{"id":25729,"date":"2021-04-11T16:20:52","date_gmt":"2021-04-11T16:20:52","guid":{"rendered":"https:\/\/www.africa-press.net\/kenya\/?p=25729"},"modified":"2021-04-11T16:20:52","modified_gmt":"2021-04-11T16:20:52","slug":"eac-eyes-deals-at-upcoming-germany-trade-fair","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/kenya\/economy\/eac-eyes-deals-at-upcoming-germany-trade-fair","title":{"rendered":"EAC eyes deals at upcoming Germany trade fair"},"content":{"rendered":"

AfricaPress-Kenya:<\/strong> East Africa’s business community is angling itself for major trade and investment deals during this year’s Germany Hannover trade fair, which kicks off next week Monday.<\/p>\n

Also known as ‘Hannover Messe’, the week-long event is one of\u00a0the world’s largest trade fairs for promoting industrial technologies, usually held annually in Hannover City, Germany.<\/p>\n

Traditionally, it attracts\u00a0about 6,500 exhibitors and 250,000 visitors.<\/p>\n

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This year, the fair will sustain\u00a0its innovative\u00a0knack\u00a0as a hybrid knowledge and networking platform, allowing East Africans to participate virtually.<\/p>\n

On Friday, the East African Business Council (EABC) in partnership with GIZ- Business Scouts for Development Program, funded by the German Ministry for economic cooperation, BMZ\u00a0held a virtual forum\u00a0to explore challenges and risks inhibiting industrial transformation in the region.<\/p>\n

They\u00a0shared insights on opportunities that the bloc can benefit from by participating in the fair and its huge conference program.<\/p>\n

Speaking during the event, EABC CEO\u00a0and\u00a0EAC Secretary General Peter Mathuki\u00a0called for digitalization in the region and exploration of partnerships to diversify the manufacturing base.<\/p>\n

\u201cIndustries in East Africa have been able to repurpose and transform amid the pandemic. Strategic partnerships between Europe and East Africa should build the capacity of industries to tap into the opportunities of the EAC Common Market and African Continental Free Trade Area of 1.3 billion consumers,\u201d Mathuki said.<\/p>\n

Foreseen opportunities of the Hannover Fair include exploration of latest developments and know-how within the industrial sector, exploration of international market potentials and strengthened market linkages with international markets.<\/p>\n

It also provides an opportunity for\u00a0adoption and exploration of digital techniques of conducting networking events and positioning business brands, exchange of business and production ideas among manufactures in the region and beyond, partnership and collaboration for manufactures in similar production lines.<\/p>\n

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Mathuki\u00a0has\u00a0noted that the manufacturing sector in the region is promising and appropriate regional policies and strategies have been set up,\u00a0which will help\u00a0increase\u00a0intra-regional manufacturing exports from the current\u00a0five\u00a0per cent to about 25 per cent by 2032.<\/p>\n

Manufacturing remains key in driving the region’s economies.<\/p>\n

The\u00a0African Development Bank projects that the\u00a0EAC\u00a0region is set to recover to 3.7 per cent in the baseline scenario and 2.8 per cent in the worst-case scenario, under the assumption that Covid-19 would be contained in the short-to-medium term (AfDB East Africa Economic Outlook, 2020).<\/p>\n

The five-day 2021 Hannover Messe Digital Edition is themed “Industrial Transformation” and promises to offer exhibitors an opportunity to fully exploit the market potential of their products and strengthen business linkages with international markets.<\/p>\n","protected":false},"excerpt":{"rendered":"

AfricaPress-Kenya: East Africa’s business community is angling itself for major trade and investment deals during this year’s Germany Hannover trade fair, which kicks off next week Monday. Also known as ‘Hannover Messe’, the week-long event is one of\u00a0the world’s largest trade fairs for promoting industrial technologies, usually held annually in Hannover City, Germany. Traditionally, it […]<\/p>\n","protected":false},"author":84,"featured_media":25731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,8],"tags":[5003,1608,8162],"class_list":["post-25729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-homepage-english","tag-eabc","tag-eac","tag-hannover-trade"],"yoast_head":"\nEAC eyes deals at upcoming Germany trade fair - kenya<\/title>\n<meta name=\"description\" content=\"East Africa's business community is angling itself for major trade and investment deals during this year's Germany Hannover trade fair,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/kenya\/economy\/eac-eyes-deals-at-upcoming-germany-trade-fair\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EAC eyes deals at upcoming Germany trade fair\" \/>\n<meta property=\"og:description\" content=\"East Africa's business community is angling itself for major trade and investment deals during this year's Germany Hannover trade fair,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/kenya\/economy\/eac-eyes-deals-at-upcoming-germany-trade-fair\" \/>\n<meta property=\"og:site_name\" content=\"kenya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-11T16:20:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2021\/04\/unnamed-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/economy\/eac-eyes-deals-at-upcoming-germany-trade-fair#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/economy\/eac-eyes-deals-at-upcoming-germany-trade-fair\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"EAC eyes deals at upcoming Germany trade fair\",\"datePublished\":\"2021-04-11T16:20:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/economy\/eac-eyes-deals-at-upcoming-germany-trade-fair\"},\"wordCount\":428,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/economy\/eac-eyes-deals-at-upcoming-germany-trade-fair#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2021\/04\/unnamed-3.jpg\",\"keywords\":[\"EABC\",\"EAC\",\"Hannover trade\"],\"articleSection\":[\"all news\",\"economy\",\"homepage-english\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/kenya\/economy\/eac-eyes-deals-at-upcoming-germany-trade-fair#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/economy\/eac-eyes-deals-at-upcoming-germany-trade-fair\",\"url\":\"https:\/\/www.africa-press.net\/kenya\/economy\/eac-eyes-deals-at-upcoming-germany-trade-fair\",\"name\":\"EAC eyes deals at upcoming Germany trade fair - 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