Africa-Press – Ghana. On the occasion of Commonwealth Day, the Commonwealth Games Federation (CGF) is changing its public brand name to Commonwealth Sport.
This brand development signifies the organisation’s transition from a ‘Sports Federation’ to a ‘Sports Movement’.
Commonwealth Sport CEO Katie Sadleir said, “The brand name Commonwealth Sport shows a stronger, more unified purpose that resonates with our audience on a deeper level.
“It will help us more clearly communicate our role of not only delivering the powerful platform of the Commonwealth Games – which allows us to share success and transform inspiration into impact – but also championing the exceptional work that goes on across our 74 nations and territories every day.
“We bring people together through the power of sport, reaching out across gender, disability, culture, and age and background, sharing skills and support, raising awareness and opening pathways for more to succeed in sport.
“This transformation enables greater collaboration, more impactful messaging, and an amplified sense of belonging for those who align with our cause.”
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