{"id":105593,"date":"2023-10-26T18:08:50","date_gmt":"2023-10-26T18:08:50","guid":{"rendered":"https:\/\/www.africa-press.net\/kenya\/all-news\/ktb-eyeing-nightlife-tourism-in-key-cities-to-boost-sector"},"modified":"2023-10-26T19:07:57","modified_gmt":"2023-10-26T19:07:57","slug":"ktb-eyeing-nightlife-tourism-in-key-cities-to-boost-sector","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/kenya\/all-news\/ktb-eyeing-nightlife-tourism-in-key-cities-to-boost-sector","title":{"rendered":"KTB eyeing nightlife tourism in key cities to boost sector"},"content":{"rendered":"

Africa-Press – Kenya. <\/strong><\/span>Kenya Tourism Board is eyeing nightlife tourism to supplement Meetings, Incentives, Conferences and Exhibitions tourism in the country.<\/p>\n

KTB says it is increasing the focus on service tourism as the traditional Safari and beach tourism are increasingly losing allure.<\/p>\n

According to the acting KTB acting CEO John Chirchir, the recent international conferences that Kenya hosted a couple of months ago have exposed the need for nightlife experiences in the country.<\/p>\n

\u201cNightlife in this country has been underutilised yet its potential is so big. During the climate summit, guests were seated the whole day and then in the evening they had nowhere to go to,\u201d said Chirchir<\/p>\n

The tourism marketing agency has lately been marketing the country as a meeting, incentives, conferences and exhibitions (Mice) hub, in a bid to revitalise tourism.<\/p>\n

Chirchir said that the Mice business has had a direct impact on boosting tourism numbers but will need to be supported with nightlife facilities.<\/p>\n

He added that there is a big opportunity in the nightlife tourism that KTB is willing to support investors who \u2018come up and pick that challenge\u2019<\/p>\n

\u201cWe had over 2,000 delegates in Nairobi during the climate change forum, if you look at that influx over a period of one week those people needed to eat out and experience night spots. This is why we need to see what kind of nightlife gems we can unveil within Nairobi, Mombasa, Eldoret and Kisumu,\u201d added Chichir.<\/p>\n

Nightlife tourism in Africa has been growing in popularity in recent years, with many African cities offering vibrant and diverse nightlife experiences for both locals and tourists.<\/p>\n

While cities like Lagos and Johannesburg are well-known for their nightlife scenes, emerging destinations like Dakar (Senegal), Addis Ababa (Ethiopia), and Maputo (Mozambique) are also gaining recognition for their growing nightlife offerings.<\/p>\n

According to KTB it is still too early to market the country as a nightlife destination until proper structures are put in place.<\/p>\n

The agency will take an analysis of the investments that want to be roped into the nightlife businesses and standardise them.<\/p>\n

\u201cAnd we will audit them so that they just don’t come as flushes in the pan but to enable us market them as one. Until we have good packaging we still can’t market the nightlife in Kenya,\u201d he said.<\/p>\n

He added that the focus will now shift to marketing new products like culture, heritage adventure and new horizons like horticulture tea and coffee.<\/p>\n

Chirchir pointed out that with these new markets tourism numbers are expected to hit two million by the close of 2023.<\/p>\n

In the first eight months of year tourism numbers grew 40 percent compare to last year numbers.<\/p>\n

From January to August KTB says the country has recorded 1.3 million tourists compared to 2022 when the number stood at 925,000 for a similar period.<\/p>\n

\u201cWe can’t surpass our tourism numbers by relying on the traditional tourism model. What we are saying now is that we are much more than just the wildlife and the beaches,\u201d he added.<\/p>\n

For More News And Analysis About Kenya<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Kenya. Kenya Tourism Board is eyeing nightlife tourism to supplement Meetings, Incentives, Conferences and Exhibitions tourism in the country. KTB says it is increasing the focus on service tourism as the traditional Safari and beach tourism are increasingly losing allure. According to the acting KTB acting CEO John Chirchir, the recent international conferences […]<\/p>\n","protected":false},"author":84,"featured_media":105592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5],"tags":[6857,7003,544],"class_list":["post-105593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","tag-africa-press","tag-africa-press-kenya","tag-kenya"],"yoast_head":"\nKTB eyeing nightlife tourism in key cities to boost sector - kenya<\/title>\n<meta name=\"description\" content=\"Kenya Tourism Board is eyeing nightlife tourism to supplement Meetings, Incentives, Conferences and Exhibitions tourism ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/kenya\/all-news\/ktb-eyeing-nightlife-tourism-in-key-cities-to-boost-sector\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KTB eyeing nightlife tourism in key cities to boost sector\" \/>\n<meta property=\"og:description\" content=\"Kenya Tourism Board is eyeing nightlife tourism to supplement Meetings, Incentives, Conferences and Exhibitions tourism ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/kenya\/all-news\/ktb-eyeing-nightlife-tourism-in-key-cities-to-boost-sector\" \/>\n<meta property=\"og:site_name\" content=\"kenya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-26T18:08:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-26T19:07:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2023\/10\/sm_1698334546.928675.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/ktb-eyeing-nightlife-tourism-in-key-cities-to-boost-sector#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/ktb-eyeing-nightlife-tourism-in-key-cities-to-boost-sector\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"KTB eyeing nightlife tourism in key cities to boost sector\",\"datePublished\":\"2023-10-26T18:08:50+00:00\",\"dateModified\":\"2023-10-26T19:07:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/ktb-eyeing-nightlife-tourism-in-key-cities-to-boost-sector\"},\"wordCount\":520,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/ktb-eyeing-nightlife-tourism-in-key-cities-to-boost-sector#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2023\/10\/sm_1698334546.928675.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Kenya\",\"Kenya\"],\"articleSection\":[\"all news\",\"economy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/kenya\/all-news\/ktb-eyeing-nightlife-tourism-in-key-cities-to-boost-sector#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/ktb-eyeing-nightlife-tourism-in-key-cities-to-boost-sector\",\"url\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/ktb-eyeing-nightlife-tourism-in-key-cities-to-boost-sector\",\"name\":\"KTB eyeing nightlife tourism in key cities to boost sector - 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