{"id":4082,"date":"2022-05-18T18:41:04","date_gmt":"2022-05-18T18:41:04","guid":{"rendered":"https:\/\/www.africa-press.net\/gabon\/politique\/sodas-sobraga-annonce-la-fin-de-sa-collaboration-avec-coca-cola"},"modified":"2022-05-18T19:07:41","modified_gmt":"2022-05-18T19:07:41","slug":"sodas-sobraga-annonce-la-fin-de-sa-collaboration-avec-coca-cola","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/gabon\/economie\/sodas-sobraga-annonce-la-fin-de-sa-collaboration-avec-coca-cola","title":{"rendered":"Sodas\u00a0: Sobraga annonce la fin de sa collaboration avec Coca-Cola"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Gabon. <\/strong><\/span><b>Le 30 juin 2022, le partenariat entre Coca-Cola et la Soci\u00e9t\u00e9 des brasseries du Gabon (Sobraga) prendra fin. Filiale du groupe Castel, Sobraga qui a annonc\u00e9 la fin de ce partenariat \u00e0 travers un communiqu\u00e9 le 18 mai, explique cette rupture par la f<\/b><\/p>\n<p>in du partenariat historique entre The Coca-Cola Company et le groupe Castel. La soci\u00e9t\u00e9 qui ne produira et ne distribuera plus les boissons des marques Coca-Cola, Fanta, Sprite et Schweppes, promet \u00e0 sa client\u00e8le d\u2019autres produits aussi d\u00e9licieux.<\/p>\n<p>La Soci\u00e9t\u00e9 des brasseries du Gabon (Sobraga) a annonc\u00e9 le 18 mai, la fin du partenariat historique entre The Coca-Cola Company et le groupe Castel. Apr\u00e8s 25 ans de partenariat, indique la soci\u00e9t\u00e9 dans son communiqu\u00e9, le Groupe Castel et The Coca-Cola Company (TCCC) ont conjointement d\u00e9cid\u00e9 de mettre fin \u00e0 leur collaboration pour la production, l\u2019embouteillage et la commercialisation des boissons des marques Coca-Cola, Fanta, Sprite et Schweppes.<\/p>\n<p>\u00abCe partenariat prendra fin au 30 juin 2022\u00bb, pr\u00e9cise le communiqu\u00e9 selon lequel, la d\u00e9cision devrait permettre au groupe Castel \u00abde poursuivre en toute ind\u00e9pendance son mod\u00e8le de d\u00e9veloppement adapt\u00e9 aux r\u00e9alit\u00e9s des march\u00e9s africains qui conforte sa vision strat\u00e9gique\u00bb.<\/p>\n<p>Filiale du groupe Castel et riche de plus de cinquante ann\u00e9es d\u2019exp\u00e9rience sur le march\u00e9 local, Sobraga rappelle qu\u2019elle a toujours jou\u00e9 un r\u00f4le de leader et de pionnier pour accompagner les profondes mutations du march\u00e9 gabonais et r\u00e9pondre aux fortes attentes des consommateurs. Si avec la fin de ce partenariat d\u2019aucuns s\u2019interrogent d\u00e9j\u00e0 sur une \u00e9ventuelle p\u00e9nurie de sodas, Sobraga rassure. \u00abLes Brasseries du Gabon renouvellent ainsi leur engagement de proposer aux consommateurs gabonais des gammes toujours plus vari\u00e9es de boissons de qualit\u00e9, fabriqu\u00e9es par et pour les Gabonais, en prenant en compte les probl\u00e9matiques locales de sant\u00e9 publique, de pouvoir d\u2019achat et d\u2019impact environnemental\u00bb.<\/p>\n<p>Sobraga arr\u00eatera la production et la commercialisation des produits de Coca-Cola \u00e0 partir du 30 juin. Toutefois, gr\u00e2ce \u00e0 la mise en place depuis plusieurs ann\u00e9es d\u2019un syst\u00e8me de management de qualit\u00e9 arrim\u00e9 aux plus hauts standards internationaux, elle va continuer d\u2019innover en d\u00e9veloppant ses gammes de produits, mais aussi en veillant \u00e0 proposer des boissons moins sucr\u00e9es, en promouvant les emballages en verre consign\u00e9 plus respectueux de l\u2019environnement et en poursuivant son engagement soci\u00e9tal aupr\u00e8s des populations. \u00abEn s\u2019appuyant sur ses valeurs fondatrices de qualit\u00e9, de responsabilit\u00e9 et d\u2019esprit d\u2019\u00e9quipe, la Sobraga confirme sa vision de demeurer l\u2019entreprise pr\u00e9f\u00e9r\u00e9e des Gabonais, et un acteur r\u00e9gional de r\u00e9f\u00e9rence en mati\u00e8re de management de la qualit\u00e9, de capacit\u00e9 d\u2019innovation et d\u2019engagement citoyen\u00bb, indique le communiqu\u00e9.<\/p>\n<p><strong>Pour plus d&rsquo;informations et d&rsquo;analyses sur la <a href=\"https:\/\/www.africa-press.net\/gabon\">Gabon<\/a>, suivez <a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Gabon. Le 30 juin 2022, le partenariat entre Coca-Cola et la Soci\u00e9t\u00e9 des brasseries du Gabon (Sobraga) prendra fin. Filiale du groupe Castel, Sobraga qui a annonc\u00e9 la fin de ce partenariat \u00e0 travers un communiqu\u00e9 le 18 mai, explique cette rupture par la f in du partenariat historique entre The Coca-Cola Company [&hellip;]<\/p>\n","protected":false},"author":82,"featured_media":4081,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,11,10],"tags":[36,50,49],"class_list":["post-4082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-homepage-french","category-toutes-les-actualites","tag-africa-press","tag-africa-press-gabon","tag-gabon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sodas\u00a0: Sobraga annonce la fin de sa collaboration avec Coca-Cola - Gabon<\/title>\n<meta name=\"description\" content=\"Le 30 juin 2022, le partenariat entre Coca-Cola et la Soci\u00e9t\u00e9 des brasseries du Gabon (Sobraga) prendra fin. 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