Africa-Press – Gambia. 2025 was a memorable year for 1xBet in The Gambia – a year that brought the worlds of sport and culture together, building new bridges with local fans. By partnering with one of Gambia’s biggest music stars, Jizzle, and supporting his concerts, 1xBet united football passion and musical energy in a unique communication strategy that resonated with audiences nationwide.
The highlight of the year was the dynamic collaboration between 1xBet and Jizzle. By sponsoring Jizzle’s high-profile concerts, the brand created unforgettable experiences for fans and positioned itself at the center of Gambia’s entertainment scene. This partnership showcased 1xBet’s commitment to going beyond sport – championing local talent, supporting creative industries, and making a positive impact on the community.
Fans in The Gambia enjoyed a vibrant year of activity thanks to WOW Promo, app-focused campaigns, and the high-impact Big Match promotion. From April to May, the Big Match brought the community together with real rewards, in-store celebrations, and a festive winners’ ceremony in June.
Social media was buzzing all year, with around 24 unique contests launched by 1xBet, plus approximately 12 special collaborative competitions run together with superstar ambassador Jizzle. In total, about 288 winners received exclusive promo codes and prizes, turning every month into a new chance to celebrate and connect with the brand.
1xBet’s dedication to responsible gaming shone through with ongoing 1xBalance social media campaigns. The brand delivered educational content, fun quizzes, and practical tips to promote healthy betting habits. As responsible play becomes ever more important, 1xBet’s leadership in this area will continue to grow, with plans to expand the initiative in 2026.
Football and basketball continue to dominate as the top sports for Gambian fans, with global events like FIFA tournaments and the English Premier League (APL) driving the biggest buzz. Throughout 2025, 1xBet’s presence helps fans stay connected to every goal, highlight, and championship moment, strengthening the spirit of sport across the country.
The brand’s commitment to African sport reaches new heights with its official partnership with AFCON – Africa’s most prestigious football championship, which is kicking off this December. As an official sponsor of AFCON, 1xBet is bringing Gambian fans even closer to the action right now, creating opportunities for engagement, celebration, and national pride during one of the continent’s most anticipated tournaments. This sponsorship further demonstrates 1xBet’s dedication to supporting football at every level and inspiring the next generation of sports enthusiasts in The Gambia.
Last year, the brand was named Best Sportsbook Operator in Africa at the prestigious SiGMA Africa Awards 2024, a mark of true industry excellence. This year’s highlight came as 1xBet was named a finalist in the SiGMA Africa Awards 2025 in two categories: Best Sportsbook Operator 2025 and Best on Mobile 2025.
As 2026 approaches, 1xBet is focused on further improving its platform, exploring new partnerships, and continuing to bring fans closer to the action, whether on the field or the stage. The brand is committed to creating even more exciting experiences for players and building on the foundation of trust, reliability, and local connection established this year.
1xBet brand thanks all Gambian fans, partners, and especially the music and sports community for a fantastic 2025.
Stay tuned for more innovations, partnerships, and winning moments with 1xBet in the year ahead!
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