Africa-Press – Kenya. President William Ruto has reaffirmed Kenya’s commitment to deepening trade and economic ties with the EU, describing the bloc as the country’s largest export market and a longstanding strategic partner.
Speaking after holding talks with EU Ambassador to Kenya Henriette Geiger at State House Nairobi, Ruto said Kenya and the EU share a strong and steadily growing partnership anchored on trade, investment and development cooperation.
He said the Kenya-EU Economic Partnership Agreement (EPA), which came into force in July 2024, has opened a new chapter in bilateral trade relations by granting Kenyan products duty-free and quota-free access to the European market.
“Through constant consultations, we are exploring ways of maximising the opportunities under the EU-Kenya EPA to secure and expand access for Kenyan goods,” Ruto said.
Kenya’s goal, he said, is to broaden global markets for our farmers, entrepreneurs and industries.
The EPA is expected to significantly benefit key export sectors such as horticulture, tea, coffee and fresh produce, which have traditionally relied on the European market.
By guaranteeing predictable market access, the agreement provides certainty for exporters and investors while enhancing Kenya’s competitiveness.
Ruto emphasised that the government is focused on leveraging the deal to boost foreign exchange earnings, stimulate industrial growth and create jobs, particularly for young people.
He said expanding value addition and improving standards compliance will be critical to ensuring Kenyan products meet the EU’s stringent quality requirements.
The President said the government is working closely with partnersin agriculture, manufacturing and small and medium enterprises to build capacity and increase production for export.
He underscored the importance of aligning local industries with global value chains to maximise returns from international trade agreements.
The EU has remained one of Kenya’s key development partners, providing funding and technical support across various sectors.
The meeting at State House also reviewed ongoing cooperation programmes and explored new areas of collaboration aimed at strengthening economic resilience and inclusive growth.
Kenya’s exports to the EU have grown steadily over the years, making the bloc a critical destination for the country’s goods.
With the EPA now operational, officials expect increased trade volumes and deeper economic integration.
Ruto expressed optimism that the strengthened partnership will deliver tangible economic and social gains for Kenyans by expanding opportunity, raising incomes and supporting long-term development.
