{"id":5006,"date":"2026-03-13T20:28:26","date_gmt":"2026-03-13T20:28:26","guid":{"rendered":"https:\/\/www.africa-press.net\/fr\/home\/un-investisseur-tanzanien-rachete-nation-media-au-kenya"},"modified":"2026-03-13T20:28:26","modified_gmt":"2026-03-13T20:28:26","slug":"un-investisseur-tanzanien-rachete-nation-media-au-kenya","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/fr\/economie\/un-investisseur-tanzanien-rachete-nation-media-au-kenya","title":{"rendered":"Un Investisseur Tanzanien Rach\u00e8te Nation Media au Kenya"},"content":{"rendered":"<p><span class=\"ap-article-header-tag\">           <strong>Africa-Press. <\/strong>         <\/span>Le Fonds Aga Khan pour le de\u0301veloppement e\u0301conomique a mis fin a\u0300 une pe\u0301riode de six de\u0301cennies en vendant sa participation de 54,08 % dans le groupe ke\u0301nyan Nation Media, la plus grande entreprise me\u0301diatique inde\u0301pendante d\u2019Afrique de l\u2019Est, a\u0300 l\u2019homme d\u2019affaires tanzanien Rostam Aziz.<\/p>\n<p>Cette transaction donne au milliardaire tanzanien le contro\u0302le total du groupe et ouvre la voie a\u0300 une nouvelle phase dans l\u2019histoire des me\u0301dias ke\u0301nyans et re\u0301gionaux, dans l\u2019attente de l\u2019approbation des autorite\u0301s de re\u0301gulation au cours des prochains mois.<\/p>\n<p>Signification de ce tournant<\/p>\n<p>Selon un rapport du site spe\u0301cialise\u0301 dans les technologies africaines TechCabal, la de\u0301cision de vendre refle\u0300te la prise de conscience par l\u2019Aga Khan de la difficulte\u0301 de maintenir le mode\u0300le traditionnel des me\u0301dias face a\u0300 la transformation nume\u0301rique, notamment avec la baisse des revenus publicitaires de la presse e\u0301crite et la monte\u0301e en puissance des plateformes nume\u0301riques.<\/p>\n<p>Le me\u0301dia tanzanien The Chanzo a indique\u0301 que Rostam Aziz s\u2019est engage\u0301 a\u0300 ne pas re\u0301duire la taille du groupe mais pluto\u0302t a\u0300 l\u2019e\u0301largir, affirmant que sa strate\u0301gie repose sur l\u2019investissement dans les contenus nume\u0301riques et le renforcement de la pre\u0301sence re\u0301gionale.<\/p>\n<p>Dans une analyse publie\u0301e par le journaliste ke\u0301nyan Moses Kemibaro sur la plateforme Medium, l\u2019ope\u0301ration a e\u0301te\u0301 de\u0301crite comme le re\u0301sultat de \u00ab paris strate\u0301giques errone\u0301s \u00bb faits par le groupe au cours de la dernie\u0300re de\u0301cennie, notamment un investissement massif dans des imprimeries modernes en 2015 au lieu de se concentrer sur la transformation nume\u0301rique, ce qui a acce\u0301le\u0301re\u0301 son de\u0301clin face a\u0300 la concurrence mondiale sur le marche\u0301 publicitaire.<\/p>\n<p><b>Les de\u0301fis rencontre\u0301s par Nation Media<\/b><\/p>\n<p>Le groupe a affronte\u0301 une se\u0301rie de de\u0301fis qui ont affaibli sa position dominante. L\u2019introduction de la taxe sur la valeur ajoute\u0301e en 2013 a entrai\u0302ne\u0301 une hausse des prix des journaux d\u2019environ 20 %, provoquant une baisse notable de la diffusion. Malgre\u0301 l\u2019annonce d\u2019une transformation vers une \u00ab entreprise de contenu nume\u0301rique \u00bb, la direction a continue\u0301 de conside\u0301rer l\u2019impression comme \u00ab le c\u0153ur de l\u2019activite\u0301 \u00bb, cre\u0301ant un de\u0301calage strate\u0301gique entre les ambitions et la re\u0301alite\u0301.<\/p>\n<p>Par ailleurs, des plateformes mondiales comme Facebook et Google ont capte\u0301 une part croissante du marche\u0301 publicitaire, re\u0301duisant la capacite\u0301 des journaux traditionnels au Kenya a\u0300 concurrencer. En outre, la domination persistante d\u2019une ancienne ge\u0301ne\u0301ration de dirigeants a ralenti les de\u0301cisions de transformation nume\u0301rique.<\/p>\n<p><b>L\u2019avenir du groupe sous la direction d\u2019Aziz<\/b><\/p>\n<p>Le nouveau proprie\u0301taire a affirme\u0301 que sa strate\u0301gie repose sur l\u2019expansion re\u0301gionale et sur le renforcement de la pre\u0301sence du groupe en Afrique de l\u2019Est, notamment en Tanzanie, en Ouganda et au Rwanda. D\u2019importants investissements devraient e\u0302tre oriente\u0301s vers les plateformes nume\u0301riques, conforme\u0301ment aux transformations mondiales du secteur des me\u0301dias.<\/p>\n<p>Il a e\u0301galement pre\u0301cise\u0301 qu\u2019il ne pre\u0301voit ni licenciements massifs ni fermeture de journaux, mais qu\u2019il cherche pluto\u0302t a\u0300 restructurer le mode\u0300le e\u0301conomique du groupe afin d\u2019assurer sa durabilite\u0301.<\/p>\n<p>Ainsi, l\u2019accord entre l\u2019Aga Khan et Rostam Aziz ne repre\u0301sente pas seulement un transfert de proprie\u0301te\u0301, mais aussi la fin d\u2019un mode\u0300le me\u0301diatique traditionnel et le de\u0301but d\u2019une nouvelle phase susceptible de rede\u0301finir l\u2019avenir des me\u0301dias inde\u0301pendants en Afrique de l\u2019Est. Le succe\u0300s d\u2019Aziz de\u0301pendra de sa capacite\u0301 a\u0300 re\u0301inventer le groupe a\u0300 l\u2019e\u0300re nume\u0301rique tout en pre\u0301servant son he\u0301ritage journalistique.<\/p>\n<p class=\"ap-article-footer-note\">           Retrouvez plus d\u2019actualit\u00e9s et d\u2019analyses sur           <span class=\"ap-highlight-country\">l\u2019Afrique<\/span>           sur le site           <span class=\"ap-highlight-brand\">Africa Press<\/span>         <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press. Le Fonds Aga Khan pour le de\u0301veloppement e\u0301conomique a mis fin a\u0300 une pe\u0301riode de six de\u0301cennies en vendant sa participation de 54,08 % dans le groupe ke\u0301nyan Nation Media, la plus grande entreprise me\u0301diatique inde\u0301pendante d\u2019Afrique de l\u2019Est, a\u0300 l\u2019homme d\u2019affaires tanzanien Rostam Aziz. Cette transaction donne au milliardaire tanzanien le contro\u0302le total [&hellip;]<\/p>\n","protected":false},"author":82,"featured_media":5005,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[240],"class_list":["post-5006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","tag-lafrique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Un Investisseur Tanzanien Rach\u00e8te Nation Media au Kenya - Africa Press France<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/fr\/home\/un-investisseur-tanzanien-rachete-nation-media-au-kenya\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un Investisseur Tanzanien Rach\u00e8te Nation Media au Kenya\" \/>\n<meta property=\"og:description\" content=\"Africa-Press. Le Fonds Aga Khan pour le de\u0301veloppement e\u0301conomique a mis fin a\u0300 une pe\u0301riode de six de\u0301cennies en vendant sa participation de 54,08 % dans le groupe ke\u0301nyan Nation Media, la plus grande entreprise me\u0301diatique inde\u0301pendante d\u2019Afrique de l\u2019Est, a\u0300 l\u2019homme d\u2019affaires tanzanien Rostam Aziz. Cette transaction donne au milliardaire tanzanien le contro\u0302le total [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/fr\/home\/un-investisseur-tanzanien-rachete-nation-media-au-kenya\" \/>\n<meta property=\"og:site_name\" content=\"Africa Press France\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-13T20:28:26+00:00\" \/>\n<meta name=\"author\" content=\"cfeditorfr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditorfr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/fr\/home\/un-investisseur-tanzanien-rachete-nation-media-au-kenya#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/fr\/home\/un-investisseur-tanzanien-rachete-nation-media-au-kenya\"},\"author\":{\"name\":\"cfeditorfr\",\"@id\":\"https:\/\/www.africa-press.net\/fr\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1\"},\"headline\":\"Un Investisseur Tanzanien Rach\u00e8te Nation Media au Kenya\",\"datePublished\":\"2026-03-13T20:28:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/fr\/home\/un-investisseur-tanzanien-rachete-nation-media-au-kenya\"},\"wordCount\":674,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/fr\/home\/un-investisseur-tanzanien-rachete-nation-media-au-kenya#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/africa-home\/sites\/67\/2026\/03\/sm_1773443346.560167.jpg\",\"keywords\":[\"l\u2019Afrique\"],\"articleSection\":[\"\u00c9conomie\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/fr\/home\/un-investisseur-tanzanien-rachete-nation-media-au-kenya#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/fr\/home\/un-investisseur-tanzanien-rachete-nation-media-au-kenya\",\"url\":\"https:\/\/www.africa-press.net\/fr\/home\/un-investisseur-tanzanien-rachete-nation-media-au-kenya\",\"name\":\"Un Investisseur Tanzanien Rach\u00e8te Nation Media au Kenya - 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