{"id":93128,"date":"2026-01-23T17:56:04","date_gmt":"2026-01-23T17:56:04","guid":{"rendered":"https:\/\/www.africa-press.net\/gambia\/uncategorized\/auto24-africa-expands-new-car-pricing-platform-after-koto-ci"},"modified":"2026-01-23T19:11:00","modified_gmt":"2026-01-23T19:11:00","slug":"auto24-africa-expands-new-car-pricing-platform-after-koto-ci","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/gambia\/all-news\/auto24-africa-expands-new-car-pricing-platform-after-koto-ci","title":{"rendered":"Auto24.Africa Expands New-Car Pricing Platform after Koto.Ci"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Gambia. <\/strong><\/span><b>Africar Group, parent company of AUTO24.africa, is accelerating its mission to improve price transparency and decision-making for African car buyers following its 2025 acquisition of Koto.ci, Co\u0302te d\u2019Ivoire\u2019s leading new-car price comparison platform.<\/b><\/p>\n<p>Building on that acquisition, the group has now launched three new pricing and comparison platforms in key markets:<\/p>\n<p>Koto.sn (Senegal)<\/p>\n<p>Koto.rw (Rwanda)<\/p>\n<p>BuyNewCar.co.za (South Africa)<\/p>\n<p>Africar Group also confirmed that its next launch is planned for Morocco in the coming months.<\/p>\n<p>A pan-African strategy built on transparency, data, and trust<\/p>\n<p>Across many African markets, new-car pricing remains difficult to compare due to fragmentation and inconsistent visibility by country. Buyers often struggle to benchmark models, versions, specifications, and official pricing.<\/p>\n<p>Through the Koto platforms and BuyNewCar.co.za, Africar Group is building a structured, scalable network of new-car price intelligence designed to:<\/p>\n<p>help consumers compare models and make more informed purchase decisions<\/p>\n<p>support SMEs and corporates in managing and optimizing fleet purchases<\/p>\n<p>professionalize the market through trusted, reference pricing and standardized data<\/p>\n<p>From Co\u0302te d\u2019Ivoire to multi-country rollout<\/p>\n<p>The acquisition of Koto.ci in 2025 marked a strategic inflection point: instead of operating a single-country product, Africar Group established a replicable rollout model to expand new-car pricing transparency across multiple markets\u2014guided by a clear ambition: make structured, accessible, and transparent new-car pricing available across Africa.<\/p>\n<p>Market launches and early platform depth<\/p>\n<p>Senegal: Koto.sn<\/p>\n<p>Koto.sn launches as Senegal\u2019s first dedicated new-car price comparison platform, listing at launch:<\/p>\n<p>24 brands<\/p>\n<p>114+ models<\/p>\n<p>Africar Group\u2019s ecosystem in Senegal includes Gaaraas.com, AUTO24.sn, AutoMag.sn, and Koto.sn.<\/p>\n<p>Rwanda: Koto.rw<\/p>\n<p>Koto.rw launches as Rwanda\u2019s first dedicated new-car price comparison platform, featuring at launch:<\/p>\n<p>10 brands<\/p>\n<p>40+ models<\/p>\n<p>Africar Group\u2019s ecosystem in Rwanda includes Carisoko.com, AUTO24.rw, AutoMag.rw, and Koto.rw.<\/p>\n<p>South Africa: BuyNewCar.co.za<\/p>\n<p>BuyNewCar.co.za launches as an independent new-car pricing reference for Africa\u2019s largest automotive market. At launch, the platform includes:<\/p>\n<p>50+ brands<\/p>\n<p>180+ models<\/p>\n<p>Africar Group\u2019s ecosystem in South Africa includes imotoimoto.co.za, AUTO24.co.za, ImotoNews.co.za, and BuyNewCar.co.za.<\/p>\n<p>Morocco next<\/p>\n<p>Africar Group confirmed Morocco as the next market in its new-car pricing platform expansion roadmap.<\/p>\n<p>Building Africa\u2019s most complete automotive digital ecosystem<\/p>\n<p>Africar Group is developing an end-to-end automotive digital ecosystem across the continent, combining:<\/p>\n<p>classifieds marketplaces<\/p>\n<p>certified used-car sales via AUTO24<\/p>\n<p>automotive news and content platforms<\/p>\n<p>new-car price intelligence platforms (Koto \/ BuyNewCar)<\/p>\n<p>This ecosystem is designed to support the full buyer journey: Discover \u2192 Compare \u2192 Decide \u2192 Buy \u2192 Maintain &amp; Trade-In.<\/p>\n<p>About Africar Group &amp; AUTO24.africa<\/p>\n<p>Africar Group is a pan-African automotive digital operator. Its flagship platform, AUTO24.africa, backed by Stellantis, is a certified used-car marketplace operating across multiple African markets. The group continues expanding its portfolio of platforms focused on transparency, trusted data, and digital transformation across the automotive value chain.<\/p>\n<p><strong>For More News And Analysis About <span style=\"color: #ff6600\">Gambia<\/span> Follow <span style=\"color: #ff6600\">Africa-Press<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Gambia. Africar Group, parent company of AUTO24.africa, is accelerating its mission to improve price transparency and decision-making for African car buyers following its 2025 acquisition of Koto.ci, Co\u0302te d\u2019Ivoire\u2019s leading new-car price comparison platform. Building on that acquisition, the group has now launched three new pricing and comparison platforms in key markets: Koto.sn [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":93127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[260],"class_list":["post-93128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-gambia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Auto24.Africa Expands New-Car Pricing Platform after Koto.Ci - Gambia<\/title>\n<meta name=\"description\" content=\"Africar Group, parent company of AUTO24.africa, is accelerating its mission to improve price transparency and decisio ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/gambia\/all-news\/auto24-africa-expands-new-car-pricing-platform-after-koto-ci\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Auto24.Africa Expands New-Car Pricing Platform after Koto.Ci\" \/>\n<meta property=\"og:description\" content=\"Africar Group, parent company of AUTO24.africa, is accelerating its mission to improve price transparency and decisio ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/gambia\/all-news\/auto24-africa-expands-new-car-pricing-platform-after-koto-ci\" \/>\n<meta property=\"og:site_name\" content=\"Gambia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-23T17:56:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-23T19:11:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/gambia\/sites\/19\/2026\/01\/sm_1769182653.670245.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/gambia\/all-news\/auto24-africa-expands-new-car-pricing-platform-after-koto-ci#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/gambia\/all-news\/auto24-africa-expands-new-car-pricing-platform-after-koto-ci\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/gambia\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Auto24.Africa Expands New-Car Pricing Platform after Koto.Ci\",\"datePublished\":\"2026-01-23T17:56:04+00:00\",\"dateModified\":\"2026-01-23T19:11:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/gambia\/all-news\/auto24-africa-expands-new-car-pricing-platform-after-koto-ci\"},\"wordCount\":501,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/gambia\/all-news\/auto24-africa-expands-new-car-pricing-platform-after-koto-ci#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/gambia\/sites\/19\/2026\/01\/sm_1769182653.670245.jpg\",\"keywords\":[\"Gambia\"],\"articleSection\":[\"all news\",\"miscellaneous\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/gambia\/all-news\/auto24-africa-expands-new-car-pricing-platform-after-koto-ci#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/gambia\/all-news\/auto24-africa-expands-new-car-pricing-platform-after-koto-ci\",\"url\":\"https:\/\/www.africa-press.net\/gambia\/all-news\/auto24-africa-expands-new-car-pricing-platform-after-koto-ci\",\"name\":\"Auto24.Africa Expands New-Car Pricing Platform after Koto.Ci - 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