{"id":83605,"date":"2025-12-23T07:22:28","date_gmt":"2025-12-23T07:22:28","guid":{"rendered":"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-aiming-for-2-million-tourists-by-2027"},"modified":"2025-12-23T08:20:55","modified_gmt":"2025-12-23T08:20:55","slug":"eswatini-aiming-for-2-million-tourists-by-2027","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-aiming-for-2-million-tourists-by-2027","title":{"rendered":"Eswatini Aiming for 2 Million Tourists by 2027"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Eswatini. <\/strong><\/span><b>Eswatini\u2019s tourism sector continues to register a strong and encouraging recovery, with visitor numbers steadily closing the gap towards the national target of attracting two million tourists and generating E2 billion in tourism revenue, the Minister for Tourism and Environmental Affairs, Honourable Jane Mkhonta-Simelane, has said.<\/b><\/p>\n<p>Speaking during a media briefing on Monday, December 22, 2025, the Minister said the Kingdom\u2019s post-COVID-19 tourism rebound has exceeded expectations, driven by renewed international confidence and increased local participation in tourism activities.<\/p>\n<p>\u201cIn June of this year alone, we recorded a 16.4 percent growth in visitor arrivals compared to the same period in 2024,\u201d said Jane Mkhonta-Simelane. \u201cThis growth continued into the festive peak period, during which Eswatini welcomed more than 111 000 international visitors.\u201d<\/p>\n<p>She further disclosed that between January and October 2025, the country received a total of 867 810 visitors, representing an 11.1 percent increase compared to the same period in 2024. According to the Minister, these figures demonstrate that Eswatini is steadily closing the gap on its pre-pandemic performance and moving closer to long-term national tourism targets.<\/p>\n<p>The Minister also attributed the positive performance to the country\u2019s unique tourism offerings, strategic regional partnerships and growing global recognition. She cited CNN Travel\u2019s recent recognition of Eswatini as one of the top destinations to visit in 2025 as a significant milestone for the sector.<\/p>\n<p>\u201cThis acknowledgement, together with initiatives such as the Triland cross-border agreement and iconic attractions like Sibebe Rock, confirms that Eswatini offers a distinctive and authentic travel experience,\u201d she said.<\/p>\n<p>The Minister also praised EmaSwati for embracing domestic tourism, noting increased uptake of local accommodation, outdoor recreation and dining experiences. She said the growing culture of local travel has played an important role in sustaining the sector.<\/p>\n<p>Looking ahead, Hon Jane Mkhonta-Simelane said the Ministry is shifting focus from recovery to sustainable transformation, in line with the global World Tourism Day theme, Tourism and Sustainable Transformation. She emphasised responsible tourism, environmental protection and road safety as key pillars for sustained growth.<\/p>\n<p>She expressed confidence that continued collaboration will move Eswatini closer to welcoming two million visitors and unlocking E2 billion in tourism value.<\/p>\n<p><strong>For More News And Analysis About <span style=\"color: #ff6600\">Eswatini<\/span> Follow <span style=\"color: #ff6600\">Africa-Press<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Eswatini. Eswatini\u2019s tourism sector continues to register a strong and encouraging recovery, with visitor numbers steadily closing the gap towards the national target of attracting two million tourists and generating E2 billion in tourism revenue, the Minister for Tourism and Environmental Affairs, Honourable Jane Mkhonta-Simelane, has said. Speaking during a media briefing on [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":83604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5],"tags":[249],"class_list":["post-83605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","tag-eswatini"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Eswatini Aiming for 2 Million Tourists by 2027 - Eswatini<\/title>\n<meta name=\"description\" content=\"Eswatini\u2019s tourism sector continues to register a strong and encouraging recovery, with visitor numbers steadily clos ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-aiming-for-2-million-tourists-by-2027\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eswatini Aiming for 2 Million Tourists by 2027\" \/>\n<meta property=\"og:description\" content=\"Eswatini\u2019s tourism sector continues to register a strong and encouraging recovery, with visitor numbers steadily clos ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-aiming-for-2-million-tourists-by-2027\" \/>\n<meta property=\"og:site_name\" content=\"Eswatini\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-23T07:22:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-23T08:20:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/eswatini\/sites\/33\/2025\/12\/sm_1766465238.843378.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-aiming-for-2-million-tourists-by-2027#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-aiming-for-2-million-tourists-by-2027\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/eswatini\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Eswatini Aiming for 2 Million Tourists by 2027\",\"datePublished\":\"2025-12-23T07:22:28+00:00\",\"dateModified\":\"2025-12-23T08:20:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-aiming-for-2-million-tourists-by-2027\"},\"wordCount\":365,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-aiming-for-2-million-tourists-by-2027#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/eswatini\/sites\/33\/2025\/12\/sm_1766465238.843378.jpg\",\"keywords\":[\"Eswatini\"],\"articleSection\":[\"all news\",\"economy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-aiming-for-2-million-tourists-by-2027#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-aiming-for-2-million-tourists-by-2027\",\"url\":\"https:\/\/www.africa-press.net\/eswatini\/all-news\/eswatini-aiming-for-2-million-tourists-by-2027\",\"name\":\"Eswatini Aiming for 2 Million Tourists by 2027 - 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