{"id":114146,"date":"2024-03-04T19:07:10","date_gmt":"2024-03-04T19:07:10","guid":{"rendered":"https:\/\/www.africa-press.net\/kenya\/all-news\/digital-marketers-urged-to-leverage-ai-to-grow-business"},"modified":"2024-03-04T19:46:23","modified_gmt":"2024-03-04T19:46:23","slug":"digital-marketers-urged-to-leverage-ai-to-grow-business","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/kenya\/all-news\/digital-marketers-urged-to-leverage-ai-to-grow-business","title":{"rendered":"Digital marketers urged to leverage AI to grow business"},"content":{"rendered":"

Africa-Press – Kenya. <\/strong><\/span>Businesses in Kenya and across Africa could see a significant rise in revenue and sales by leveraging artificial intelligence according to Google.<\/p>\n

The Google vice president of global measurement & audience solutions, Karen Stocks, says that against the backdrop of a rapidly changing digital ecosystem, marketers in Africa and around the world are facing unique challenges and opportunities.<\/p>\n

Speaking during a digital marketing roundtable briefing, Stocks said the industry is currently at a critical point, characterized by increased privacy concerns, regulatory changes, and the rapid incorporation of artificial intelligence (AI).<\/p>\n

\u201cAs the digital ecosystem rapidly evolves, marketers across Africa and globally face an unprecedented confluence of challenges and opportunities. The industry is undergoing radical changes, prompted by a global re-evaluation of privacy norms and an aggressive push towards digital sovereignty,\u201d said Stocks.<\/p>\n

In Africa, these shifts are further complicated by varied regulatory landscapes and a rapidly growing digital consumer base, eager for personalised yet privacy-conscious interactions.<\/p>\n

The continent’s marketers are confronting a dual dilemma, how to leverage the vast potential of digital engagement in a landscape where traditional data collection mechanisms are being dismantled and privacy regulations are becoming more stringent.<\/p>\n

\u201cThe advent of privacy-centric regulations globally, and their impending adoption in various African countries, coupled with significant platform shifts like Chrome’s deprecation of third-party cookies, are not just hurdles but transformative forces,\u201d<\/p>\n

These changes compel a reimagining of digital marketing strategies, with a heavy emphasis on ethical data practices and the integration of advanced technologies.<\/p>\n

Future Outlook<\/p>\n

Google says that looking ahead, the future of digital marketing hinges on an astute combination of AI-driven insights and robust privacy frameworks.<\/p>\n

This new horizon demands marketers to pivot towards strategies that respect consumer privacy while harnessing the power of AI to deliver personalised, impactful advertising experiences.<\/p>\n

The implementation of privacy-preserving technologies, such as Google’s Privacy Sandbox, becomes crucial in this context, offering a blueprint for achieving targeted advertising without compromising on user trust.<\/p>\n

For African marketers, the path forward is both challenging and exhilarating.<\/p>\n

The continent’s diverse, mobile-first consumer base presents unique opportunities for AI to revolutionise how brands engage with audiences.<\/p>\n

\u201cMoreover, the shift towards first-party data strategies, underscored by the impending global privacy regulations, offers African businesses a chance to build deeper, more meaningful relationships with their customers,\u201d added Google vice president for Global Ads Dan Taylor.<\/p>\n

For More News And Analysis About Kenya<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Kenya. Businesses in Kenya and across Africa could see a significant rise in revenue and sales by leveraging artificial intelligence according to Google. The Google vice president of global measurement & audience solutions, Karen Stocks, says that against the backdrop of a rapidly changing digital ecosystem, marketers in Africa and around the world […]<\/p>\n","protected":false},"author":84,"featured_media":114145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5],"tags":[6857,7003,544],"class_list":["post-114146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","tag-africa-press","tag-africa-press-kenya","tag-kenya"],"yoast_head":"\nDigital marketers urged to leverage AI to grow business - kenya<\/title>\n<meta name=\"description\" content=\"Businesses in Kenya and across Africa could see a significant rise in revenue and sales by leveraging artificial intelli ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/kenya\/all-news\/digital-marketers-urged-to-leverage-ai-to-grow-business\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital marketers urged to leverage AI to grow business\" \/>\n<meta property=\"og:description\" content=\"Businesses in Kenya and across Africa could see a significant rise in revenue and sales by leveraging artificial intelli ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/kenya\/all-news\/digital-marketers-urged-to-leverage-ai-to-grow-business\" \/>\n<meta property=\"og:site_name\" content=\"kenya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-04T19:07:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-04T19:46:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2024\/03\/sm_1709568690.471564.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/digital-marketers-urged-to-leverage-ai-to-grow-business#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/digital-marketers-urged-to-leverage-ai-to-grow-business\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Digital marketers urged to leverage AI to grow business\",\"datePublished\":\"2024-03-04T19:07:10+00:00\",\"dateModified\":\"2024-03-04T19:46:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/digital-marketers-urged-to-leverage-ai-to-grow-business\"},\"wordCount\":413,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/digital-marketers-urged-to-leverage-ai-to-grow-business#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2024\/03\/sm_1709568690.471564.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Kenya\",\"Kenya\"],\"articleSection\":[\"all news\",\"economy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/kenya\/all-news\/digital-marketers-urged-to-leverage-ai-to-grow-business#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/digital-marketers-urged-to-leverage-ai-to-grow-business\",\"url\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/digital-marketers-urged-to-leverage-ai-to-grow-business\",\"name\":\"Digital marketers urged to leverage AI to grow business - 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