{"id":76005,"date":"2025-08-23T15:42:51","date_gmt":"2025-08-23T15:42:51","guid":{"rendered":"https:\/\/www.africa-press.net\/eswatini\/all-news\/jubukweni-sets-new-standard-for-community-based-tourism"},"modified":"2025-08-23T16:53:50","modified_gmt":"2025-08-23T16:53:50","slug":"jubukweni-sets-new-standard-for-community-based-tourism","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/eswatini\/all-news\/jubukweni-sets-new-standard-for-community-based-tourism","title":{"rendered":"JUBUKWENI SETS NEW STANDARD FOR COMMUNITY BASED TOURISM"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Eswatini. <\/strong><\/span><b>Jubukweni is pioneering Eswatini\u2019s first structured Community Based Tourism (CBT) project, offering visitors a chance to experience local culture while the community strengthens its skills in managing tourism sustainably.<\/b><\/p>\n<p>Backed by the International Trade Centre (ITC), Jubukweni is being positioned as a learning hub for inclusive and sustainable tourism. ITC experts Dr. Fedric Thomas from France and Alex are working closely with the community to design a governance framework that is transparent, accountable, and fully community led.<\/p>\n<p>On Monday 18 August 2025, Jubukweni welcomed a delegation from The Gambia, including a Member of Parliament and a CBT specialist. The visitors are sharing insights from their own experiences while engaging in peer learning with Eswatini stakeholders, strengthening knowledge exchange and regional collaboration in community tourism.<\/p>\n<p>Reflecting on the project\u2019s significance, Mfanfikile Nkambule said \u201cJubukweni is setting an example of how communities can lead and benefit from tourism initiatives.\u201d<\/p>\n<p>Providing further insight on the recent visit, Phila Mnisi added \u201cThe response to the CBT visit was very positive, especially considering that we are still at the initial stages of setting up this project.<\/p>\n<p>Mnisi further said the visitors encouraged Jubukweni community to ensure that the committee performs its duties properly and explained how these responsibilities should be managed. The visitors also shared advice on how our heritage sites should be handled. They emphasized that there should be a wide range of craft activities available right here in Jubukweni so that visitors can engage fully and not leave quickly.\u201d<\/p>\n<p>The learning exchange continues throughout the week. Today a Gambian expert has joined food providers in preparing traditional meals as part of cultural sharing, while tour operators will test Jubukweni\u2019s tourism itinerary. Discussions on pricing models are also planned to ensure the pilot is economically sustainable.<\/p>\n<p>The programme will culminate on Thursday with a benchmarking visit to Shewula, one of Eswatini\u2019s most recognised CBT success stories. Representatives from other communities, including Shewula, Mahamba, and Kuvinjelweni, are taking part, highlighting the potential of Jubukweni\u2019s pilot to influence community tourism across the country.<\/p>\n<p>With these strides, Jubukweni is not only positioning itself as a tourist destination but also as a pioneer in reshaping how communities can govern and benefit from tourism in Eswatini.<\/p>\n<p><strong>For More News And Analysis About <span style=\"color: #ff6600\">Eswatini<\/span> Follow <span style=\"color: #ff6600\">Africa-Press<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Eswatini. Jubukweni is pioneering Eswatini\u2019s first structured Community Based Tourism (CBT) project, offering visitors a chance to experience local culture while the community strengthens its skills in managing tourism sustainably. Backed by the International Trade Centre (ITC), Jubukweni is being positioned as a learning hub for inclusive and sustainable tourism. ITC experts Dr. [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":76004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[249],"class_list":["post-76005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-community","tag-eswatini"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>JUBUKWENI SETS NEW STANDARD FOR COMMUNITY BASED TOURISM - Eswatini<\/title>\n<meta name=\"description\" content=\"Jubukweni is pioneering Eswatini\u2019s first structured Community Based Tourism (CBT) project, offering visitors a chance ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/eswatini\/all-news\/jubukweni-sets-new-standard-for-community-based-tourism\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JUBUKWENI SETS NEW STANDARD FOR COMMUNITY BASED TOURISM\" \/>\n<meta property=\"og:description\" content=\"Jubukweni is pioneering Eswatini\u2019s first structured Community Based Tourism (CBT) project, offering visitors a chance ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/eswatini\/all-news\/jubukweni-sets-new-standard-for-community-based-tourism\" \/>\n<meta property=\"og:site_name\" content=\"Eswatini\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-23T15:42:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-23T16:53:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/eswatini\/sites\/33\/2025\/08\/sm_1755955376.240663.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/eswatini\/all-news\/jubukweni-sets-new-standard-for-community-based-tourism#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/eswatini\/all-news\/jubukweni-sets-new-standard-for-community-based-tourism\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/eswatini\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"JUBUKWENI SETS NEW STANDARD FOR COMMUNITY BASED TOURISM\",\"datePublished\":\"2025-08-23T15:42:51+00:00\",\"dateModified\":\"2025-08-23T16:53:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/eswatini\/all-news\/jubukweni-sets-new-standard-for-community-based-tourism\"},\"wordCount\":390,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/eswatini\/all-news\/jubukweni-sets-new-standard-for-community-based-tourism#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/eswatini\/sites\/33\/2025\/08\/sm_1755955376.240663.jpg\",\"keywords\":[\"Eswatini\"],\"articleSection\":[\"all news\",\"community\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/eswatini\/all-news\/jubukweni-sets-new-standard-for-community-based-tourism#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/eswatini\/all-news\/jubukweni-sets-new-standard-for-community-based-tourism\",\"url\":\"https:\/\/www.africa-press.net\/eswatini\/all-news\/jubukweni-sets-new-standard-for-community-based-tourism\",\"name\":\"JUBUKWENI SETS NEW STANDARD FOR COMMUNITY BASED TOURISM - 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