{"id":41237,"date":"2024-01-05T18:55:00","date_gmt":"2024-01-05T18:55:00","guid":{"rendered":"https:\/\/www.africa-press.net\/eswatini\/?p=41237"},"modified":"2024-01-05T15:55:57","modified_gmt":"2024-01-05T15:55:57","slug":"google-chrome-starts-blocking-data-tracking-cookies","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/eswatini\/all-news\/google-chrome-starts-blocking-data-tracking-cookies","title":{"rendered":"Google Chrome starts blocking data tracking cookies"},"content":{"rendered":"

Africa-Press – Eswatini. <\/strong><\/span>Google has begun testing changes to the way companies are able to track users online.<\/b><\/p>\n

A new feature in the Chrome browser disables third-party cookies – small files stored on your device to collect analytic data, personalise online ads and monitor browsing.<\/p>\n

It will initially be available to 1% of global users, about 30 million people.<\/p>\n

Google describes the changes as a test, with plans for a full rollout to eliminate cookies later this year.<\/p>\n

However, some advertisers say they will suffer as a result.<\/p>\n

Google’s Chrome is the world’s most popular internet browser.<\/p>\n

Rivals such as Apple’s Safari and Mozilla Firefox – which account for far less internet traffic – already include options to block third-party cookies.<\/p>\n

Google says randomly-chosen users will be asked if they want to “browse with more privacy”.<\/p>\n

Anthony Chavez, Google vice president, said in a blog post: “We’re taking a responsible approach to phasing out third-party cookies in Chrome.<\/p>\n

“If a site doesn’t work without third-party cookies and Chrome notices you’re having issues… we’ll prompt you with an option to temporarily re-enable third-party cookies for that website.”<\/p>\n

Google says it is working to make the internet more private.<\/p>\n

But from the point of view of many websites, cookies are a vital part of selling the advertising on which they depend.<\/p>\n

For some that advertising can feel intrusive. Many people will have the experience of visiting a website, or making a purchase and then having related ads appear on all the sites they visit.<\/p>\n

Cookies can be used to record various kinds of data about users including:<\/p>\n

what you do on the site<\/p>\n

whereabouts in the world you are<\/p>\n

what device you are using<\/p>\n

where you go online afterwards<\/p>\n

“Google’s solution, the Chrome Privacy Sandbox, which only works on a Chrome browser, likely doesn’t benefit anyone other than Google,” said Phil Duffield, UK vice president at The Trade Desk, which operates a platform for companies to buy ads online.<\/p>\n

“Protecting consumer privacy online, doesn’t have to mean making it harder for publishers to earn revenue”.<\/p>\n

He added “the advertising industry is on a collective mission to build something better”.<\/p>\n

The UK’s competition watchdog, the Competition and Markets Authority, can block the plans if it concludes they will harm other businesses.<\/p>\n

For More News And Analysis About Eswatini<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Eswatini. Google has begun testing changes to the way companies are able to track users online. A new feature in the Chrome browser disables third-party cookies – small files stored on your device to collect analytic data, personalise online ads and monitor browsing. It will initially be available to 1% of global users, […]<\/p>\n","protected":false},"author":84,"featured_media":41236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[234,248,249],"class_list":["post-41237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-africa-press","tag-africa-press-eswatini","tag-eswatini"],"yoast_head":"\nGoogle Chrome starts blocking data tracking cookies - Eswatini<\/title>\n<meta name=\"description\" content=\"Google has begun testing changes to the way companies are able to track users online. 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