{"id":34054,"date":"2024-02-08T12:11:44","date_gmt":"2024-02-08T12:11:44","guid":{"rendered":"https:\/\/www.africa-press.net\/gabon\/politique\/sobraga-augmente-ses-prix-face-a-la-crise-mondiale"},"modified":"2024-02-09T12:43:48","modified_gmt":"2024-02-09T12:43:48","slug":"sobraga-augmente-ses-prix-face-a-la-crise-mondiale","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/gabon\/economie\/sobraga-augmente-ses-prix-face-a-la-crise-mondiale","title":{"rendered":"Sobraga Augmente Ses Prix Face \u00e0 la Crise Mondiale"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Gabon. <\/strong><\/span><b>La Socie\u0301te\u0301 des boissons rafrai\u0302chissantes du Gabon (Sobraga), filiale du groupe Castel et leader du marche\u0301 des boissons au Gabon, a annonce\u0301 une hausse de ses tarifs homologue\u0301s pour certains de ses produits, a\u0300 compter du 1er janvier 2024. Cette de\u0301cision intervient apre\u0300s quinze ans de stabilite\u0301 des prix, malgre\u0301 la de\u0301gradation de la conjoncture internationale.<\/b><\/p>\n<p>Face a\u0300 la hausse des prix des matie\u0300res premie\u0300res, de l\u2019e\u0301nergie et des transports ces dernie\u0300res anne\u0301es, Sobraga assure re\u0301e\u0301quilibrer les prix afin de continuer a\u0300 ame\u0301liorer la qualite\u0301 et la disponibilite\u0301 de ses produits sur l\u2019ensemble du territoire et a\u0300 poursuivre l\u2019innovation et l\u2019engagement citoyen. En effet, apre\u0300s plusieurs efforts pour absorber la de\u0301gradation de la conjoncture internationale de ces dernie\u0300res anne\u0301es, la Sobraga a proce\u0301de\u0301 a\u0300 une revalorisation de ses tarifs homologue\u0301s.<\/p>\n<p><b>Les raisons de la revalorisation<\/b><\/p>\n<p>Selon le communique\u0301 de presse publie\u0301 par la Sobraga, la revalorisation des prix est motive\u0301e par la hausse des cou\u0302ts des matie\u0300res premie\u0300res, de l\u2019e\u0301nergie et des transports, qui ont connu une flambe\u0301e sans pre\u0301ce\u0301dent ces dernie\u0300res anne\u0301es, en raison notamment de la pande\u0301mie de COVID-19 et de la guerre en Ukraine. Ces facteurs ont affecte\u0301 la rentabilite\u0301 de l\u2019entreprise, qui a du\u0302 faire face a\u0300 une baisse de la demande et a\u0300 une concurrence accrue.<\/p>\n<p>La Sobraga affirme avoir fait plusieurs efforts pour absorber l\u2019impact de la crise, en optimisant sa gestion, en innovant dans ses produits et en s\u2019engageant aupre\u0300s des populations. Elle souligne e\u0301galement qu\u2019elle est reste\u0301e fide\u0300le a\u0300 sa politique de qualite\u0301, de se\u0301curite\u0301 et d\u2019hygie\u0300ne, en obtenant toutes les certifications ISO en la matie\u0300re, ce qui fait d\u2019elle la premie\u0300re brasserie en Afrique francophone a\u0300 avoir atteint ce niveau d\u2019excellence.<\/p>\n<p><b>Les conse\u0301quences pour les consommateurs<\/b><\/p>\n<p>La Sobraga assure que la hausse des prix ne concerne que certains produits, et qu\u2019elle n\u2019a aucun impact sur le prix de la Re\u0301gab, sa bie\u0300re phare, ni sur celui des boissons gazeuses en verre. Elle pre\u0301cise que les nouveaux tarifs homologue\u0301s sont disponibles dans tous les points de vente revendeurs et sur son site internet. Elle appelle les consommateurs a\u0300 la vigilance, a\u0300 respecter les prix affiche\u0301s et a\u0300 signaler tout abus aux services de consommation et de la concurrence.<\/p>\n<p>La Sobraga indique e\u0301galement que ses e\u0301quipes commerciales sont de\u0301ploye\u0301es sur le terrain pour sensibiliser les clients et les distributeurs sur les raisons de la revalorisation et sur les avantages de ses produits. Elle rappelle qu\u2019elle est une actrice majeure de l\u2019industrie gabonaise, avec six sites de production re\u0301partis sur le territoire national, et qu\u2019elle est engage\u0301e dans une de\u0301marche de de\u0301veloppement durable, en investissant dans le traitement des eaux use\u0301es et le recyclage des de\u0301chets plastiques.<\/p>\n<p>Enfin, la Sobraga re\u0301affirme son engagement continu aupre\u0300s des populations, en soutenant des actions dans les domaines de l\u2019e\u0301ducation, des sports, de la culture et de la sante\u0301. Elle espe\u0300re ainsi renforcer la confiance et la fide\u0301lite\u0301 de ses consommateurs, et contribuer au de\u0301veloppement du Gabon.<\/p>\n<p><strong>Pour plus d&rsquo;informations et d&rsquo;analyses sur la <a href=\"https:\/\/www.africa-press.net\/gabon\">Gabon<\/a>, suivez <a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Gabon. La Socie\u0301te\u0301 des boissons rafrai\u0302chissantes du Gabon (Sobraga), filiale du groupe Castel et leader du marche\u0301 des boissons au Gabon, a annonce\u0301 une hausse de ses tarifs homologue\u0301s pour certains de ses produits, a\u0300 compter du 1er janvier 2024. Cette de\u0301cision intervient apre\u0300s quinze ans de stabilite\u0301 des prix, malgre\u0301 la de\u0301gradation [&hellip;]<\/p>\n","protected":false},"author":82,"featured_media":34052,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,10],"tags":[36,50,49],"class_list":["post-34054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-toutes-les-actualites","tag-africa-press","tag-africa-press-gabon","tag-gabon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sobraga Augmente Ses Prix Face \u00e0 la Crise Mondiale - Gabon<\/title>\n<meta name=\"description\" content=\"La Socie\u0301te\u0301 des boissons rafrai\u0302chissantes du Gabon (Sobraga), filiale du groupe Castel et leader du marche\u0301 des boi ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/gabon\/economie\/sobraga-augmente-ses-prix-face-a-la-crise-mondiale\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sobraga Augmente Ses Prix Face \u00e0 la Crise Mondiale\" \/>\n<meta property=\"og:description\" content=\"La Socie\u0301te\u0301 des boissons rafrai\u0302chissantes du Gabon (Sobraga), filiale du groupe Castel et leader du marche\u0301 des boi ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/gabon\/economie\/sobraga-augmente-ses-prix-face-a-la-crise-mondiale\" \/>\n<meta property=\"og:site_name\" content=\"Gabon\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-08T12:11:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-09T12:43:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/gabon\/sites\/54\/2024\/02\/sm_1707469802.36663.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"506\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditorfr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditorfr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/gabon\/economie\/sobraga-augmente-ses-prix-face-a-la-crise-mondiale#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/gabon\/economie\/sobraga-augmente-ses-prix-face-a-la-crise-mondiale\"},\"author\":{\"name\":\"cfeditorfr\",\"@id\":\"https:\/\/www.africa-press.net\/gabon\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1\"},\"headline\":\"Sobraga Augmente Ses Prix Face \u00e0 la Crise Mondiale\",\"datePublished\":\"2024-02-08T12:11:44+00:00\",\"dateModified\":\"2024-02-09T12:43:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/gabon\/economie\/sobraga-augmente-ses-prix-face-a-la-crise-mondiale\"},\"wordCount\":590,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/gabon\/economie\/sobraga-augmente-ses-prix-face-a-la-crise-mondiale#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/gabon\/sites\/54\/2024\/02\/sm_1707469802.36663.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Gabon\",\"Gabon\"],\"articleSection\":[\"\u00c9conomie\",\"Toutes les actualit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/gabon\/economie\/sobraga-augmente-ses-prix-face-a-la-crise-mondiale#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/gabon\/economie\/sobraga-augmente-ses-prix-face-a-la-crise-mondiale\",\"url\":\"https:\/\/www.africa-press.net\/gabon\/economie\/sobraga-augmente-ses-prix-face-a-la-crise-mondiale\",\"name\":\"Sobraga Augmente Ses Prix Face \u00e0 la Crise Mondiale - 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