{"id":75924,"date":"2022-11-29T16:45:30","date_gmt":"2022-11-29T16:45:30","guid":{"rendered":"https:\/\/www.africa-press.net\/kenya\/all-news\/tourism-players-urged-to-leverage-cultural-festivals"},"modified":"2022-11-29T16:55:22","modified_gmt":"2022-11-29T16:55:22","slug":"tourism-players-urged-to-leverage-cultural-festivals","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/kenya\/all-news\/tourism-players-urged-to-leverage-cultural-festivals","title":{"rendered":"Tourism players urged to leverage cultural festivals"},"content":{"rendered":"

Africa-Press – Kenya. <\/strong><\/span>Kenya Tourism Board (KTB) has termed events as one of the major catalysts for the growth of regional tourism in the country.<\/p>\n

It has called on players in the sector to leverage the existing opportunities to drive growth in the sector, as the country builds on post-Covid recovery.<\/p>\n

Speaking at the sidelines of this year\u2019s Lamu Cultural Festivals, KTB acting chief executive John Chirchir said the learning from the successful cultural event provides insights that other regions can replicate.<\/p>\n

\u201cThis is the opportunity for other counties to look at what they have that, if developed, can pull visitors to their respective regions,\u201d he said.<\/p>\n

The 20th edition of Lamu Cultural festivals held over the weekend has been hailed as one of the most successful cultural events in the recent past.<\/p>\n

It attracted over 30, 000 visitors including foreign tourists majorly from Europe and the US.<\/p>\n

Chirchir termed improved infrastructure as a major facilitator of tourism development in the region, hailing the government for prioritising the projects.<\/p>\n

\u201cThe development in infrastructure within Lamu including the expansion of Manda Airport, and completion of road within the LAPSSET corridor will spur investment opportunities in the tourism sector,\u201d he pointed out.<\/p>\n

Lamu Tourism Association chairperson Khalib Ahmed said the cultural event has had a direct positive knock-on effect across the value chain, down to the common person.<\/p>\n

\u201cThis is a big impact on the Lamu economy positively affecting all tiers of economic livelihoods and as an association, we are ready to share our success with other counties,” Ahmed said.<\/p>\n

Businesses in Lamu have for decades depended on tourism activities with the coming up of the Lamu Port being seen as an opportunity for cruise tourism, amind other logistics opportunities.<\/p>\n

A UNESCO World Heritage site, hospitality facilities within Lamu Island recorded a brisk business with hotels, restaurants reporting impressive margins during the festivals.<\/p>\n

Majlis Resort, one of the leading facilities in Lamu, for instance, was fully booked.<\/p>\n

\u201cI had to ask people to extend their booking arrangement to other dates because of the festival,\u201d general manager Nilmah Shah said.<\/p>\n

Meanwhile, Lamu plans to at least six festivals lined up from January, governor Issa Timamy has said.<\/p>\n

Among them are the food festival, fishing festival, Yoga festival, Arts festival, and Maulid festival, to keep the island active and retain its status as a heritage site.<\/p>\n

\u201cThe outstanding culture and traditional way of life, the architecture of our buildings in the old town is the highlight of our unique culture. We are playing the role of custodians to this heritage that we strive to ensure it remains on the UNESCO heritage list,\u201d Timamy said.<\/p>\n

Lamu Old Town has a unique heritage with more than 700 years of continuous settlement.<\/p>\n

Its rich heritage and traditions have earned the Island a place on the coveted UNESCO World Heritage List.<\/p>\n

It is currently benefiting from the UNESCO Covid-19 crisis response programme , aimed at supporting tourism recovery around World Heritage Sites.<\/p>\n

The festival is usually marked by traditional dances, displays of handicrafts and unique competitions on water and land, Swahili poetry, donkey races, dhow races, henna painting, and musical performances.<\/p>\n

For More News And Analysis About Kenya<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Kenya. Kenya Tourism Board (KTB) has termed events as one of the major catalysts for the growth of regional tourism in the country. It has called on players in the sector to leverage the existing opportunities to drive growth in the sector, as the country builds on post-Covid recovery. Speaking at the sidelines […]<\/p>\n","protected":false},"author":84,"featured_media":75923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5],"tags":[6857,7003,544],"class_list":["post-75924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","tag-africa-press","tag-africa-press-kenya","tag-kenya"],"yoast_head":"\nTourism players urged to leverage cultural festivals - kenya<\/title>\n<meta name=\"description\" content=\"Kenya Tourism Board (KTB) has termed events as one of the major catalysts for the growth of regional tourism in the coun ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/kenya\/all-news\/tourism-players-urged-to-leverage-cultural-festivals\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tourism players urged to leverage cultural festivals\" \/>\n<meta property=\"og:description\" content=\"Kenya Tourism Board (KTB) has termed events as one of the major catalysts for the growth of regional tourism in the coun ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/kenya\/all-news\/tourism-players-urged-to-leverage-cultural-festivals\" \/>\n<meta property=\"og:site_name\" content=\"kenya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-29T16:45:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-29T16:55:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2022\/11\/postQueueImg_1669727740.32.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/tourism-players-urged-to-leverage-cultural-festivals#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/tourism-players-urged-to-leverage-cultural-festivals\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Tourism players urged to leverage cultural festivals\",\"datePublished\":\"2022-11-29T16:45:30+00:00\",\"dateModified\":\"2022-11-29T16:55:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/tourism-players-urged-to-leverage-cultural-festivals\"},\"wordCount\":536,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/tourism-players-urged-to-leverage-cultural-festivals#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2022\/11\/postQueueImg_1669727740.32.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Kenya\",\"Kenya\"],\"articleSection\":[\"all news\",\"economy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/kenya\/all-news\/tourism-players-urged-to-leverage-cultural-festivals#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/tourism-players-urged-to-leverage-cultural-festivals\",\"url\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/tourism-players-urged-to-leverage-cultural-festivals\",\"name\":\"Tourism players urged to leverage cultural festivals - 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