{"id":18121,"date":"2024-01-03T06:35:00","date_gmt":"2024-01-03T06:35:00","guid":{"rendered":"https:\/\/www.africa-press.net\/guinee-conakry\/politique\/le-branding-national-un-projet-a-caractere-inclusif"},"modified":"2024-01-03T06:35:00","modified_gmt":"2024-01-03T06:35:00","slug":"le-branding-national-un-projet-a-caractere-inclusif","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/guinee-conakry\/dossiers\/le-branding-national-un-projet-a-caractere-inclusif","title":{"rendered":"Le branding national, un projet \u00e0 caract\u00e8re inclusif ?"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Guin\u00e9e. <\/strong><\/span><b>Le projet de branding pour la Guine\u0301e suscite des interrogations quant a\u0300 son orientation unilate\u0301rale, se pre\u0301sentant comme un emprunt national devant fe\u0301de\u0301rer autour d\u2019un ide\u0301al commun. Cependant, il est a\u0300 admettre aujourd\u2019hui que notre branding national suscite de vives critiques et interrogations depuis sa mise en place, que ce soit en termes de la manie\u0300re dont il a e\u0301te\u0301 adopte\u0301 ou du symbole choisi, qui est le Nimba ou Ndimba.<\/b><\/p>\n<p>Du coup, avec notre richesse et notre diversite\u0301 culturelle, beaucoup se disent ne pas s\u2019y retrouver en raison de sa repre\u0301sentativite\u0301 partielle de la Guine\u0301e.<\/p>\n<p>En principe, la notion de branding renvoie a\u0300 la capacite\u0301 d\u2019un pays a\u0300 promouvoir sa marque et sa grandeur culturelle (gastronomie, culte, culture sportive, diplomatie, arme\u0301e, etc.). En clair, malgre\u0301 ces dissensions, l\u2019inclusivite\u0301 est essentielle, engageant l\u2019ensemble du pays dans la reconnaissance de ce projet, transcendant les classes sociales et les ge\u0301ne\u0301rations.<\/p>\n<p>En re\u0301alite\u0301, le constat re\u0301ve\u0300le une absence de strate\u0301gie notoire pour le branding de la Guine\u0301e, bien que des infrastructures historiques, culturelles, religieuses imposantes ne soient pas prises en compte. Par ailleurs, les succe\u0300s internationaux, tels qu\u2019un Guine\u0301en champion du Coran et les visites du grand Imam de La Mecque, les visites de personnalite\u0301s internationales, les leaders religieux de renom international pre\u0301sentent des opportunite\u0301s inexploite\u0301es pour lier ces re\u0301alisations a\u0300 la promotion du pays via le branding national.<\/p>\n<p>Pour tirer des lec\u0327ons de re\u0301ussites, examinons le branding du Rwanda, de l\u2019Arabie Saoudite, du Qatar, des E\u0301mirats Arabes Unis et de Singapour. Ces nations ont de\u0301montre\u0301 l\u2019efficacite\u0301 de strate\u0301gies bien e\u0301labore\u0301es, cre\u0301ant une image nationale forte. Ces succe\u0300s peuvent inspirer la Guine\u0301e a\u0300 orienter son branding de manie\u0300re efficiente et inclusive.<\/p>\n<p>En somme, malgre\u0301 la de\u0301signation d\u2019ambassadeurs tels que des artistes et des sportifs, le branding semble manquer d\u2019efficacite\u0301 dans l\u2019exploration des opportunite\u0301s. La promotion de la Guine\u0301e a\u0300 travers le branding doit devenir l\u2019affaire de tous, transcendant les classes sociales pour assurer une visibilite\u0301 e\u0301quitable sur la sce\u0300ne mondiale.<\/p>\n<p><b>Ibrahim MANSARE\u0301, PhD<\/b><\/p>\n<p>Consultant en finance participative<\/p>\n<p><strong>Pour plus d&rsquo;informations et d&rsquo;analyses sur la <a href=\"https:\/\/www.africa-press.net\/guinee-conakry\">Guin\u00e9e<\/a>, suivez <a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Guin\u00e9e. Le projet de branding pour la Guine\u0301e suscite des interrogations quant a\u0300 son orientation unilate\u0301rale, se pre\u0301sentant comme un emprunt national devant fe\u0301de\u0301rer autour d\u2019un ide\u0301al commun. Cependant, il est a\u0300 admettre aujourd\u2019hui que notre branding national suscite de vives critiques et interrogations depuis sa mise en place, que ce soit en [&hellip;]<\/p>\n","protected":false},"author":82,"featured_media":18120,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,10],"tags":[36,57,58],"class_list":["post-18121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dossiers","category-toutes-les-actualites","tag-africa-press","tag-africa-press-guinee","tag-guinee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Le branding national, un projet \u00e0 caract\u00e8re inclusif ? - guinee Conakry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/guinee-conakry\/politique\/le-branding-national-un-projet-a-caractere-inclusif\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le branding national, un projet \u00e0 caract\u00e8re inclusif ?\" \/>\n<meta property=\"og:description\" content=\"Africa-Press &#8211; Guin\u00e9e. Le projet de branding pour la Guine\u0301e suscite des interrogations quant a\u0300 son orientation unilate\u0301rale, se pre\u0301sentant comme un emprunt national devant fe\u0301de\u0301rer autour d\u2019un ide\u0301al commun. Cependant, il est a\u0300 admettre aujourd\u2019hui que notre branding national suscite de vives critiques et interrogations depuis sa mise en place, que ce soit en [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/guinee-conakry\/politique\/le-branding-national-un-projet-a-caractere-inclusif\" \/>\n<meta property=\"og:site_name\" content=\"guinee Conakry\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-03T06:35:00+00:00\" \/>\n<meta name=\"author\" content=\"cfeditorfr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditorfr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/guinee-conakry\/politique\/le-branding-national-un-projet-a-caractere-inclusif#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/guinee-conakry\/politique\/le-branding-national-un-projet-a-caractere-inclusif\"},\"author\":{\"name\":\"cfeditorfr\",\"@id\":\"https:\/\/www.africa-press.net\/guinee-conakry\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1\"},\"headline\":\"Le branding national, un projet \u00e0 caract\u00e8re inclusif ?\",\"datePublished\":\"2024-01-03T06:35:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/guinee-conakry\/politique\/le-branding-national-un-projet-a-caractere-inclusif\"},\"wordCount\":413,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/guinee-conakry\/politique\/le-branding-national-un-projet-a-caractere-inclusif#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/conakry\/sites\/63\/2024\/01\/Jokar1704251149.729506.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Guin\u00e9e\",\"Guin\u00e9e\"],\"articleSection\":[\"Dossiers\",\"Toutes les actualit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/guinee-conakry\/politique\/le-branding-national-un-projet-a-caractere-inclusif#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/guinee-conakry\/politique\/le-branding-national-un-projet-a-caractere-inclusif\",\"url\":\"https:\/\/www.africa-press.net\/guinee-conakry\/politique\/le-branding-national-un-projet-a-caractere-inclusif\",\"name\":\"Le branding national, un projet \u00e0 caract\u00e8re inclusif ? 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