Africa-Press – Kenya. An initiative to restore Kenya’s position as a world leader in coffee while driving real social impact for farmers and communities has been launched.
Kenya is currently ranked 19th globally. It once stood proudly as a top coffee producer competing with world known coffee producing countries.
The initiative is aimed at removing “middlemen” or intermediaries from the supply chain in the coffee industry to allow farmers to connect directly with the buyers to reduce costs and time as Dr Olinga Taeed, the Executive Chairman at Bean You says.
“We will connect drinkers across the world directly with the producers here in Kenya which will help increase efficiency while giving farmers greater return that they have previously lost to middlemen,” he said.
The movement will also do value addition increasing the value of the coffee hence farmers will get greater financial margins by selling more in the international market competing with world known coffee from Brazil and Vietnam.
The additional money generated by farmers is poised to be reinvested in education and health sector while helping farmers to have access to modern farming technology and sustainable livelihoods.
The programme will be done by “Bean You” which simply means ‘Being You’, which is a global social impact movement based in London with deep roots in Kenya and will be funded through the independent not-for-profit Asili Foundation which is headquartered in Nairobi
Dr Anne Wafula Strike, one of the newly appointed ambassadors one of the said that their mission is to return Kenya to the top ranks of coffee producers while creating real, lasting benefits for farming communities.
She said, “Bean You is not just about coffee – it is about people, purpose, and impact. Together, we are creating a community where values inspire action and where every cup of coffee can change lives.”
Global ambassadors have been appointed by ‘Bean You’ to drive the transformation they hope to achieve in making Kenya’s coffee the most sought-after coffee in the world.
They include Dr Wafula, Harlow-based British/Kenyan Paralympic wheelchair racer and inspirational advocate for inclusion, Grace Neema Ramtu, current Miss World Kenya, a passionate voice for Kenyan culture and youth empowerment, Kevin Mills, Ghanaian UK rapper, Tiffany Huang, representing fresh energy and artistic authenticity, Chandler Guo, Chinese-born US-based tech entrepreneur, leveraging technology for social good.
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