{"id":37556,"date":"2023-11-08T16:46:24","date_gmt":"2023-11-08T16:46:24","guid":{"rendered":"https:\/\/www.africa-press.net\/eswatini\/?p=37556"},"modified":"2023-11-08T16:46:24","modified_gmt":"2023-11-08T16:46:24","slug":"eswatini-airs-need-to-wrestle-back-market-share","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share","title":{"rendered":"ESWATINI AIR\u2019S NEED TO WRESTLE BACK MARKET SHARE"},"content":{"rendered":"

Africa-Press – Eswatini. <\/strong><\/span>Eswatini Air currently faces challenges from direct competition on the Johannesburg route, which has exposed the airline\u2019s need to wrestle back the market share and strengthen its position.<\/b><\/p>\n

The airline is faced with competition with a well-established airline that has been in the business for a very longtime and has built strong interlining (collaboration) mechanisms with several airlines outside its own network in Africa.<\/p>\n

The airline\u2019s collaborative mechanisms come with market credibility, a specification that Eswatini Air is tackling well, with on-time-performance and schedule completion rates hovering very close to 100 per cent.<\/p>\n

According to Eswatini Air Marketing and Communications Manager Batsabile Nkambule, there were two main challenges on the Johannesburg route that Eswatini Air was addressing.<\/p>\n

\u201cThe first challenge relates to slots availability,\u201d she said.<\/p>\n

She explained that in the airline industry, slots, which referred to arrival and departure times, were managed and that most of the highly-desirable slots are already taken-up by existing operators.<\/p>\n

\u201cTherefore, new entrants like Eswatini Air start from a position of disadvantage,\u201d she stated.<\/p>\n

Nkambule highlighted that Eswatini Air, therefore, recently rescheduled its flights.<\/p>\n

\u201cWith its latest schedule, Eswatini Air has made some in-roads to remedy this situation and efforts in this regard will continue with each scheduling season,\u201d she said.<\/p>\n

Nkambule further highlighted that the second and probably the most difficult challenge related to interlining.<\/p>\n

Airline<\/p>\n

\u201cInterlining refers to the airline industry framework that governs the relationship between two airlines that allows one airline to sell services provided by another airline to a customer,\u201d she said.<\/p>\n

Nkambule indicated that airlines used interline to sell itineraries that they would otherwise not be able to serve alone.<\/p>\n

\u201cNowadays, interlining arrangements require the IATA Operational Safety Audit (IOSA) certification. In order to secure this certification an airline has to operate for a given period of time (usually, at least 6 months) and then IATA (the International Air Transport Association) certified auditors need to schedule and complete an audit,\u201d she said.<\/p>\n

The airline\u2019s mouthpiece highlighted that the process usually took about a year.<\/p>\n

\u201cIt is only after securing IOSA certification that Eswatini Air can start interlining discussions,\u201d she said.<\/p>\n

Nkambule further highlighted that the airline had the desire to interline, however interlining was usually dependent on traffic volumes as interlining implementation costs (system-to-system linkups) which were expensive.<\/p>\n

\u201cThis poses another hurdle.<\/p>\n

However, Eswatini Air has found other ways of addressing these challenges and has arranged indirect interlining facilities to ensure connecting passengers through OR Tambo and other points such as Cape Town and Harare are able to book and ticket through to their final destinations,\u201d she said.<\/p>\n

Nkambule added that arrangements of that kind were also under implementation to expand options for our esteemed customers.<\/p>\n

\u201cThe feedback we are getting on our in-flight services also gives us cause for optimism,\u201d Nkambule said.<\/p>\n

She added that Eswatini Air believed that the airlines\u2019 revamped schedule would give customers improved connectivity options out of OR Tambo which would enhance the popularity of the airline\u2019s flights considering the desirability of competitive fares.<\/p>\n

\u201cHence, we are optimistic the gulf between Eswatini Air and the competitor will continue to narrow,\u201d she said.<\/p>\n

For More News And Analysis About Eswatini<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Eswatini. Eswatini Air currently faces challenges from direct competition on the Johannesburg route, which has exposed the airline\u2019s need to wrestle back the market share and strengthen its position. The airline is faced with competition with a well-established airline that has been in the business for a very longtime and has built strong […]<\/p>\n","protected":false},"author":84,"featured_media":37555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,7],"tags":[234,248,249],"class_list":["post-37556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-head-lines","tag-africa-press","tag-africa-press-eswatini","tag-eswatini"],"yoast_head":"\nESWATINI AIR\u2019S NEED TO WRESTLE BACK MARKET SHARE - Eswatini<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ESWATINI AIR\u2019S NEED TO WRESTLE BACK MARKET SHARE\" \/>\n<meta property=\"og:description\" content=\"Africa-Press – Eswatini. Eswatini Air currently faces challenges from direct competition on the Johannesburg route, which has exposed the airline\u2019s need to wrestle back the market share and strengthen its position. The airline is faced with competition with a well-established airline that has been in the business for a very longtime and has built strong […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share\" \/>\n<meta property=\"og:site_name\" content=\"Eswatini\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-08T16:46:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/eswatini\/sites\/33\/2023\/11\/sm_1699447099.813034.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"614\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/eswatini\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"ESWATINI AIR\u2019S NEED TO WRESTLE BACK MARKET SHARE\",\"datePublished\":\"2023-11-08T16:46:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share\"},\"wordCount\":542,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/eswatini\/sites\/33\/2023\/11\/sm_1699447099.813034.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Eswatini\",\"Eswatini\"],\"articleSection\":[\"all news\",\"economy\",\"head lines\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share\",\"url\":\"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share\",\"name\":\"ESWATINI AIR\u2019S NEED TO WRESTLE BACK MARKET SHARE - Eswatini\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/eswatini\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/eswatini\/sites\/33\/2023\/11\/sm_1699447099.813034.jpg\",\"datePublished\":\"2023-11-08T16:46:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.africa-press.net\/eswatini\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share#primaryimage\",\"url\":\"https:\/\/static.africa-press.net\/eswatini\/sites\/33\/2023\/11\/sm_1699447099.813034.jpg\",\"contentUrl\":\"https:\/\/static.africa-press.net\/eswatini\/sites\/33\/2023\/11\/sm_1699447099.813034.jpg\",\"width\":1200,\"height\":614,\"caption\":\"ESWATINI AIR\u2019S NEED TO WRESTLE BACK MARKET SHARE\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.africa-press.net\/eswatini\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ESWATINI AIR\u2019S NEED TO WRESTLE BACK MARKET SHARE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.africa-press.net\/eswatini\/#website\",\"url\":\"https:\/\/www.africa-press.net\/eswatini\/\",\"name\":\"Eswatini\",\"description\":\"Just another Africa News Agency Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.africa-press.net\/eswatini\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.africa-press.net\/eswatini\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\",\"name\":\"cfeditoren\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/eswatini\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"caption\":\"cfeditoren\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"ESWATINI AIR\u2019S NEED TO WRESTLE BACK MARKET SHARE - Eswatini","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share","og_locale":"en_US","og_type":"article","og_title":"ESWATINI AIR\u2019S NEED TO WRESTLE BACK MARKET SHARE","og_description":"Africa-Press – Eswatini. Eswatini Air currently faces challenges from direct competition on the Johannesburg route, which has exposed the airline\u2019s need to wrestle back the market share and strengthen its position. The airline is faced with competition with a well-established airline that has been in the business for a very longtime and has built strong […]","og_url":"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share","og_site_name":"Eswatini","article_publisher":"https:\/\/www.facebook.com\/AfricaPressTunisiaa","article_published_time":"2023-11-08T16:46:24+00:00","og_image":[{"width":1200,"height":614,"url":"https:\/\/static.africa-press.net\/eswatini\/sites\/33\/2023\/11\/sm_1699447099.813034.jpg","type":"image\/jpeg"}],"author":"cfeditoren","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cfeditoren","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share#article","isPartOf":{"@id":"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share"},"author":{"name":"cfeditoren","@id":"https:\/\/www.africa-press.net\/eswatini\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"headline":"ESWATINI AIR\u2019S NEED TO WRESTLE BACK MARKET SHARE","datePublished":"2023-11-08T16:46:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share"},"wordCount":542,"commentCount":0,"image":{"@id":"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/eswatini\/sites\/33\/2023\/11\/sm_1699447099.813034.jpg","keywords":["Africa Press","Africa Press-Eswatini","Eswatini"],"articleSection":["all news","economy","head lines"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share","url":"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share","name":"ESWATINI AIR\u2019S NEED TO WRESTLE BACK MARKET SHARE - Eswatini","isPartOf":{"@id":"https:\/\/www.africa-press.net\/eswatini\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share#primaryimage"},"image":{"@id":"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/eswatini\/sites\/33\/2023\/11\/sm_1699447099.813034.jpg","datePublished":"2023-11-08T16:46:24+00:00","author":{"@id":"https:\/\/www.africa-press.net\/eswatini\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"breadcrumb":{"@id":"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share#primaryimage","url":"https:\/\/static.africa-press.net\/eswatini\/sites\/33\/2023\/11\/sm_1699447099.813034.jpg","contentUrl":"https:\/\/static.africa-press.net\/eswatini\/sites\/33\/2023\/11\/sm_1699447099.813034.jpg","width":1200,"height":614,"caption":"ESWATINI AIR\u2019S NEED TO WRESTLE BACK MARKET SHARE"},{"@type":"BreadcrumbList","@id":"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-airs-need-to-wrestle-back-market-share#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.africa-press.net\/eswatini\/"},{"@type":"ListItem","position":2,"name":"ESWATINI AIR\u2019S NEED TO WRESTLE BACK MARKET SHARE"}]},{"@type":"WebSite","@id":"https:\/\/www.africa-press.net\/eswatini\/#website","url":"https:\/\/www.africa-press.net\/eswatini\/","name":"Eswatini","description":"Just another Africa News Agency Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.africa-press.net\/eswatini\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.africa-press.net\/eswatini\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb","name":"cfeditoren","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/eswatini\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","caption":"cfeditoren"}}]}},"_links":{"self":[{"href":"https:\/\/www.africa-press.net\/eswatini\/wp-json\/wp\/v2\/posts\/37556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africa-press.net\/eswatini\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africa-press.net\/eswatini\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/eswatini\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/eswatini\/wp-json\/wp\/v2\/comments?post=37556"}],"version-history":[{"count":0,"href":"https:\/\/www.africa-press.net\/eswatini\/wp-json\/wp\/v2\/posts\/37556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/eswatini\/wp-json\/wp\/v2\/media\/37555"}],"wp:attachment":[{"href":"https:\/\/www.africa-press.net\/eswatini\/wp-json\/wp\/v2\/media?parent=37556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africa-press.net\/eswatini\/wp-json\/wp\/v2\/categories?post=37556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africa-press.net\/eswatini\/wp-json\/wp\/v2\/tags?post=37556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}