{"id":101566,"date":"2023-08-28T19:44:35","date_gmt":"2023-08-28T19:44:35","guid":{"rendered":"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business"},"modified":"2023-08-28T20:20:48","modified_gmt":"2023-08-28T20:20:48","slug":"canon-battles-smartphones-to-remain-in-business","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business","title":{"rendered":"Canon battles smartphones to remain in business"},"content":{"rendered":"

Africa-Press – Kenya. <\/strong><\/span>Canon is betting on special occasions to maintain the market share for Digital Single-Lens Reflex camera (DSLR) cameras in Kenya, at a time that smartphones are increasingly taking over the photography market.<\/p>\n

The allure to flaunt out big cameras, which years ago were a status symbol to show off, has disappeared and consumers have now moved to mobile.<\/p>\n

This has seen the sales of the cameras record a drop in a majority of the markets and in a monumental shift, smartphones have taken center stage and are reshaping the landscape of the photography industry.<\/p>\n

As cutting-edge technology continues to evolve, these pocket-sized devices are rendering traditional digital cameras obsolete and democratising the art of photography.<\/p>\n

Canon however maintains that despite a drop in the sales of the DLSR cameras in Kenya, the market share is still significant.<\/p>\n

Canon Central and North Africa Managing Director Somesh Adukia, told the Star that the drop in the sales of DSLR cameras hasn\u2019t had a great impact on the firms\u2019 operations having grown 20 percent year on year.<\/p>\n

\u201cThe digital still camera business is coming down, and we are also witnessing an increase in the number of pictures taken by smartphones. On the DSLR we are still performing well we command over 80 percent market share in Kenya and EA in general,\u201d said Somesh Adukia., managing director of Canon Central and North Africa.<\/p>\n

The leading DSLR camera manufacturers, Canon and Nikon, have had to slow down the release of new DSLR cameras and instead, all of their energy is geared toward mirrorless cameras and lenses.<\/p>\n

The MD maintained that going forward, they are diversifying and trying to focus on different customer segments in Kenya, with a focus on tourists and people who are visiting tourism sites.<\/p>\n

While acknowledging the impact smartphones have had in the industry, he noted that at the moment, they don\u2019t consider smartphone as competition<\/p>\n

\u201cThe way the size of the smartphone is shrinking you cannot have high quality lenses this means the quality of the pictures is not the same. We are looking at special occasions that come once in a lifetime that you will require the best memories,\u201d added Adukia.<\/p>\n

Emerging communities are now increasingly shaping the market as Canon revealed that they will be targeting specialised segments like the Vloggers in new product releases.<\/p>\n

For More News And Analysis About Kenya<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Kenya. Canon is betting on special occasions to maintain the market share for Digital Single-Lens Reflex camera (DSLR) cameras in Kenya, at a time that smartphones are increasingly taking over the photography market. The allure to flaunt out big cameras, which years ago were a status symbol to show off, has disappeared and […]<\/p>\n","protected":false},"author":84,"featured_media":101565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5],"tags":[6857,7003,544],"class_list":["post-101566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","tag-africa-press","tag-africa-press-kenya","tag-kenya"],"yoast_head":"\nCanon battles smartphones to remain in business - kenya<\/title>\n<meta name=\"description\" content=\"Canon is betting on special occasions to maintain the market share for Digital Single-Lens Reflex camera (DSLR) cameras ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Canon battles smartphones to remain in business\" \/>\n<meta property=\"og:description\" content=\"Canon is betting on special occasions to maintain the market share for Digital Single-Lens Reflex camera (DSLR) cameras ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business\" \/>\n<meta property=\"og:site_name\" content=\"kenya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-28T19:44:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-28T20:20:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2023\/08\/sm_1693237711.359275.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Canon battles smartphones to remain in business\",\"datePublished\":\"2023-08-28T19:44:35+00:00\",\"dateModified\":\"2023-08-28T20:20:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business\"},\"wordCount\":405,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2023\/08\/sm_1693237711.359275.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Kenya\",\"Kenya\"],\"articleSection\":[\"all news\",\"economy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business\",\"url\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business\",\"name\":\"Canon battles smartphones to remain in business - kenya\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2023\/08\/sm_1693237711.359275.jpg\",\"datePublished\":\"2023-08-28T19:44:35+00:00\",\"dateModified\":\"2023-08-28T20:20:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"description\":\"Canon is betting on special occasions to maintain the market share for Digital Single-Lens Reflex camera (DSLR) cameras ...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business#primaryimage\",\"url\":\"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2023\/08\/sm_1693237711.359275.jpg\",\"contentUrl\":\"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2023\/08\/sm_1693237711.359275.jpg\",\"width\":1000,\"height\":560,\"caption\":\"Canon battles smartphones to remain in business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.africa-press.net\/kenya\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Canon battles smartphones to remain in business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/#website\",\"url\":\"https:\/\/www.africa-press.net\/kenya\/\",\"name\":\"kenya\",\"description\":\"Just another Africa News Agency Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.africa-press.net\/kenya\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\",\"name\":\"cfeditoren\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"caption\":\"cfeditoren\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Canon battles smartphones to remain in business - kenya","description":"Canon is betting on special occasions to maintain the market share for Digital Single-Lens Reflex camera (DSLR) cameras ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business","og_locale":"en_US","og_type":"article","og_title":"Canon battles smartphones to remain in business","og_description":"Canon is betting on special occasions to maintain the market share for Digital Single-Lens Reflex camera (DSLR) cameras ...","og_url":"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business","og_site_name":"kenya","article_publisher":"https:\/\/www.facebook.com\/AfricaPressTunisiaa","article_published_time":"2023-08-28T19:44:35+00:00","article_modified_time":"2023-08-28T20:20:48+00:00","og_image":[{"width":1000,"height":560,"url":"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2023\/08\/sm_1693237711.359275.jpg","type":"image\/jpeg"}],"author":"cfeditoren","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cfeditoren","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business#article","isPartOf":{"@id":"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business"},"author":{"name":"cfeditoren","@id":"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"headline":"Canon battles smartphones to remain in business","datePublished":"2023-08-28T19:44:35+00:00","dateModified":"2023-08-28T20:20:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business"},"wordCount":405,"commentCount":0,"image":{"@id":"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2023\/08\/sm_1693237711.359275.jpg","keywords":["Africa Press","Africa Press-Kenya","Kenya"],"articleSection":["all news","economy"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business","url":"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business","name":"Canon battles smartphones to remain in business - kenya","isPartOf":{"@id":"https:\/\/www.africa-press.net\/kenya\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business#primaryimage"},"image":{"@id":"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2023\/08\/sm_1693237711.359275.jpg","datePublished":"2023-08-28T19:44:35+00:00","dateModified":"2023-08-28T20:20:48+00:00","author":{"@id":"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"description":"Canon is betting on special occasions to maintain the market share for Digital Single-Lens Reflex camera (DSLR) cameras ...","breadcrumb":{"@id":"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business#primaryimage","url":"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2023\/08\/sm_1693237711.359275.jpg","contentUrl":"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2023\/08\/sm_1693237711.359275.jpg","width":1000,"height":560,"caption":"Canon battles smartphones to remain in business"},{"@type":"BreadcrumbList","@id":"https:\/\/www.africa-press.net\/kenya\/all-news\/canon-battles-smartphones-to-remain-in-business#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.africa-press.net\/kenya\/"},{"@type":"ListItem","position":2,"name":"Canon battles smartphones to remain in business"}]},{"@type":"WebSite","@id":"https:\/\/www.africa-press.net\/kenya\/#website","url":"https:\/\/www.africa-press.net\/kenya\/","name":"kenya","description":"Just another Africa News Agency Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.africa-press.net\/kenya\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb","name":"cfeditoren","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","caption":"cfeditoren"}}]}},"_links":{"self":[{"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/posts\/101566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/comments?post=101566"}],"version-history":[{"count":0,"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/posts\/101566\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/media\/101565"}],"wp:attachment":[{"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/media?parent=101566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/categories?post=101566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/tags?post=101566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}