Africa-Press – Ghana. TexStyles Ghana Ltd (TSG), popularly known as GTP, Ghana’s leading textile manufacturing company, has supported an initiative aimed at tackling “period poverty” and promoting environmental sustainability.
The intervention dubbed: the “Pure Pad” pilot project, is in partnership with non- governmental organisation Landfills2Landmarks Foundation, Grace Presbyterian Church, Akropong District and Amor Europe.
The project aims to introduce reusable sanitary pads made from 100 percent cotton fabric sourced from TSG’s post production off cuts.
A release copied to Ghana News Agency said 2,500 young girls would be beneficiaries of the project.
“Fifty local micro‐enterprises like church groups, women’s cooperatives and other community organisations will be trained to manufacture the pads; and 40 tonnes of textile off cuts will be diverted from landfills,” it said.
“This is more than just a product; this is a statement that women deserve dignity and the planet deserves care,” it said.
The project was launched on October 5, at the Grace Presbyterian Church, at Akropong in the Eastern Region.
Guests present included Madam Joyce Bawah Mogtari, Special Aide and Advisor to President John Dramani Mahama and Board Chair of Landfills2Landmarks).
The rest were Mr Samuel Awuku, Member of Parliament for Akuapem North Constituency, Mrs Jane Savage, CEO of Pure Amore Pads, UK, Jonathan Sait, CEO of Sait Recycling, the Queen Mother of Akropong and Mr Samuel Ofori-Gyampoh, Co-Founder of Landfills2Landmarks.
Mr Reuben Sam, Marketing Manager of the GTP brand, said the initiative aligned with the brand’s purpose.
“This initiative will help keep the girl child in school giving them the opportunity to acquire knowledge and skill to pursue their dreams.
“Providing the cotton fabrics for the production of reusable sanitary pad is our way of offering freedom, dignity and confidence to all the beneficiaries,” he said.
“With the launch of Pure Pad, TSG once again demonstrates it commitment to corporate social responsibility and environmental sustainability,” he stated.
GTP is an indigenous textile brand designed, printed, distributed, and marketed in Ghana with ambitions to expand globally.
In August, 2022, GTP repositioned the brand to bring Premium African Fashion to the world, and changed its tagline from Timeless to Life.Styled to reflect the mission to provide quality, authentic, fashionable, African-heritage fabrics, mirroring African-inspired designs and stories.
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