{"id":83876,"date":"2025-08-12T18:04:35","date_gmt":"2025-08-12T18:04:35","guid":{"rendered":"https:\/\/www.africa-press.net\/gambia\/uncategorized\/mariama-cham-represents-gambia-at-yaram-festival-2025"},"modified":"2025-08-12T18:31:59","modified_gmt":"2025-08-12T18:31:59","slug":"mariama-cham-represents-gambia-at-yaram-festival-2025","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/gambia\/all-news\/mariama-cham-represents-gambia-at-yaram-festival-2025","title":{"rendered":"Mariama Cham Represents Gambia at Yaram Festival 2025"},"content":{"rendered":"

Africa-Press – Gambia. <\/strong><\/span>The National Centre for Arts and Culture (NCAC) has proudly announced that Mariama Cham, founder of the renowned Bideew Band, will perform at the Yaram Festival 2025, scheduled to take place on 24th August 2025 at Barking Road Recreation Ground, London.<\/b><\/p>\n

Cham, celebrated for her dedication to traditional African music, is a versatile performer who blends heritage sounds with genres such as reggae, hip-hop, afrobeat, and dancehall. She will share the stage with prominent international acts including Macka B, Nyancho, and others.<\/p>\n

At a recent press briefing held at the NCAC RDD Annex in Kairaba Avenue, Sanna Jarju, the NCAC\u2019s Intangible Cultural Heritage (ICH) Focal Point, highlighted the significance of international artist mobility. Referencing the UNESCO 2005 Convention on the Protection and Promotion of the Diversity of Cultural Expressions, he stressed the importance of facilitating global movement for artists, especially those from developing countries.<\/p>\n

\u201cMariama Cham\u2019s participation in Yaram Festival is a clear example of the convention in action,\u201d Jarju said. \u201cIt promotes equitable access to international platforms, fosters intercultural dialogue, and supports the global flow of cultural goods and services.\u201d<\/p>\n

Jarju further disclosed that Cham\u2019s participation is made possible through support from the Youth Empowerment Project (YEP), with funding focused on the tourism and creative sectors. He acknowledged the International Trade Centre (ITC) and the EU-funded project that continues to create international opportunities for Gambian artists.<\/p>\n

\u201cThis is another milestone for the creative industry,\u201d he added. \u201cOur artists are making waves not only locally but also globally.\u201d<\/p>\n

Hassoum Ceesay, Director General of the NCAC, echoed these sentiments, thanking the ITC for its continued support in promoting Gambian talent on international stages.<\/p>\n

\u201cWe are proud to see Mariama Cham represent The Gambia at one of the UK\u2019s most important cultural events for the African diaspora,\u201d DG Ceesay said. \u201cHer presence at Yaram Festival strengthens Gambia\u2019s cultural footprint abroad.\u201d<\/p>\n

The Yaram Arts Festival, founded by Gambian expatriate Ngok Malick, is recognized as a major cultural event for African communities in the UK. It features music, dance, food, and arts from across the continent, celebrating African heritage and fostering unity in diversity.<\/p>\n

Cham\u2019s upcoming performance not only highlights her achievements but also marks a continued rise in international recognition for Gambian music and culture.<\/p>\n

For More News And Analysis About Gambia<\/span> Follow Africa-Press<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Gambia. The National Centre for Arts and Culture (NCAC) has proudly announced that Mariama Cham, founder of the renowned Bideew Band, will perform at the Yaram Festival 2025, scheduled to take place on 24th August 2025 at Barking Road Recreation Ground, London. Cham, celebrated for her dedication to traditional African music, is a […]<\/p>\n","protected":false},"author":84,"featured_media":83875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4,2366],"tags":[260],"class_list":["post-83876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-culture-and-art","category-to-homepage","tag-gambia"],"yoast_head":"\nMariama Cham Represents Gambia at Yaram Festival 2025 - Gambia<\/title>\n<meta name=\"description\" content=\"The National Centre for Arts and Culture (NCAC) has proudly announced that Mariama Cham, founder of the renowned Bide ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/gambia\/all-news\/mariama-cham-represents-gambia-at-yaram-festival-2025\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mariama Cham Represents Gambia at Yaram Festival 2025\" \/>\n<meta property=\"og:description\" content=\"The National Centre for Arts and Culture (NCAC) has proudly announced that Mariama Cham, founder of the renowned Bide ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/gambia\/all-news\/mariama-cham-represents-gambia-at-yaram-festival-2025\" \/>\n<meta property=\"og:site_name\" content=\"Gambia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-12T18:04:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-12T18:31:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/gambia\/sites\/19\/2025\/08\/sm_1755010780.615543.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/gambia\/all-news\/mariama-cham-represents-gambia-at-yaram-festival-2025#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/gambia\/all-news\/mariama-cham-represents-gambia-at-yaram-festival-2025\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/gambia\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Mariama Cham Represents Gambia at Yaram Festival 2025\",\"datePublished\":\"2025-08-12T18:04:35+00:00\",\"dateModified\":\"2025-08-12T18:31:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/gambia\/all-news\/mariama-cham-represents-gambia-at-yaram-festival-2025\"},\"wordCount\":394,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/gambia\/all-news\/mariama-cham-represents-gambia-at-yaram-festival-2025#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/gambia\/sites\/19\/2025\/08\/sm_1755010780.615543.jpg\",\"keywords\":[\"Gambia\"],\"articleSection\":[\"all news\",\"culture and art\",\"to-homepage\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/gambia\/all-news\/mariama-cham-represents-gambia-at-yaram-festival-2025#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/gambia\/all-news\/mariama-cham-represents-gambia-at-yaram-festival-2025\",\"url\":\"https:\/\/www.africa-press.net\/gambia\/all-news\/mariama-cham-represents-gambia-at-yaram-festival-2025\",\"name\":\"Mariama Cham Represents Gambia at Yaram Festival 2025 - 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