{"id":84883,"date":"2025-08-27T18:38:55","date_gmt":"2025-08-27T18:38:55","guid":{"rendered":"https:\/\/www.africa-press.net\/gambia\/uncategorized\/gambia-tourism-board-excels-at-yaram-arts-festival"},"modified":"2025-08-27T19:10:36","modified_gmt":"2025-08-27T19:10:36","slug":"gambia-tourism-board-excels-at-yaram-arts-festival","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/gambia\/all-news\/gambia-tourism-board-excels-at-yaram-arts-festival","title":{"rendered":"Gambia Tourism Board Excels at Yaram Arts Festival"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Gambia. <\/strong><\/span><b>The Gambia Tourism Board (GTBoard) proudly participated in this year\u2019s Yaram Arts Festival in London, a vibrant celebration of Senegambian culture that brought together Gambians, the wider African diaspora, and international guests.<\/b><\/p>\n<p>Held at the Barking Road Recreation Ground in London (E6 3BA), the festival was alive with music, dance, storytelling, and traditional masquerades, highlighting the rich cultural heritage of The Gambia and its people.<\/p>\n<p>The event served as a platform to honour the Gambian diaspora, recognizing their vital role as cultural ambassadors and their contributions to promoting The Gambia as a top tourist destination.<\/p>\n<p>Commenting on the GTBoard participation at the festival, Adama Njie, Director of Tourism Promotion, Gambia Tourism Board (GTBoard) UK Office, emphasized the strategic importance of such gatherings.<\/p>\n<p>\u201cThis festival was organized to bring Gambians in the diaspora together to celebrate and showcase their beautiful cultural heritage,\u201d he said. \u201cIt also aligns with our broader strategy to promote Gambian tourism in the UK and to diasporans and international audiences.\u201d<\/p>\n<p>However, this year\u2019s Yaram Arts Festival featured an array of performances across genres, including African music, reggae, hip-hop, afrobeat, and dancehall. Highlights included traditional masquerade displays such as the Kankourang, the Medoune, and Zimba Lion groups, and the Hunting Masquerade, which captivated audiences with their energy and symbolism.<\/p>\n<p>The festival not only provided entertainment but also served as a powerful reminder of The Gambia\u2019s cultural richness, a core strength in its tourism appeal.<\/p>\n<p><strong>For More News And Analysis About <span style=\"color: #ff6600\">Gambia<\/span> Follow <span style=\"color: #ff6600\">Africa-Press<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Gambia. The Gambia Tourism Board (GTBoard) proudly participated in this year\u2019s Yaram Arts Festival in London, a vibrant celebration of Senegambian culture that brought together Gambians, the wider African diaspora, and international guests. Held at the Barking Road Recreation Ground in London (E6 3BA), the festival was alive with music, dance, storytelling, and [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":84882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4,2366],"tags":[260],"class_list":["post-84883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-culture-and-art","category-to-homepage","tag-gambia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gambia Tourism Board Excels at Yaram Arts Festival - Gambia<\/title>\n<meta name=\"description\" content=\"The Gambia Tourism Board (GTBoard) proudly participated in this year\u2019s Yaram Arts Festival in London, a vibrant celeb ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/gambia\/all-news\/gambia-tourism-board-excels-at-yaram-arts-festival\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gambia Tourism Board Excels at Yaram Arts Festival\" \/>\n<meta property=\"og:description\" content=\"The Gambia Tourism Board (GTBoard) proudly participated in this year\u2019s Yaram Arts Festival in London, a vibrant celeb ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/gambia\/all-news\/gambia-tourism-board-excels-at-yaram-arts-festival\" \/>\n<meta property=\"og:site_name\" content=\"Gambia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-27T18:38:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-27T19:10:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/gambia\/sites\/19\/2025\/08\/sm_1756309152.849837.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/gambia\/all-news\/gambia-tourism-board-excels-at-yaram-arts-festival#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/gambia\/all-news\/gambia-tourism-board-excels-at-yaram-arts-festival\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/gambia\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Gambia Tourism Board Excels at Yaram Arts Festival\",\"datePublished\":\"2025-08-27T18:38:55+00:00\",\"dateModified\":\"2025-08-27T19:10:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/gambia\/all-news\/gambia-tourism-board-excels-at-yaram-arts-festival\"},\"wordCount\":259,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/gambia\/all-news\/gambia-tourism-board-excels-at-yaram-arts-festival#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/gambia\/sites\/19\/2025\/08\/sm_1756309152.849837.jpg\",\"keywords\":[\"Gambia\"],\"articleSection\":[\"all news\",\"culture and art\",\"to-homepage\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/gambia\/all-news\/gambia-tourism-board-excels-at-yaram-arts-festival#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/gambia\/all-news\/gambia-tourism-board-excels-at-yaram-arts-festival\",\"url\":\"https:\/\/www.africa-press.net\/gambia\/all-news\/gambia-tourism-board-excels-at-yaram-arts-festival\",\"name\":\"Gambia Tourism Board Excels at Yaram Arts Festival - 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