{"id":8424,"date":"2020-05-25T19:29:16","date_gmt":"2020-05-25T19:29:16","guid":{"rendered":"https:\/\/www.africa-press.com\/kenya\/?p=8424"},"modified":"2020-05-25T19:29:16","modified_gmt":"2020-05-25T19:29:16","slug":"farmers-turn-to-mobile-apps-as-traditional-markets-shut-down","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/kenya\/economy\/farmers-turn-to-mobile-apps-as-traditional-markets-shut-down","title":{"rendered":"Farmers turn to mobile apps as traditional markets shut down"},"content":{"rendered":"

AfricaPress-Kenya:<\/strong> Farmers and fresh produce traders in the South Rift region have turned to social media and farm-based sales to bridge the market gaps brought by the Covid-19 pandemic.<\/p>\n

Many agricultural producers are grappling with supplies that they cannot sell due to restrictions imposed by the government to contain the spread of the virus, and people\u2019s fear of contagion in crowded places that has left markets almost empty.<\/p>\n

The farmers hope that by using the non-contact channels and selling at source they will cut their post-harvest losses that come with lack of access to the traditional markets.\u201cI\u2019m forced to look to social media to market my produce… since 80 per cent of buyers have access to the internet,\u201d Nakuru farmer Margaret Wanjiru told The Standard.<\/p>\n

One platform that the traders are using is the Mkulima Young Market, a mobile app developed by a local social enterprise group, Mkulima Young.Ms Wanjiru says buyers place orders on the app and she delivers.<\/p>\n

\u201cBefore the coronavirus pandemic, I used to either wait at the farm for people to collect the produce or drive to the market. But as demand for home deliveries escalated, I stepped in to help my fellow mothers to access food,\u201d says the mother of three.<\/p>\n

Nakuru County Agriculture Executive Immaculate Maina says the app has helped farmers market their commodities.\u201cBecause of the lockdown and curfew, we have decided to give farmers the online platform to sell their produce,\u201d she told The Standard.<\/p>\n

Register produce<\/strong><\/p>\n

The app was officially launched a week ago and links farmers across the East African Community, with the county official saying it has attracted at least 26,000 farmers in Nakuru.To use the app, farmers are required to register themselves and what they are selling.<\/p>\n

\u201cWe work closely with extension officers in the areas to verify quality of the produce sold,\u201d says Dr Maina.Miriam Labatt, a dairy and vegetable farmer from Ngata, began selling directly to consumers after her previous clients – hotels, restaurants and schools – shut down due to the Covid-19 outbreak.<\/p>\n

She used to supply at least 150 litres of raw milk daily to customers who included owners of automated vending machines at supermarkets.<\/p>\n

Cope with effects<\/strong><\/p>\n

To avoid losses, she has turned to social media to communicate with other farmers and market her produce.\u201cI also supply some milk to New Kenya Co-operative Creameries, although they pay less than the other buyers,\u201d Ms Labatt says.The dusk-to-dawn curfew and partial lockdown of some counties has hit fresh produce farmers hard, she says, because vegetables are usually sold in the evening when it is cool to reduce wilting.<\/p>\n

\u201cSince this Covid-19 is new to everyone, we are trying to cope with its effects and with the closure of market days in Nakuru County,\u201d says Labatt.\u00a0David Juma, a farmer from Muchorwe village in Molo, says he and\u00a0 his neighbours initially had nowhere to go with their produce when the virus hit town.<\/p>\n

\u201cBut the good thing is that our regular customers have decided to come directly to our farms to buy produce such as potatoes, beans, onions, cabbages and tomatoes,\u201d he says.\u201cThis has reduced overcrowding (at the market) since we deal with one or two buyers at a go.\u201dHe has found the sales to be profitable, noting that he is able to sell his produce at the same price as before the pandemic.<\/p>\n

\u201cAs we progress, the major problem now is transporting our products to Nairobi. These days only two or three lorries pass by,\u201d says Mr Juma.<\/p>\n","protected":false},"excerpt":{"rendered":"

AfricaPress-Kenya: Farmers and fresh produce traders in the South Rift region have turned to social media and farm-based sales to bridge the market gaps brought by the Covid-19 pandemic. Many agricultural producers are grappling with supplies that they cannot sell due to restrictions imposed by the government to contain the spread of the virus, and […]<\/p>\n","protected":false},"author":84,"featured_media":8420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,8],"tags":[1539,3784,445],"class_list":["post-8424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-homepage-english","tag-covid-19","tag-egg-farming","tag-nakuru-county"],"yoast_head":"\nFarmers turn to mobile apps as traditional markets shut down - kenya<\/title>\n<meta name=\"description\" content=\"Farmers and fresh produce traders in the South Rift region have turned to social media and farm-based sales to bridge the market gaps brought\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/kenya\/economy\/farmers-turn-to-mobile-apps-as-traditional-markets-shut-down\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Farmers turn to mobile apps as traditional markets shut down\" \/>\n<meta property=\"og:description\" content=\"Farmers and fresh produce traders in the South Rift region have turned to social media and farm-based sales to bridge the market gaps brought\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/kenya\/economy\/farmers-turn-to-mobile-apps-as-traditional-markets-shut-down\" \/>\n<meta property=\"og:site_name\" content=\"kenya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-25T19:29:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/eritrea\/sites\/28\/2020\/05\/farmers_turn_to_mobi5eca8e3fdd8f8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/economy\/farmers-turn-to-mobile-apps-as-traditional-markets-shut-down#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/economy\/farmers-turn-to-mobile-apps-as-traditional-markets-shut-down\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Farmers turn to mobile apps as traditional markets shut down\",\"datePublished\":\"2020-05-25T19:29:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/economy\/farmers-turn-to-mobile-apps-as-traditional-markets-shut-down\"},\"wordCount\":601,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/economy\/farmers-turn-to-mobile-apps-as-traditional-markets-shut-down#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/eritrea\/sites\/28\/2020\/05\/farmers_turn_to_mobi5eca8e3fdd8f8.jpg\",\"keywords\":[\"COVID-19\",\"Egg Farming\",\"Nakuru County\"],\"articleSection\":[\"all news\",\"economy\",\"homepage-english\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/kenya\/economy\/farmers-turn-to-mobile-apps-as-traditional-markets-shut-down#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/economy\/farmers-turn-to-mobile-apps-as-traditional-markets-shut-down\",\"url\":\"https:\/\/www.africa-press.net\/kenya\/economy\/farmers-turn-to-mobile-apps-as-traditional-markets-shut-down\",\"name\":\"Farmers turn to mobile apps as traditional markets shut down - 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