{"id":102706,"date":"2023-09-14T19:00:39","date_gmt":"2023-09-14T19:00:39","guid":{"rendered":"https:\/\/www.africa-press.net\/kenya\/all-news\/firm-unveils-plan-to-help-youths-tap-into-influencer-billions"},"modified":"2023-09-14T19:59:30","modified_gmt":"2023-09-14T19:59:30","slug":"firm-unveils-plan-to-help-youths-tap-into-influencer-billions","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/kenya\/all-news\/firm-unveils-plan-to-help-youths-tap-into-influencer-billions","title":{"rendered":"Firm unveils plan to help youths tap into influencer billions"},"content":{"rendered":"

Africa-Press – Kenya. <\/strong><\/span>Skills to Grow Africa is looking to tap onto the growing influencer market in the country to nurture upcoming generation looking to venture into the niche<\/p>\n

The career development firm, says that through the \u201cThe Everyone Influences Incubation Programme,\u201d young people gain knowledge and experience on how to tap into the billions of funds allocated annually for influencers around the globe.<\/p>\n

According to The Influencer Marketing Benchmark Report 2023 by Influencer Marketing Hub this model of marketing is expected to grow to $21.1 Billion in 2023 from the $16.4 billion recorded in 2022.<\/p>\n

\u201cI know that everyone has influence and this gift of influence that we have been given freely, which can help us earn,\u201d said Skills to Grow Africa managing director Eunice Victoria.<\/p>\n

The program is targeting to train 8,000 influencers by 2028 and sign up 1,000 influencers by the same period.<\/p>\n

\u201cI have seen what our content creators do online and think it is great. Kenya has a lot of talent. I feel that we can amplify this more such that we are tapping into our God-given gifts. I am not speaking about \u201cclout \u201cand deceit type of content, everyone can influence without deceiving others.\u2019 She added.<\/p>\n

Influencer marketing in Kenya has gained popularity in recent years as brands increasingly collaborate with popular social media influencers to promote their products and services.<\/p>\n

These influencers, with their large and engaged followings, have the ability to sway consumer behavior and influence purchasing decisions.<\/p>\n

From beauty and fashion to food and travel, influencers in Kenya cover a wide range of niches.<\/p>\n

By leveraging the trust and credibility these influencers have built with their audience, brands can effectively reach their target market and increase brand awareness.<\/p>\n

Kenya’s influencer marketing industry continues to thrive, offering exciting opportunities for both influencers and brands alike.<\/p>\n

The online live interactive programme will includes lectures and clinics, to help young people elevate their profiles as influencers and earn.<\/p>\n

For More News And Analysis About Kenya<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Kenya. Skills to Grow Africa is looking to tap onto the growing influencer market in the country to nurture upcoming generation looking to venture into the niche The career development firm, says that through the \u201cThe Everyone Influences Incubation Programme,\u201d young people gain knowledge and experience on how to tap into the billions […]<\/p>\n","protected":false},"author":84,"featured_media":102705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5],"tags":[6857,7003,544],"class_list":["post-102706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","tag-africa-press","tag-africa-press-kenya","tag-kenya"],"yoast_head":"\nFirm unveils plan to help youths tap into influencer billions - kenya<\/title>\n<meta name=\"description\" content=\"Skills to Grow Africa is looking to tap onto the growing influencer market in the country to nurture upcoming generation ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/kenya\/all-news\/firm-unveils-plan-to-help-youths-tap-into-influencer-billions\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Firm unveils plan to help youths tap into influencer billions\" \/>\n<meta property=\"og:description\" content=\"Skills to Grow Africa is looking to tap onto the growing influencer market in the country to nurture upcoming generation ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/kenya\/all-news\/firm-unveils-plan-to-help-youths-tap-into-influencer-billions\" \/>\n<meta property=\"og:site_name\" content=\"kenya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-14T19:00:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-14T19:59:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2023\/09\/sm_1694705239.798535.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/firm-unveils-plan-to-help-youths-tap-into-influencer-billions#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/firm-unveils-plan-to-help-youths-tap-into-influencer-billions\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Firm unveils plan to help youths tap into influencer billions\",\"datePublished\":\"2023-09-14T19:00:39+00:00\",\"dateModified\":\"2023-09-14T19:59:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/firm-unveils-plan-to-help-youths-tap-into-influencer-billions\"},\"wordCount\":336,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/firm-unveils-plan-to-help-youths-tap-into-influencer-billions#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2023\/09\/sm_1694705239.798535.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Kenya\",\"Kenya\"],\"articleSection\":[\"all news\",\"economy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/kenya\/all-news\/firm-unveils-plan-to-help-youths-tap-into-influencer-billions#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/firm-unveils-plan-to-help-youths-tap-into-influencer-billions\",\"url\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/firm-unveils-plan-to-help-youths-tap-into-influencer-billions\",\"name\":\"Firm unveils plan to help youths tap into influencer billions - 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