{"id":44840,"date":"2022-01-21T16:27:20","date_gmt":"2022-01-21T16:27:20","guid":{"rendered":"https:\/\/www.africa-press.net\/kenya\/?p=44840"},"modified":"2022-01-21T13:49:29","modified_gmt":"2022-01-21T13:49:29","slug":"bat-counts-on-rd-to-put-50m-customers-on-unburned-products","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products","title":{"rendered":"BAT counts on R&D to put 50m customers on unburned products"},"content":{"rendered":"

Africa-Press – Kenya. <\/strong><\/span>Global Cigarette maker, British American Tobacco (BAT) has edged up its plans to have 50 million consumers of its non-Combustible products by 2030 by setting up a virtual research and development centre.<\/p>\n

The firm, which also trades at the Nairobi Securities Exchange (NSE) says its global R&D hub in Southampton, UK allows people to explore its cutting-edge science and innovation.<\/p>\n

In a statement, Scientific Research director at BAT David O\u2019Reilly said the experience builds on the firm\u2019s open and transparent approach to the science underpinning its reduced-risk product portfolio and beyond nicotine activities.<\/p>\n

The company regularly welcomes visitors in-person to its global R&D hub, with more than 3,500 people viewing the facilities first-hand since 2011.<\/p>\n

However, with travel significantly reduced, the virtual experience allows a person from across the globe to access and understand BAT\u2019s scientific research, Tobacco Harm Reduction (THR) activities, and gain perspectives and insights from experts.<\/p>\n

“Our focus on science and research has enabled us to make significant progress in developing and evolving our new category products, which are rigorously tested and scientifically substantiated as reduced-risk alternatives to cigarettes,\u2019\u2019 O\u2019Reilly said.<\/p>\n

The R&D is based around consumer preferences, as well as applying evolving science and innovation to products.<\/p>\n

“This allows us to offer a range of enjoyable, reduced-risk alternatives to cigarettes while ensuring we maintain very high safety and quality standards,\u2019\u2019 he added.<\/p>\n

With 360-degree lab tours, animations, videos, scientist profiles, podcasts, and more, the R&D Virtual Visitor Experience is the one-stop hub for those looking to find out about BAT\u2019s science.<\/p>\n

The firm is on a mission to reduce the health impact of its business.<\/p>\n

It invests almost \u00a3350 million a year to find innovative ways to reduce its effects on public health and aims to have 50 million consumers of its non-Combustible products by 2030.<\/p>\n

For More News And Analysis About Kenya<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Kenya. Global Cigarette maker, British American Tobacco (BAT) has edged up its plans to have 50 million consumers of its non-Combustible products by 2030 by setting up a virtual research and development centre. The firm, which also trades at the Nairobi Securities Exchange (NSE) says its global R&D hub in Southampton, UK allows […]<\/p>\n","protected":false},"author":84,"featured_media":44839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,8,16],"tags":[6857,7003,544],"class_list":["post-44840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-homepage-english","category-twitter","tag-africa-press","tag-africa-press-kenya","tag-kenya"],"yoast_head":"\nBAT counts on R&D to put 50m customers on unburned products - kenya<\/title>\n<meta name=\"description\" content=\"Global Cigarette maker, British American Tobacco (BAT) has edged up its plans to have 50 million consumers of its non-Co ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BAT counts on R&D to put 50m customers on unburned products\" \/>\n<meta property=\"og:description\" content=\"Global Cigarette maker, British American Tobacco (BAT) has edged up its plans to have 50 million consumers of its non-Co ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products\" \/>\n<meta property=\"og:site_name\" content=\"kenya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-21T16:27:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2022\/01\/img-61eab9d37be81.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"625\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"BAT counts on R&D to put 50m customers on unburned products\",\"datePublished\":\"2022-01-21T16:27:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products\"},\"wordCount\":331,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2022\/01\/img-61eab9d37be81.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Kenya\",\"Kenya\"],\"articleSection\":[\"all news\",\"economy\",\"homepage-english\",\"twitter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products\",\"url\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products\",\"name\":\"BAT counts on R&D to put 50m customers on unburned products - kenya\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2022\/01\/img-61eab9d37be81.jpg\",\"datePublished\":\"2022-01-21T16:27:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"description\":\"Global Cigarette maker, British American Tobacco (BAT) has edged up its plans to have 50 million consumers of its non-Co ...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products#primaryimage\",\"url\":\"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2022\/01\/img-61eab9d37be81.jpg\",\"contentUrl\":\"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2022\/01\/img-61eab9d37be81.jpg\",\"width\":1000,\"height\":625,\"caption\":\"BAT counts on R&D to put 50m customers on unburned products\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.africa-press.net\/kenya\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BAT counts on R&D to put 50m customers on unburned products\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/#website\",\"url\":\"https:\/\/www.africa-press.net\/kenya\/\",\"name\":\"kenya\",\"description\":\"Just another Africa News Agency Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.africa-press.net\/kenya\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\",\"name\":\"cfeditoren\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"caption\":\"cfeditoren\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"BAT counts on R&D to put 50m customers on unburned products - kenya","description":"Global Cigarette maker, British American Tobacco (BAT) has edged up its plans to have 50 million consumers of its non-Co ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products","og_locale":"en_US","og_type":"article","og_title":"BAT counts on R&D to put 50m customers on unburned products","og_description":"Global Cigarette maker, British American Tobacco (BAT) has edged up its plans to have 50 million consumers of its non-Co ...","og_url":"https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products","og_site_name":"kenya","article_publisher":"https:\/\/www.facebook.com\/AfricaPressTunisiaa","article_published_time":"2022-01-21T16:27:20+00:00","og_image":[{"width":1000,"height":625,"url":"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2022\/01\/img-61eab9d37be81.jpg","type":"image\/jpeg"}],"author":"cfeditoren","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cfeditoren","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products#article","isPartOf":{"@id":"https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products"},"author":{"name":"cfeditoren","@id":"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"headline":"BAT counts on R&D to put 50m customers on unburned products","datePublished":"2022-01-21T16:27:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products"},"wordCount":331,"commentCount":0,"image":{"@id":"https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2022\/01\/img-61eab9d37be81.jpg","keywords":["Africa Press","Africa Press-Kenya","Kenya"],"articleSection":["all news","economy","homepage-english","twitter"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products","url":"https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products","name":"BAT counts on R&D to put 50m customers on unburned products - kenya","isPartOf":{"@id":"https:\/\/www.africa-press.net\/kenya\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products#primaryimage"},"image":{"@id":"https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2022\/01\/img-61eab9d37be81.jpg","datePublished":"2022-01-21T16:27:20+00:00","author":{"@id":"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"description":"Global Cigarette maker, British American Tobacco (BAT) has edged up its plans to have 50 million consumers of its non-Co ...","breadcrumb":{"@id":"https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products#primaryimage","url":"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2022\/01\/img-61eab9d37be81.jpg","contentUrl":"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2022\/01\/img-61eab9d37be81.jpg","width":1000,"height":625,"caption":"BAT counts on R&D to put 50m customers on unburned products"},{"@type":"BreadcrumbList","@id":"https:\/\/www.africa-press.net\/kenya\/all-news\/bat-counts-on-rd-to-put-50m-customers-on-unburned-products#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.africa-press.net\/kenya\/"},{"@type":"ListItem","position":2,"name":"BAT counts on R&D to put 50m customers on unburned products"}]},{"@type":"WebSite","@id":"https:\/\/www.africa-press.net\/kenya\/#website","url":"https:\/\/www.africa-press.net\/kenya\/","name":"kenya","description":"Just another Africa News Agency Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.africa-press.net\/kenya\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb","name":"cfeditoren","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","caption":"cfeditoren"}}]}},"_links":{"self":[{"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/posts\/44840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/comments?post=44840"}],"version-history":[{"count":0,"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/posts\/44840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/media\/44839"}],"wp:attachment":[{"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/media?parent=44840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/categories?post=44840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africa-press.net\/kenya\/wp-json\/wp\/v2\/tags?post=44840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}