{"id":16505,"date":"2020-10-25T20:36:28","date_gmt":"2020-10-25T20:36:28","guid":{"rendered":"https:\/\/www.africa-press.com\/kenya\/?p=16505"},"modified":"2020-10-25T20:36:28","modified_gmt":"2020-10-25T20:36:28","slug":"kenyas-export-trade-goes-digital","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital","title":{"rendered":"Kenya\u2019s export trade goes digital"},"content":{"rendered":"

Author:\u00a0MOSES OMUSOLO\u00a0<\/strong>
\nAfricaPress-Kenya:<\/strong> Kenya has broken ground in online export promotion after it secured more than Sh200 million worth of orders in its first virtual trade fair recently held in Italy.<\/p>\n

Championed by the Kenya Export Promotion and Branding Agency (KEPROBA), it is expected that virtual trading will become a lucrative avenue for the country\u2019s fledgling exports sector.<\/p>\n

\u201cKenyan exporters clinched sales leads amounting to over $2,178,000 (Sh235,224,0000) in the recent Virtual Macfrut Digital 2020 Trade Fair that took place in Rimini, Italy. This amount was from over 36 buyers,\u201d said KEPROBA in a statement.<\/p>\n

The agency said the event held in collaboration with the International Trade Centre (ITC) through the She Trades project featured some 10 Kenyan women exporters in fruits and vegetables.<\/p>\n

The fair was postponed in May 2020 due to the outbreak of Covid-19.<\/p>\n

\u201cThe 10 women exporters who exhibited in the 3-day virtual exhibition were hosted at the Kenya Export Promotion and Branding Agency offices. With support with technology, they were able to interact with global stakeholders including exporters, importers, technicians, experts and investors in value addition, showcasing current emerging business opportunities in the fruit and vegetable sectors,\u201d said KEPROBA.<\/p>\n

Commenting on the development, KEPROBA Chief Executive Wilfred Marube said the success of the fair was unprecedented.<\/p>\n

\u201cWe are happy that even Covid-19 did not stop our Kenyan exporters from interacting with the world on the streets of Rimini and make sales. We will continue following up the exhibitors and update the confirmed orders and delivery for the next 12 months,\u201d he said.<\/p>\n

Dr Marube further said the agency will invest in strengthening its technological infrastructure to facilitate virtual trading.<\/p>\n

\u201cGoing forward, we are creating an exporters\u2019 portal for online engagement, meetings and exhibitions. This one will be a game changer in promoting our exports since it will ensure that we are not limited by physical distance, space or even funds to contribute to the growth of exports. It will provide limitless and borderless opportunities,\u201d he said.<\/p>\n

The news comes as data shows Kenya\u2019s trade with European Union has been stable over years.<\/p>\n

In 2019, Kenya\u2019s merchandised exports to Europe were worth Sh152.3 billion ($1.4 billion) making it the third-largest destination after Africa and Asia.<\/p>\n

Kenya\u2019s leading exports to the European Union include avocados, passion fruits, pineapples, french peas, mangoes, and bananas.<\/p>\n","protected":false},"excerpt":{"rendered":"

Author:\u00a0MOSES OMUSOLO\u00a0 AfricaPress-Kenya: Kenya has broken ground in online export promotion after it secured more than Sh200 million worth of orders in its first virtual trade fair recently held in Italy. Championed by the Kenya Export Promotion and Branding Agency (KEPROBA), it is expected that virtual trading will become a lucrative avenue for the country\u2019s […]<\/p>\n","protected":false},"author":84,"featured_media":16497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,8],"tags":[865,6234],"class_list":["post-16505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-homepage-english","tag-exports","tag-kenya-export-promotion-and-branding-agency"],"yoast_head":"\nKenya\u2019s export trade goes digital - kenya<\/title>\n<meta name=\"description\" content=\"Kenya has broken ground in online export promotion after it secured more than Sh200 million worth of orders in its first virtual trade fair\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kenya\u2019s export trade goes digital\" \/>\n<meta property=\"og:description\" content=\"Kenya has broken ground in online export promotion after it secured more than Sh200 million worth of orders in its first virtual trade fair\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital\" \/>\n<meta property=\"og:site_name\" content=\"kenya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-25T20:36:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2020\/10\/kenyas_export_trade5f9485c5e1887.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"610\" \/>\n\t<meta property=\"og:image:height\" content=\"422\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Kenya\u2019s export trade goes digital\",\"datePublished\":\"2020-10-25T20:36:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital\"},\"wordCount\":388,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2020\/10\/kenyas_export_trade5f9485c5e1887.jpg\",\"keywords\":[\"Exports\",\"Kenya Export Promotion and Branding Agency\"],\"articleSection\":[\"all news\",\"economy\",\"homepage-english\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital\",\"url\":\"https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital\",\"name\":\"Kenya\u2019s export trade goes digital - kenya\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2020\/10\/kenyas_export_trade5f9485c5e1887.jpg\",\"datePublished\":\"2020-10-25T20:36:28+00:00\",\"author\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"description\":\"Kenya has broken ground in online export promotion after it secured more than Sh200 million worth of orders in its first virtual trade fair\",\"breadcrumb\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital#primaryimage\",\"url\":\"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2020\/10\/kenyas_export_trade5f9485c5e1887.jpg\",\"contentUrl\":\"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2020\/10\/kenyas_export_trade5f9485c5e1887.jpg\",\"width\":610,\"height\":422},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.africa-press.net\/kenya\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kenya\u2019s export trade goes digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/#website\",\"url\":\"https:\/\/www.africa-press.net\/kenya\/\",\"name\":\"kenya\",\"description\":\"Just another Africa News Agency Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.africa-press.net\/kenya\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\",\"name\":\"cfeditoren\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"caption\":\"cfeditoren\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Kenya\u2019s export trade goes digital - kenya","description":"Kenya has broken ground in online export promotion after it secured more than Sh200 million worth of orders in its first virtual trade fair","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital","og_locale":"en_US","og_type":"article","og_title":"Kenya\u2019s export trade goes digital","og_description":"Kenya has broken ground in online export promotion after it secured more than Sh200 million worth of orders in its first virtual trade fair","og_url":"https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital","og_site_name":"kenya","article_publisher":"https:\/\/www.facebook.com\/AfricaPressTunisiaa","article_published_time":"2020-10-25T20:36:28+00:00","og_image":[{"width":610,"height":422,"url":"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2020\/10\/kenyas_export_trade5f9485c5e1887.jpg","type":"image\/jpeg"}],"author":"cfeditoren","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cfeditoren","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital#article","isPartOf":{"@id":"https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital"},"author":{"name":"cfeditoren","@id":"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"headline":"Kenya\u2019s export trade goes digital","datePublished":"2020-10-25T20:36:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital"},"wordCount":388,"commentCount":0,"image":{"@id":"https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2020\/10\/kenyas_export_trade5f9485c5e1887.jpg","keywords":["Exports","Kenya Export Promotion and Branding Agency"],"articleSection":["all news","economy","homepage-english"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital","url":"https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital","name":"Kenya\u2019s export trade goes digital - kenya","isPartOf":{"@id":"https:\/\/www.africa-press.net\/kenya\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital#primaryimage"},"image":{"@id":"https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2020\/10\/kenyas_export_trade5f9485c5e1887.jpg","datePublished":"2020-10-25T20:36:28+00:00","author":{"@id":"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"description":"Kenya has broken ground in online export promotion after it secured more than Sh200 million worth of orders in its first virtual trade fair","breadcrumb":{"@id":"https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital#primaryimage","url":"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2020\/10\/kenyas_export_trade5f9485c5e1887.jpg","contentUrl":"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2020\/10\/kenyas_export_trade5f9485c5e1887.jpg","width":610,"height":422},{"@type":"BreadcrumbList","@id":"https:\/\/www.africa-press.net\/kenya\/economy\/kenyas-export-trade-goes-digital#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.africa-press.net\/kenya\/"},{"@type":"ListItem","position":2,"name":"Kenya\u2019s export trade goes digital"}]},{"@type":"WebSite","@id":"https:\/\/www.africa-press.net\/kenya\/#website","url":"https:\/\/www.africa-press.net\/kenya\/","name":"kenya","description":"Just another Africa News Agency Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.africa-press.net\/kenya\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb","name":"cfeditoren","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","caption":"cfeditoren"}}]}},"_links":{"self":[{"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/posts\/16505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/comments?post=16505"}],"version-history":[{"count":0,"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/posts\/16505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/media\/16497"}],"wp:attachment":[{"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/media?parent=16505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/categories?post=16505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/tags?post=16505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}