{"id":1218,"date":"2020-12-30T20:21:43","date_gmt":"2020-12-30T20:21:43","guid":{"rendered":"https:\/\/www.africa-press.com\/ethiopia\/?p=1218"},"modified":"2020-12-30T19:43:56","modified_gmt":"2020-12-30T19:43:56","slug":"rising-ethiopia-campaign-launched-to-promote-nation-assuage-misguided-media-narrative","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/ethiopia\/all-news\/rising-ethiopia-campaign-launched-to-promote-nation-assuage-misguided-media-narrative","title":{"rendered":"\u201cRising Ethiopia\u201d Campaign Launched to Promote Nation, Assuage Misguided Media Narrative"},"content":{"rendered":"

Africa-Press<\/a> – Ethiopia<\/a>. <\/strong><\/span>Addis Ababa, December 30\/2020(ENA) Ministry of Foreign Affairs has launched today a social media campaign that aims to promote the good qualities of Ethiopia and assuage the effects of the misguided media narrative that dominated the air for the last couple of months.<\/p>\n

Trending under the phrase \u201cRising Ethiopia\u201d, the two-month campaign targets all Ethiopians and the Ethiopian Diaspora, it was learned.<\/p>\n

Besides mobilizing Ethiopians living abroad for a common good, the campaign will also introduce Ethiopia\u2019s investment potentials to the international community and build up Ethiopia as an emerging tourism destination.<\/p>\n

Key themes will anchor the campaign in different phases, including tourism,culture,diaspora business,investment and flagship projects and charities, according to the ministry.<\/p>\n

The first phase of the campaign that started today with webinar showcases Ethiopia\u2019s tourism potential and attractions in various activities.<\/p>\n

The final phase of the campaign week will mobilize the public to raise funds for some flagship projects, including GERD and charity causes.<\/p>\n

The Ministry of Foreign Affairs will run the campaign in collaboration with relevant stakeholders, including Ministry of Culture and Tourism, Tourism Ethiopia, Ethiopian Investment Commission, individuals, and media outlets.<\/p>\n

The ministry announced: \u201cWe are live streaming today\u2019s online opening discussion of the campaign via our Amharic and English languages Facebook pages.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Ethiopia. Addis Ababa, December 30\/2020(ENA) Ministry of Foreign Affairs has launched today a social media campaign that aims to promote the good qualities of Ethiopia and assuage the effects of the misguided media narrative that dominated the air for the last couple of months. Trending under the phrase \u201cRising Ethiopia\u201d, the two-month campaign […]<\/p>\n","protected":false},"author":84,"featured_media":1217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8,12],"tags":[233,277,235],"class_list":["post-1218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-homepage-english","category-policy","tag-africa-press","tag-africa-press-ethiopia-2","tag-ethiopia"],"yoast_head":"\n\u201cRising Ethiopia\u201d Campaign Launched to Promote Nation, Assuage Misguided Media Narrative - Ethiopia<\/title>\n<meta name=\"description\" content=\"Addis Ababa, December 30\/2020(ENA) Ministry of Foreign Affairs has launched today a social media campaign that aims to p ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/ethiopia\/all-news\/rising-ethiopia-campaign-launched-to-promote-nation-assuage-misguided-media-narrative\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cRising Ethiopia\u201d Campaign Launched to Promote Nation, Assuage Misguided Media Narrative\" \/>\n<meta property=\"og:description\" content=\"Addis Ababa, December 30\/2020(ENA) Ministry of Foreign Affairs has launched today a social media campaign that aims to p ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/ethiopia\/all-news\/rising-ethiopia-campaign-launched-to-promote-nation-assuage-misguided-media-narrative\" \/>\n<meta property=\"og:site_name\" content=\"Ethiopia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-30T20:21:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/ethiopia\/sites\/50\/2020\/12\/img-5fecd85beb7cd.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"961\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/ethiopia\/all-news\/rising-ethiopia-campaign-launched-to-promote-nation-assuage-misguided-media-narrative#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/ethiopia\/all-news\/rising-ethiopia-campaign-launched-to-promote-nation-assuage-misguided-media-narrative\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/ethiopia\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"\u201cRising Ethiopia\u201d Campaign Launched to Promote Nation, Assuage Misguided Media Narrative\",\"datePublished\":\"2020-12-30T20:21:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/ethiopia\/all-news\/rising-ethiopia-campaign-launched-to-promote-nation-assuage-misguided-media-narrative\"},\"wordCount\":227,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/ethiopia\/all-news\/rising-ethiopia-campaign-launched-to-promote-nation-assuage-misguided-media-narrative#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/ethiopia\/sites\/50\/2020\/12\/img-5fecd85beb7cd.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Ethiopia\",\"ethiopia\"],\"articleSection\":[\"all news\",\"homepage-english\",\"policy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/ethiopia\/all-news\/rising-ethiopia-campaign-launched-to-promote-nation-assuage-misguided-media-narrative#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/ethiopia\/all-news\/rising-ethiopia-campaign-launched-to-promote-nation-assuage-misguided-media-narrative\",\"url\":\"https:\/\/www.africa-press.net\/ethiopia\/all-news\/rising-ethiopia-campaign-launched-to-promote-nation-assuage-misguided-media-narrative\",\"name\":\"\u201cRising Ethiopia\u201d Campaign Launched to Promote Nation, Assuage Misguided Media Narrative - 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