{"id":63409,"date":"2023-12-29T17:11:25","date_gmt":"2023-12-29T17:11:25","guid":{"rendered":"https:\/\/www.africa-press.net\/ghana\/?p=63409"},"modified":"2023-12-29T15:21:16","modified_gmt":"2023-12-29T15:21:16","slug":"npp-in-december-had-a-social-media-reach-of-14m-while-ndc-had-about-3-1m-imani","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/ghana\/all-news\/npp-in-december-had-a-social-media-reach-of-14m-while-ndc-had-about-3-1m-imani","title":{"rendered":"NPP in December had a social media reach of 14m while NDC had about 3.1m \u2013 IMANI"},"content":{"rendered":"

Africa-Press – Ghana. <\/strong><\/span>IMANI Africa in its latest assessment of the social media engagements of the two leading political parties in Ghana concluded that head-to-head, the governing New Patriotic Party (NPP) in December had a social media reach of about 14 million, while the National Democratic Congress (NDC) had a social media reach of about 3.1 million.<\/b><\/p>\n

The social media interactions which generate from comments and posts had NPP having 266000 interactions against NDC\u2019s 192000 plus interactions, the IMANI Public Understanding and Literacy for Sentiment and Election analysis (PULSE), said.<\/p>\n

It still shows that people are talking more about NPP than the NDC, it stressed, adding that outside social media on traditional web based sources like websites, it was overwhelmingly clear that about 90% of content was about NPP.<\/p>\n

\u201cFor every post made on social media that tagged Bawumia or NPP, only 9.74% of these were positive in nature. For every post on social media that tagged Mahama or NDC, about 20% were positive in nature. From the period analyzed, there were 4x the number of tags for NPP or Bawumia than posts that tagged NDC or Mahama,\u201d the report further revealed.<\/p>\n

\u201cA new metric being introduced for analysis is Advertising Value Equivalent. This shows us that how much the value of the social media reach will be if the content was being paid for, which will also allow us to value the social media presence of both candidates and parties.<\/p>\n

\u201cFor the month of December, the Advertising Value Equivalent for the NPP is just over $1.14 Million, while that of NDC is a modest $251K plus,\u201d the report also stressed.<\/p>\n

Leader Researcher at IMANI Africa, Selorm Branttie said \u201cSo, for those interested, there was a disparately huge difference in the total media engagement on social media between NPP and NDC.\u201d<\/p>\n

Commenting on these findings, Vice President of IMANI Africa Kofi Bentil said on his Facebook page that \u201cFacts are sacred. Start work.\u201d<\/p>\n

For More News And Analysis About Ghana<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Ghana. IMANI Africa in its latest assessment of the social media engagements of the two leading political parties in Ghana concluded that head-to-head, the governing New Patriotic Party (NPP) in December had a social media reach of about 14 million, while the National Democratic Congress (NDC) had a social media reach of about […]<\/p>\n","protected":false},"author":84,"featured_media":63407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,12],"tags":[5092,5096,429],"class_list":["post-63409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-policy","tag-africa-press","tag-africa-press-ghana","tag-ghana"],"yoast_head":"\nNPP in December had a social media reach of 14m while NDC had about 3.1m \u2013 IMANI - Ghana<\/title>\n<meta name=\"description\" content=\"IMANI Africa in its latest assessment of the social media engagements of the two leading political parties in Ghana c ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/ghana\/all-news\/npp-in-december-had-a-social-media-reach-of-14m-while-ndc-had-about-3-1m-imani\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NPP in December had a social media reach of 14m while NDC had about 3.1m \u2013 IMANI\" \/>\n<meta property=\"og:description\" content=\"IMANI Africa in its latest assessment of the social media engagements of the two leading political parties in Ghana c ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/ghana\/all-news\/npp-in-december-had-a-social-media-reach-of-14m-while-ndc-had-about-3-1m-imani\" \/>\n<meta property=\"og:site_name\" content=\"Ghana\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-29T17:11:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/ghana\/sites\/18\/2023\/12\/sm_1703850542.469497.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/ghana\/all-news\/npp-in-december-had-a-social-media-reach-of-14m-while-ndc-had-about-3-1m-imani#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/ghana\/all-news\/npp-in-december-had-a-social-media-reach-of-14m-while-ndc-had-about-3-1m-imani\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/ghana\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"NPP in December had a social media reach of 14m while NDC had about 3.1m \u2013 IMANI\",\"datePublished\":\"2023-12-29T17:11:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/ghana\/all-news\/npp-in-december-had-a-social-media-reach-of-14m-while-ndc-had-about-3-1m-imani\"},\"wordCount\":341,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/ghana\/all-news\/npp-in-december-had-a-social-media-reach-of-14m-while-ndc-had-about-3-1m-imani#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/ghana\/sites\/18\/2023\/12\/sm_1703850542.469497.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Ghana\",\"ghana\"],\"articleSection\":[\"all news\",\"policy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/ghana\/all-news\/npp-in-december-had-a-social-media-reach-of-14m-while-ndc-had-about-3-1m-imani#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/ghana\/all-news\/npp-in-december-had-a-social-media-reach-of-14m-while-ndc-had-about-3-1m-imani\",\"url\":\"https:\/\/www.africa-press.net\/ghana\/all-news\/npp-in-december-had-a-social-media-reach-of-14m-while-ndc-had-about-3-1m-imani\",\"name\":\"NPP in December had a social media reach of 14m while NDC had about 3.1m \u2013 IMANI - 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