{"id":12043,"date":"2022-11-03T18:09:46","date_gmt":"2022-11-03T18:09:46","guid":{"rendered":"https:\/\/www.africa-press.net\/gabon\/politique\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock"},"modified":"2022-11-03T19:08:43","modified_gmt":"2022-11-03T19:08:43","slug":"communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock","title":{"rendered":"Communication digitale\u00a0: Les pr\u00e9cieux conseils de Daryl Danyel Ekorezock"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Gabon. <\/strong><\/span>Daryl Danyel Ekorezock a re\u0301cemment livre\u0301 aux aspirants entrepreneurs dans la communication digitale, les cle\u0301s du succe\u0300s. Selon l\u2019entrepreneur, il faut posse\u0301der la connaissance de son milieu, la cre\u0301ativite\u0301 et la bonne e\u0301quipe. Car, affirme-t-il, \u00abla communication digitale impose au communicant ses codes, et il faut savoir les suivre\u00bb.<\/p>\n<p>Consultant en communication digitale, Daryl Danyel Ekorezock s\u2019appuie son expe\u0301rience pour aider les jeunes entrepreneurs qui souhaiteraient se lancer dans ce secteur d\u2019activite\u0301s. Dans une re\u0301cente interview accorde\u0301e a\u0300 The Folder, l\u2019auteur de l\u2019ouvrage \u201cLe nume\u0301rique : pari du pre\u0301sent et de l\u2019avenir, essai sur la transition nume\u0301rique en Afrique\u201c a re\u0301ve\u0301le\u0301 les qualite\u0301s essentielles d\u2019un communicant dans le digital : la connaissance de son milieu, la cre\u0301ativite\u0301 et avoir la bonne e\u0301quipe.<\/p>\n<p>\u00abJ\u2019aime le dire a\u0300 mes collaborateurs, la communication digitale c\u2019est l\u2019avenir de la communication en ge\u0301ne\u0301ral. Aujourd\u2019hui, le digital est devenu un e\u0301le\u0301ment incontournable pour une strate\u0301gie de communication re\u0301ussie. N\u2019est pas communicant digital qui veut. On ne s\u2019improvise pas communicant digital. Cela requiert des qualite\u0301s essentielles. Avec la transformation digitale, la communication digitale impose au communicant ses codes, et il faut savoir les suivre\u00bb, a affirme\u0301 Daryl Danyel Ekorezock.<\/p>\n<p>Inte\u0301resser les gens avec des histoires qui les inte\u0301ressent<\/p>\n<p>A\u0300 la te\u0302te d\u2019une agence de communication, le jeune entrepreneur n\u2019a pas manque\u0301 d\u2019e\u0301voquer, selon lui, les plus grands obstacles a\u0300 la communication digitale au Gabon. \u00abLes obstacles auxquels doit faire face un entrepreneur dans le secteur du digital ne sont pas si diffe\u0301rents de ceux auxquels est confronte\u0301 un entrepreneur dans n\u2019importe quel autre secteur, dans notre pays. Il n\u2019y a qu\u2019a\u0300 s\u2019inte\u0301resser a\u0300 l\u2019espe\u0301rance de vie des entreprises cre\u0301e\u0301es chez nous pour se rendre compte de ce que le n\u0153ud de la question se trouve au niveau de la se\u0301curisation de marche\u0301s, de contrats\u00bb, a-t-il re\u0301ve\u0301le\u0301.<\/p>\n<p>\u00abMaintenant, si vous voulez un obstacle spe\u0301cifique a\u0300 notre secteur d\u2019activite\u0301, il tiendrait peut-e\u0302tre au rapport que l\u2019on a a\u0300 la communication digitale, dans certains milieux et chez une certaine cliente\u0300le. La digitalisation des me\u0301dias par exemple, de\u0301termine pour certains le nouveau canal exclusif de communication moderne. Mais se limiter a\u0300 relayer l\u2019actualite\u0301 d\u2019une personnalite\u0301 publique dans la presse en ligne et appeler cela de la communication digitale est une aberration. La personnalite\u0301 publique, la marque, le produit doivent e\u0302tre mis en sce\u0300ne, dans le cadre d\u2019un re\u0301cit. Ce qui inte\u0301resse les gens c\u2019est qu\u2019on leur raconte des histoires qui les inte\u0301ressent\u00bb, a conclu Daryl Danyel Ekorezock.<\/p>\n<p><strong>Pour plus d&rsquo;informations et d&rsquo;analyses sur la <a href=\"https:\/\/www.africa-press.net\/gabon\">Gabon<\/a>, suivez <a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Gabon. Daryl Danyel Ekorezock a re\u0301cemment livre\u0301 aux aspirants entrepreneurs dans la communication digitale, les cle\u0301s du succe\u0300s. Selon l\u2019entrepreneur, il faut posse\u0301der la connaissance de son milieu, la cre\u0301ativite\u0301 et la bonne e\u0301quipe. Car, affirme-t-il, \u00abla communication digitale impose au communicant ses codes, et il faut savoir les suivre\u00bb. Consultant en communication [&hellip;]<\/p>\n","protected":false},"author":82,"featured_media":12042,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,10],"tags":[36,50,49],"class_list":["post-12043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-toutes-les-actualites","tag-africa-press","tag-africa-press-gabon","tag-gabon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Communication digitale\u00a0: Les pr\u00e9cieux conseils de Daryl Danyel Ekorezock - Gabon<\/title>\n<meta name=\"description\" content=\"Daryl Danyel Ekorezock a re\u0301cemment livre\u0301 aux aspirants entrepreneurs dans la communication digitale, les cle\u0301s du succ ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication digitale\u00a0: Les pr\u00e9cieux conseils de Daryl Danyel Ekorezock\" \/>\n<meta property=\"og:description\" content=\"Daryl Danyel Ekorezock a re\u0301cemment livre\u0301 aux aspirants entrepreneurs dans la communication digitale, les cle\u0301s du succ ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock\" \/>\n<meta property=\"og:site_name\" content=\"Gabon\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-03T18:09:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-03T19:08:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/gabon\/sites\/54\/2022\/11\/postQueueImg_35-63641185a1e2b.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditorfr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditorfr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock\"},\"author\":{\"name\":\"cfeditorfr\",\"@id\":\"https:\/\/www.africa-press.net\/gabon\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1\"},\"headline\":\"Communication digitale\u00a0: Les pr\u00e9cieux conseils de Daryl Danyel Ekorezock\",\"datePublished\":\"2022-11-03T18:09:46+00:00\",\"dateModified\":\"2022-11-03T19:08:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock\"},\"wordCount\":506,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/gabon\/sites\/54\/2022\/11\/postQueueImg_35-63641185a1e2b.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Gabon\",\"Gabon\"],\"articleSection\":[\"\u00c9conomie\",\"Toutes les actualit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock\",\"url\":\"https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock\",\"name\":\"Communication digitale\u00a0: Les pr\u00e9cieux conseils de Daryl Danyel Ekorezock - Gabon\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/gabon\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/gabon\/sites\/54\/2022\/11\/postQueueImg_35-63641185a1e2b.jpg\",\"datePublished\":\"2022-11-03T18:09:46+00:00\",\"dateModified\":\"2022-11-03T19:08:43+00:00\",\"author\":{\"@id\":\"https:\/\/www.africa-press.net\/gabon\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1\"},\"description\":\"Daryl Danyel Ekorezock a re\u0301cemment livre\u0301 aux aspirants entrepreneurs dans la communication digitale, les cle\u0301s du succ ...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock#primaryimage\",\"url\":\"https:\/\/static.africa-press.net\/gabon\/sites\/54\/2022\/11\/postQueueImg_35-63641185a1e2b.jpg\",\"contentUrl\":\"https:\/\/static.africa-press.net\/gabon\/sites\/54\/2022\/11\/postQueueImg_35-63641185a1e2b.jpg\",\"width\":720,\"height\":520,\"caption\":\"Communication digitale\u00a0: Les pr\u00e9cieux conseils de Daryl Danyel Ekorezock\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.africa-press.net\/gabon\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Communication digitale\u00a0: Les pr\u00e9cieux conseils de Daryl Danyel Ekorezock\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.africa-press.net\/gabon\/#website\",\"url\":\"https:\/\/www.africa-press.net\/gabon\/\",\"name\":\"Gabon\",\"description\":\"Just another Africa News Agency Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.africa-press.net\/gabon\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.africa-press.net\/gabon\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1\",\"name\":\"cfeditorfr\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Communication digitale\u00a0: Les pr\u00e9cieux conseils de Daryl Danyel Ekorezock - Gabon","description":"Daryl Danyel Ekorezock a re\u0301cemment livre\u0301 aux aspirants entrepreneurs dans la communication digitale, les cle\u0301s du succ ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock","og_locale":"fr_FR","og_type":"article","og_title":"Communication digitale\u00a0: Les pr\u00e9cieux conseils de Daryl Danyel Ekorezock","og_description":"Daryl Danyel Ekorezock a re\u0301cemment livre\u0301 aux aspirants entrepreneurs dans la communication digitale, les cle\u0301s du succ ...","og_url":"https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock","og_site_name":"Gabon","article_published_time":"2022-11-03T18:09:46+00:00","article_modified_time":"2022-11-03T19:08:43+00:00","og_image":[{"width":720,"height":520,"url":"https:\/\/static.africa-press.net\/gabon\/sites\/54\/2022\/11\/postQueueImg_35-63641185a1e2b.jpg","type":"image\/jpeg"}],"author":"cfeditorfr","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"cfeditorfr","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock#article","isPartOf":{"@id":"https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock"},"author":{"name":"cfeditorfr","@id":"https:\/\/www.africa-press.net\/gabon\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1"},"headline":"Communication digitale\u00a0: Les pr\u00e9cieux conseils de Daryl Danyel Ekorezock","datePublished":"2022-11-03T18:09:46+00:00","dateModified":"2022-11-03T19:08:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock"},"wordCount":506,"commentCount":0,"image":{"@id":"https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/gabon\/sites\/54\/2022\/11\/postQueueImg_35-63641185a1e2b.jpg","keywords":["Africa Press","Africa Press-Gabon","Gabon"],"articleSection":["\u00c9conomie","Toutes les actualit\u00e9s"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock","url":"https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock","name":"Communication digitale\u00a0: Les pr\u00e9cieux conseils de Daryl Danyel Ekorezock - Gabon","isPartOf":{"@id":"https:\/\/www.africa-press.net\/gabon\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock#primaryimage"},"image":{"@id":"https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/gabon\/sites\/54\/2022\/11\/postQueueImg_35-63641185a1e2b.jpg","datePublished":"2022-11-03T18:09:46+00:00","dateModified":"2022-11-03T19:08:43+00:00","author":{"@id":"https:\/\/www.africa-press.net\/gabon\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1"},"description":"Daryl Danyel Ekorezock a re\u0301cemment livre\u0301 aux aspirants entrepreneurs dans la communication digitale, les cle\u0301s du succ ...","breadcrumb":{"@id":"https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock#primaryimage","url":"https:\/\/static.africa-press.net\/gabon\/sites\/54\/2022\/11\/postQueueImg_35-63641185a1e2b.jpg","contentUrl":"https:\/\/static.africa-press.net\/gabon\/sites\/54\/2022\/11\/postQueueImg_35-63641185a1e2b.jpg","width":720,"height":520,"caption":"Communication digitale\u00a0: Les pr\u00e9cieux conseils de Daryl Danyel Ekorezock"},{"@type":"BreadcrumbList","@id":"https:\/\/www.africa-press.net\/gabon\/economie\/communication-digitale-les-precieux-conseils-de-daryl-danyel-ekorezock#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.africa-press.net\/gabon\/"},{"@type":"ListItem","position":2,"name":"Communication digitale\u00a0: Les pr\u00e9cieux conseils de Daryl Danyel Ekorezock"}]},{"@type":"WebSite","@id":"https:\/\/www.africa-press.net\/gabon\/#website","url":"https:\/\/www.africa-press.net\/gabon\/","name":"Gabon","description":"Just another Africa News Agency Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.africa-press.net\/gabon\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.africa-press.net\/gabon\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1","name":"cfeditorfr"}]}},"_links":{"self":[{"href":"https:\/\/www.africa-press.net\/gabon\/wp-json\/wp\/v2\/posts\/12043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africa-press.net\/gabon\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africa-press.net\/gabon\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/gabon\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/gabon\/wp-json\/wp\/v2\/comments?post=12043"}],"version-history":[{"count":0,"href":"https:\/\/www.africa-press.net\/gabon\/wp-json\/wp\/v2\/posts\/12043\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/gabon\/wp-json\/wp\/v2\/media\/12042"}],"wp:attachment":[{"href":"https:\/\/www.africa-press.net\/gabon\/wp-json\/wp\/v2\/media?parent=12043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africa-press.net\/gabon\/wp-json\/wp\/v2\/categories?post=12043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africa-press.net\/gabon\/wp-json\/wp\/v2\/tags?post=12043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}