{"id":27776,"date":"2024-04-10T21:18:32","date_gmt":"2024-04-10T21:18:32","guid":{"rendered":"https:\/\/www.africa-press.net\/ethiopia\/all-news\/a-natural-deception-3-marketing-myths-the-supplement-industry-wants-you-to-swallow"},"modified":"2024-04-10T22:33:12","modified_gmt":"2024-04-10T22:33:12","slug":"a-natural-deception-3-marketing-myths-the-supplement-industry-wants-you-to-swallow","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/ethiopia\/all-news\/a-natural-deception-3-marketing-myths-the-supplement-industry-wants-you-to-swallow","title":{"rendered":"A natural deception: 3 marketing myths the supplement industry wants you to swallow"},"content":{"rendered":"

Africa-Press – Ethiopia. <\/strong><\/span>Americans seem to have quite a positive view of dietary supplements. According to a 2023 survey, 74% of U.S. adults take vitamins, prebiotics and the like.The business of supplements is booming, and with all the hype around them, it\u2019s easy to forget what they actually are: substances that can powerfully affect the body and your health, yet aren\u2019t regulated like drugs are. They\u2019re regulated more like food.<\/p>\n

Thanks in large part to a 1994 law, the Food and Drug Administration is essentially toothless when it comes to supplements. As the agency acknowledges: \u201cFDA does not have the authority to approve dietary supplements before they are marketed. Companies can sell supplements without going through any sort of approval process, or even having to share safety evidence.\u201d<\/p>\n

As a research faculty member in graduate medical education, I\u2019m responsible for teaching resident physicians how to understand and critically engage with health research. I also write about health, wellness and supplements for a broader audience. As a result, I spend a lot of time thinking about supplements.<\/p>\n

It\u2019s important to consider why so many people believe supplements can help them lead a healthier life. While there are many reasons, how supplements are marketed is undeniably an important one. In my years following the industry, I\u2019ve found that three mistaken assumptions appear over and over in supplement marketing.<\/p>\n

1. The appeal to nature fallacy<\/b><\/p>\n

The appeal to nature fallacy occurs when you assume that because something is “natural” it must be good. The word natural is used a lot in the marketing of supplements. In the context of health, it often feels right to want natural medicine, remedies, prevention techniques and so forth.<\/p>\n

For example, if I say “vitamin C,” what do you immediately think of? Probably oranges or citrus in general and flu prevention. But if I say “the flu shot,” what immediately comes to mind? Probably doctor\u2019s offices, a little bit of pain and pharmaceutical companies. One of these is clinically proven to prevent flu infections and lessen the severity of illness. The other has been marketed as though it does those same things, but there\u2019s no clinical evidence to support this.<\/p>\n

The supplement industry is awash with brand names that incorporate the word “nature,” invoking the appeal to nature fallacy. Also, look at websites and advertisements that urge customers to forgo \u201cartificial\u201d products in favor of “pure” and \u201cnatural nutrition.\u201d Using the word artificial to describe other products and natural to describe a specific supplement is intended to make you feel like that product will be superior to the competition and that you need it to be healthy.<\/p>\n

To be clear, \u201cnatural\u201d does not equate to “better,” but that\u2019s what the marketing wants you to think.<\/p>\n

2. The belief that more of a good thing is always better<\/b><\/p>\n

There\u2019s another assumption that piggybacks on the appeal to nature fallacy: If something is natural, it must be good, and more of it must also always be better. If a little vitamin C is good for us, then a lot of it must be great!<\/p>\n

The truth is that our bodies tightly regulate levels of the vitamins and minerals we consume. If you don\u2019t have a deficiency, consuming more of a particular vitamin or mineral through a supplement won\u2019t necessarily lead to health benefits. That\u2019s why supplement skeptics sometimes say, “You\u2019re just paying for expensive pee” \u2013 since your body will excrete the excess.<\/p>\n

For an example of the more-is-better myth, look at basically any vitamin C supplement. The packaging often prominently displays dosages that can reach 750 or 1,000 milligrams. But adults need only about 75 to 120 milligrams of vitamin C per day. Similarly, look at vitamin D supplements that can come in dosages of 5,000 IU, or international units \u2013 a fact also often prominently displayed on packaging. But adults should have no more than 4,000 IU daily. Again, it\u2019s easy to exceed what we need.<\/p>\n

3. The action bias<\/b><\/p>\n

Finally, the supplement industry likes to capitalize on the idea that doing something is better than doing nothing. This is the action bias. Taking action makes people feel like they have more control of a situation, which is especially powerful when it comes to health. \u201cEven if I don\u2019t need the extra vitamin C,\u201d they might think, \u201cI\u2019ll take it just to be sure. What\u2019s the harm?\u201d<\/p>\n

The examples in the last section show that supplements often contain many times the recommended daily intake of a particular vitamin or mineral. This assumes that taking that much of any of those particular substances is safe.<\/p>\n

It is possible to have too much of a good thing. Too much vitamin C can lead to diarrhea, nausea, stomach cramps and more. Too much vitamin D can lead to conditions including nausea, vomiting and kidney stones. Supplements can also interact with prescribed medications. For example, St. John\u2019s wort is famous for interacting with contraceptives, immunosuppressive drugs, statins and chemotherapy by exacerbating or dulling their effects. When it comes to supplements, taking them isn\u2019t necessarily better than not.<\/p>\n

Be on the lookout for these marketing messages \u2013 they aren\u2019t necessarily correct or good for your health. And talk with your doctor before taking any supplements.<\/p>\n

Katie Suleta is a Doctorate in Health Sciences candidate at George Washington University<\/b><\/p>\n

For More News And Analysis About Ethiopia<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Ethiopia. Americans seem to have quite a positive view of dietary supplements. According to a 2023 survey, 74% of U.S. adults take vitamins, prebiotics and the like.The business of supplements is booming, and with all the hype around them, it\u2019s easy to forget what they actually are: substances that can powerfully affect the […]<\/p>\n","protected":false},"author":84,"featured_media":27775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[233,277,235,227,2001,1882],"class_list":["post-27776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-africa-press","tag-africa-press-ethiopia-2","tag-ethiopia","tag-health","tag-supplements","tag-wellness"],"yoast_head":"\nA natural deception: 3 marketing myths the supplement industry wants you to swallow - Ethiopia<\/title>\n<meta name=\"description\" content=\"Americans seem to have quite a positive view of dietary supplements. 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