Africa-Press – Ghana. Mr. Eric Frempong Amponsah, Head of Brand and Corporate Communications at Fidelity Bank, has emphasized the bank’s commitment to strengthening its engagement with the Ghanaian media, particularly outside the Greater Accra Region, to foster better financial literacy and promote national development.
Speaking during an interaction with journalists in Ho on Wednesday, Mr. Amponsah explained that Fidelity Bank, as a wholly-owned Ghanaian financial institution, considered the fortunes of the nation directly tied to its own success.
“Our fortunes as a company are inseparable from the fortunes of Ghana. What happens in Ghana directly affects Fidelity, and the media is one of our key stakeholders. You play an instrumental role in disseminating information and educating customers, so it is very important to engage you—not only in Accra, but across the country,” he said.
He noted that in previous years, much of the bank’s media engagement was focused in Accra, but this year, management decided to extend outreach to other regions to build stronger relationships with journalists nationwide.
The aim, he explained, was to empower the media to help customers better understand banking concepts, many of which can be complex, and to share updates on the bank’s societal impact projects.
Highlighting Fidelity Bank’s growth story, Mr. Amponsah pointed out that in October 2025, the bank will celebrate its 19th anniversary, having risen to become one of the top five banks in Ghana—a testament, he said, to “what happens when Ghanaian excellence is allowed to flourish.”
Fidelity Bank’s community impact has also been significant. At its 15th anniversary, the bank selected 15 schools across the country for refurbishment, with some built from scratch, including one in Fodome, Volta Region.
That initiative is concluding this year, but he assured that more community development projects are planned.
He also recalled the bank’s instrumental role during the COVID-19 pandemic, including its support in the rapid establishment of the COVID-19 Treatment Centre in Accra.
Looking to the future, Mr. Amponsah said Fidelity remained committed to continuous improvement and customer feedback, introducing innovative products such as “Busia,” a digital lending solution, aimed at making banking simpler and more accessible.
“We are committed to removing obstacles in banking and adding value to our customers’ lives. Clients can expect more products and a consistent commitment to service excellence,” he added.
Madam Stephanie Agbalenyoh, Ho Branch Manager, assured customers of the bank’s robust fraud prevention measures.
She advised that any customer experiencing difficulties with their Visa card should promptly contact the bank for resolution, to avoid falling victim to fraudsters.
Journalists present at the engagement expressed appreciation for the outreach and pledged to collaborate closely with the Bank in its customer education and information dissemination efforts.
They also encouraged the public to consider Fidelity Bank as a trusted financial partner.
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