{"id":89723,"date":"2025-11-09T11:56:58","date_gmt":"2025-11-09T11:56:58","guid":{"rendered":"https:\/\/www.africa-press.net\/gambia\/uncategorized\/building-africas-future-with-chichi-maponya"},"modified":"2025-11-09T13:02:59","modified_gmt":"2025-11-09T13:02:59","slug":"building-africas-future-with-chichi-maponya","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/gambia\/all-news\/building-africas-future-with-chichi-maponya","title":{"rendered":"Building Africa’S Future with Chichi Maponya"},"content":{"rendered":"

Africa-Press – Gambia. <\/strong><\/span>Africa is emerging as one of the most exciting regions in global tourism and travel retail. UN Tourism reports a 12% increase in international arrivals across the continent, led by North Africa (+14%) and Sub-Saharan Africa (+11%). South Africa, Egypt, Kenya and Tanzania drive this growth, supported by improved flight connectivity, relaxed visa rules and rising intra-African travel.<\/b><\/p>\n

Africa\u2019s travel retail sector mirrors this momentum. The industry grew 14% year over year, reaching nearly US$900 million in sales, and is on track to surpass US$1 billion, according to figures shared during the MEADFA press conference at the TFWA World Exhibition and Conference in Cannes last month.<\/p>\n

Global Travel Retail Magazine spoke with Chichi Maponya, Chairman of the Maponya Group and CEO of Africa Travel Retail, about the company\u2019s expansion across the continent, her leadership roles with ACI Africa and MEADFA and how these initiatives are shaping the future of African air travel, connectivity and economic opportunity.<\/p>\n

A legacy of vision<\/p>\n

The Maponya name symbolizes entrepreneurial resilience in South Africa. Its roots date back to the 1950s, when Dr. Richard Maponya, Chichi\u2019s father, built a retail empire during apartheid and became one of the country\u2019s most respected family businesses.<\/p>\n

Chichi recalls her father\u2019s early interest in airport retail. \u201cMy dad wanted to open a Harrods tea shop at the airport,\u201d she says. \u201cHe had the rights and contracts and put a proposal through to O.R. Tambo Airport, which had a different name back then.\u201d Though the proposal wasn\u2019t approved, the idea stayed with him. As the family expanded its shopping center business and traveled, they realized that airport terminals functioned like shopping malls and began studying how travelers shopped differently from domestic customers.<\/p>\n

That curiosity evolved into a broader ambition to create a Pan-African retail ecosystem that blends global standards with authentic African identity. Initially focused on food and beverage, Africa Travel Retail expanded into retailing and distributing niche and boutique products, establishing a model that reflected both opportunity and African heritage.<\/p>\n

A pan-African approach<\/p>\n

Headquartered in South Africa, Africa Travel Retail operates across duty free and duty paid environments, including airport stores, downtown outlets, onboard retail, seaports and diplomatic shops. \u201cDuty free in Africa is our business, and African travel industry insight is our oxygen,\u201d says Maponya. \u201cOur focus is to showcase African excellence through authentic products and experiences.\u201d<\/p>\n

The company\u2019s footprint includes Johannesburg and Cape Town, with plans to expand into West Africa. \u201cWe are in discussions with several airports, including in Burkina Faso,\u201d she notes. \u201cMost African airports are small and do not see huge traffic, so they are often overlooked by larger operators. That is where our opportunity lies.\u201d<\/p>\n

Africa Travel Retail features local brands that give travelers a taste of authentic South African products and craftsmanship, such as The Landlord Tobacco Company at Cape Town International Airport<\/p>\n

Experiential sense of place<\/p>\n

Africa Travel Retail positions itself as a bridge between local creativity and global exposure. \u201cIt is not just giraffes and beads,\u201d Maponya says. \u201cThere is so much more. We want African products that could stand proudly in London or New York while staying true to their roots.\u201d<\/p>\n

She cites examples such as shea butter skincare and hand-crafted jewelry that blend contemporary design with indigenous materials. \u201cIt\u2019s about showcasing the best of Africa and giving them a global platform,\u201d she shares.<\/p>\n

Consumer interest spans South African wines, confectionery, African jewelry and cosmetics. Travelers arrive curious, creating opportunities for experiential, sense-of-place retail. \u201cThey want impact and value,\u201d Maponya says. \u201cThey want to know a product was made by a community. They want to know that it has meaning, that it has a story and that it connects them with doing better.\u201d<\/p>\n

While South African shoppers continue to seek global luxury brands, local labels are gaining traction. \u201cTravelers are asking for homegrown names more and more,\u201d Maponya notes. \u201cThey want familiar global brands, but also a sense of local pride.\u201d<\/p>\n

Sustainability and social responsibility remain central. \u201cWe work with suppliers who make an impact and whose products have a story,\u201d Maponya says. \u201cYounger travelers are increasingly conscious of how products and food are sourced. If I am eating this chocolate, what is the impact I am having on this earth?\u201d<\/p>\n

Africa Travel Retail is also exploring retail technologies such as digital mirrors, pre-order apps and integrated POS systems to enhance passenger engagement and elevate the travel retail experience.Regional voice, global reach<\/p>\n

Maponya was recently elected Vice President of MEADFA, which was a milestone for both gender and regional representation. \u201cIt is a vote of confidence for smaller operators,\u201d she says. Her dual role at ACI Africa adds another layer to her mission to connect airports, operators and policymakers to strengthen aviation across the continent.<\/p>\n

She emphasizes the importance of elevating African voices in the industry. \u201cWe should not be seen as a lone voice. We want to be as inclusive as possible, representing members wherever they operate,\u201d she notes.<\/p>\n

While seeing synergy between the Middle East and Africa, Maponya emphasizes cross-pollination rather than replicating the exact same model. \u201cWe can learn from Middle Eastern markets, especially around legislation, logistics and infrastructure,\u201d she explains. \u201cThe Middle East is advanced in many areas, and African operators like myself are smaller, but there is certainly opportunity to share and learn.\u201d<\/p>\n

This approach extends to advocacy on shared challenges. Tobacco legislation, for example, affects operators across both regions. By observing how Middle Eastern counterparts engage authorities, African operators can adopt similar strategies to strengthen industry alignment.<\/p>\n

The African opportunity<\/p>\n

Africa represents 1.56 billion people, nearly 19% of the world\u2019s population. South Africa, with 65 million people, serves as a regional hub for leisure, business, and tourism. In East Africa, Ethiopia and Kenya lead in growth, driven by accessibility. Addis Ababa, the African Union\u2019s capital, attracts both business and leisure travelers, while safari destinations such as Tanzania, Kenya and Zimbabwe draw high-value visitors. North and northeastern African countries including Morocco, Tunisia and Egypt also attract travelers with strong cultural heritage. Rwanda, Senegal and Ghana are positioning themselves as conference destinations, generating indirect benefits for hotels, restaurants, boutiques and airports.<\/p>\n

Connectivity remains a challenge, but infrastructure development is accelerating. Major projects such as the US$10 billion Bishoftu International Airport in Addis Ababa and Rwanda\u2019s US$2 billion Bugesera International Airport will transform regional and global travel. Similar expansions in the DRC, Tanzania and Kenya are establishing the foundation for Africa\u2019s emerging role as a travel and economic hub.<\/p>\n

Major events such as the 2030 World Cup in Morocco are also expected to boost passenger traffic and demand for authentic local products, luxury goods and travel essentials. These trends position Africa\u2019s travel retail sector for sustained growth and highlight the continent\u2019s opportunity.<\/p>\n

Africa\u2019s next chapter<\/p>\n

With a thoughtful tone, Maponya reflects on Africa\u2019s potential: the generosity of its people, its enduring spirit, its welcoming nature and the richness of its landscapes and communities. \u201cAfrica has a lot to give,\u201d she concludes. \u201cIt is natural. It is soil. It is what you touch and feel. It is not called Motherland for nothing.\u201d<\/p>\n

GLOBAL<\/b><\/p>\n

For More News And Analysis About Gambia<\/span> Follow Africa-Press<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Gambia. Africa is emerging as one of the most exciting regions in global tourism and travel retail. UN Tourism reports a 12% increase in international arrivals across the continent, led by North Africa (+14%) and Sub-Saharan Africa (+11%). South Africa, Egypt, Kenya and Tanzania drive this growth, supported by improved flight connectivity, relaxed […]<\/p>\n","protected":false},"author":84,"featured_media":89722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,6],"tags":[260],"class_list":["post-89723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-files","tag-gambia"],"yoast_head":"\nBuilding Africa'S Future with Chichi Maponya - Gambia<\/title>\n<meta name=\"description\" content=\"Africa is emerging as one of the most exciting regions in global tourism and travel retail. 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