{"id":94954,"date":"2023-06-12T18:03:36","date_gmt":"2023-06-12T18:03:36","guid":{"rendered":"https:\/\/www.africa-press.net\/kenya\/all-news\/e-commerce-can-create-5-million-jobs-by-2025-jumia"},"modified":"2023-06-12T18:18:36","modified_gmt":"2023-06-12T18:18:36","slug":"e-commerce-can-create-5-million-jobs-by-2025-jumia","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/kenya\/all-news\/e-commerce-can-create-5-million-jobs-by-2025-jumia","title":{"rendered":"E-commerce can create 5 million jobs by 2025 \u2013 Jumia"},"content":{"rendered":"

Africa-Press – Kenya. <\/strong><\/span>Online shopping has the potential to bring boost rural regions through employment opportunities and easy access to a variety of products, Jumia now says.<\/p>\n

In its latest report dubbed \u2018E-Commerce in Rural Areas\u2019, the online shop says digital marketplaces could create close to five million jobs by 2025 on successful expansion to the rural areas.<\/p>\n

\u201cMore than 72 per cent of Kenya\u2019s population lives outside the main cities, and access to a supermarket is challenging in such areas. This presents an opportunity for e-commerce to grow and meet the rising demand in these areas,\u201d said Charles Ballard, CEO of Jumia Kenya.<\/p>\n

He said currently, only 23 per cent of online shopping orders from their platform goes to the rural areas despite the large market opportunity.<\/p>\n

Nairobi and Mombasa account for 62 per cent while other major town take up 15 per cent of the orders.<\/p>\n

\u201cChoices for products in rural areas are currently extremely limited for consumers, and infrastructure is particularly constrained,” the report reads in part.<\/p>\n

Nevertheless, Ballard added that their strive to develop further in peri-urban and rural areas, points towards driving the country\u2019s economic growth and improving lives through the internet, echoing government\u2019s digital transformation drive.<\/p>\n

Recently, the government announced its plan to start the process of introducing digital ID in a bid to boost e-commerce and curb online fraud.<\/p>\n

The cabinet secretary, Ministry of Information, Communication and the Digital Economy, Eliud Owalo said lack of a digital ID has stifled the expansion of e-commerce activities in the country.<\/p>\n

\u201cThe activities mostly depend on digital trust to process transactions,\u201d Owalo said.<\/p>\n

He noted that the success of e-commerce depends on digital trust, built through verification and authentication processes, especially during merchant and customer registrations and payments, as well as through rating systems.<\/p>\n

\u201cA strong digital trust generates a sense of security in a transaction, key to any e-commerce activity,\u201d he added.<\/p>\n

Data by Statista, a global data firm, shows e-commerce use in Kenya is above the regional average, with revenues expected to grow annually by 16.4 per cent by 2025, to hit $1.1 billion (Sh153.5 billion).<\/p>\n

A report by Visa for the Sub Saharan Africa (SSA), ranks Kenya third in total volume of e-commerce in 2019 and 2020.<\/p>\n

South Africa was first while Nigeria came second.<\/p>\n

According to the report, e-commerce sales are projected to grow to $7 trillion (Sh976.1 trillion) across the globe by 2024.<\/p>\n

This is projected to create job opportunities for the many unemployed youths, specifically in the country.<\/p>\n

According to Raphael Obonyo, the director and co-founder of The Youth Congress, the youth, who form about 80 per cent of the country\u2019s population, are the worst hit by unemployment.<\/p>\n

\u201cOut of every 10 unemployed Kenyans, seven are young people aged 35 and below, Obonyo said.<\/p>\n

With the localisation drive, The Jumia report further highlights Eldoret, Nakuru, Kakamega, Kitale and Kisumu regions as the most promising areas for online shopping.<\/p>\n

It cited beauty, home furniture, phones, and TV as the leading categories currently demanded by rural customers in Kenya.<\/p>\n

For More News And Analysis About Kenya<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Kenya. Online shopping has the potential to bring boost rural regions through employment opportunities and easy access to a variety of products, Jumia now says. In its latest report dubbed \u2018E-Commerce in Rural Areas\u2019, the online shop says digital marketplaces could create close to five million jobs by 2025 on successful expansion to […]<\/p>\n","protected":false},"author":84,"featured_media":94953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5],"tags":[6857,7003,544],"class_list":["post-94954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","tag-africa-press","tag-africa-press-kenya","tag-kenya"],"yoast_head":"\nE-commerce can create 5 million jobs by 2025 \u2013 Jumia - kenya<\/title>\n<meta name=\"description\" content=\"Online shopping has the potential to bring boost rural regions through employment opportunities and easy access to a var ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/kenya\/all-news\/e-commerce-can-create-5-million-jobs-by-2025-jumia\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce can create 5 million jobs by 2025 \u2013 Jumia\" \/>\n<meta property=\"og:description\" content=\"Online shopping has the potential to bring boost rural regions through employment opportunities and easy access to a var ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/kenya\/all-news\/e-commerce-can-create-5-million-jobs-by-2025-jumia\" \/>\n<meta property=\"og:site_name\" content=\"kenya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-12T18:03:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-12T18:18:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2023\/06\/sm_1686577595.160306.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"998\" \/>\n\t<meta property=\"og:image:height\" content=\"693\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/e-commerce-can-create-5-million-jobs-by-2025-jumia#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/e-commerce-can-create-5-million-jobs-by-2025-jumia\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"E-commerce can create 5 million jobs by 2025 \u2013 Jumia\",\"datePublished\":\"2023-06-12T18:03:36+00:00\",\"dateModified\":\"2023-06-12T18:18:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/e-commerce-can-create-5-million-jobs-by-2025-jumia\"},\"wordCount\":512,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/e-commerce-can-create-5-million-jobs-by-2025-jumia#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2023\/06\/sm_1686577595.160306.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Kenya\",\"Kenya\"],\"articleSection\":[\"all news\",\"economy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/kenya\/all-news\/e-commerce-can-create-5-million-jobs-by-2025-jumia#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/e-commerce-can-create-5-million-jobs-by-2025-jumia\",\"url\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/e-commerce-can-create-5-million-jobs-by-2025-jumia\",\"name\":\"E-commerce can create 5 million jobs by 2025 \u2013 Jumia - 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