{"id":96211,"date":"2023-06-25T16:32:16","date_gmt":"2023-06-25T16:32:16","guid":{"rendered":"https:\/\/www.africa-press.net\/kenya\/all-news\/cerave-taps-experts-to-deepen-consumer-skin-care-education"},"modified":"2023-06-25T16:56:36","modified_gmt":"2023-06-25T16:56:36","slug":"cerave-taps-experts-to-deepen-consumer-skin-care-education","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/kenya\/all-news\/cerave-taps-experts-to-deepen-consumer-skin-care-education","title":{"rendered":"CeraVe taps experts to deepen consumer skin care education"},"content":{"rendered":"

Africa-Press – Kenya. <\/strong><\/span>Global skincare brand, CeraVe has embarked on an initiative to tap some of Kenya\u2019s top dermatologists to deepen education amongst its consumers in the country.<\/p>\n

This follows the latest industry survey that shows that applying a moisturizer to the body daily helps to cut overall skin care spending by 32 per cent at a time the world is facing biting inflation.<\/p>\n

The campaign\u2019s goal is to educate consumers about the importance of a body skincare routine, which is often overlooked compared to facial skincare.<\/p>\n

A study by McKinsey shows that a global user spends an average of $220 per year on the skin, with consumers now buying skincare from as early as their teenage years.<\/p>\n

An average user is forecast to buy skincare for 47 years \u2013 totaling an incredible $10,000 (Sh1.4 million) enough to pay for a 2-bedroom apartment under Kenya\u2019s government affordable housing plan.<\/p>\n

The rate is higher in the developed world like in the US where an average user spends $15,000 (Sh2.1 million) on skincare in a lifetime.<\/p>\n

According to CeraVe, 90 per cent of dermatologists surveyed said applying a moisturizer to the body daily is important for overall skin health.<\/p>\n

These findings emphasize that the importance of body moisturizing for achieving healthy skin is universally recognised among dermatologists.<\/p>\n

However, their recommendations are not always reflected in patient behavior.<\/p>\n

The survey found that more than one-third (35 per cent) of dermatologists surveyed believe that their patients often neglect all body parts except the face.<\/p>\n

The most often-neglected body parts are legs and feet (59 per cent), followed by the neck (37 per cent) and arms and elbows (35 per cent).<\/p>\n

\u201cAs a brand rooted in science, CeraVe works closely with dermatologists to develop efficacious products for all people, and we know how critical a proper skincare routine is for the entire body,\u201d said Edouard Homasson, general manager of L\u2019Ore\u0301al Dermatological Beauty.<\/p>\n

Dermatologists from around the world agreed that ingredients matter when it comes to body care, with 87 per cent recommending ceramides. They are lipids that help keep the skin barrier intact, sealing moisture in and irritants out.<\/p>\n

\u201cPart of our mission in providing therapeutic skincare for all people is increasing access to skincare education, and by sharing dermatologists\u2019 tips through this campaign, we hope to inspire people to take better care of their skin,\u201d said CeraVe brand manager Mary Wangari.<\/p>\n

Research and Markets project the global skin care products market size is expected to reach $196.20 billion by 2030<\/p>\n

It is expected to expand at a CAGR of 4.6 per cent from 2022 to 2030. The rising concerns over skin problems are driving the skincare products industry.<\/p>\n

The growing demands for concern-specific skincare products such as face creams, body lotions, shaving lotions and creams, and face sunscreens are likely to fuel the overall demand.<\/p>\n

For More News And Analysis About Kenya<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Kenya. Global skincare brand, CeraVe has embarked on an initiative to tap some of Kenya\u2019s top dermatologists to deepen education amongst its consumers in the country. This follows the latest industry survey that shows that applying a moisturizer to the body daily helps to cut overall skin care spending by 32 per cent […]<\/p>\n","protected":false},"author":84,"featured_media":96209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5],"tags":[6857,7003,544],"class_list":["post-96211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","tag-africa-press","tag-africa-press-kenya","tag-kenya"],"yoast_head":"\nCeraVe taps experts to deepen consumer skin care education - kenya<\/title>\n<meta name=\"description\" content=\"Global skincare brand, CeraVe has embarked on an initiative to tap some of Kenya\u2019s top dermatologists to deepen educatio ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/kenya\/all-news\/cerave-taps-experts-to-deepen-consumer-skin-care-education\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CeraVe taps experts to deepen consumer skin care education\" \/>\n<meta property=\"og:description\" content=\"Global skincare brand, CeraVe has embarked on an initiative to tap some of Kenya\u2019s top dermatologists to deepen educatio ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/kenya\/all-news\/cerave-taps-experts-to-deepen-consumer-skin-care-education\" \/>\n<meta property=\"og:site_name\" content=\"kenya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-25T16:32:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-25T16:56:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2023\/06\/sm_1687695890.878194.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/cerave-taps-experts-to-deepen-consumer-skin-care-education#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/cerave-taps-experts-to-deepen-consumer-skin-care-education\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"CeraVe taps experts to deepen consumer skin care education\",\"datePublished\":\"2023-06-25T16:32:16+00:00\",\"dateModified\":\"2023-06-25T16:56:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/cerave-taps-experts-to-deepen-consumer-skin-care-education\"},\"wordCount\":477,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/cerave-taps-experts-to-deepen-consumer-skin-care-education#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/kenya\/sites\/28\/2023\/06\/sm_1687695890.878194.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Kenya\",\"Kenya\"],\"articleSection\":[\"all news\",\"economy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/kenya\/all-news\/cerave-taps-experts-to-deepen-consumer-skin-care-education#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/cerave-taps-experts-to-deepen-consumer-skin-care-education\",\"url\":\"https:\/\/www.africa-press.net\/kenya\/all-news\/cerave-taps-experts-to-deepen-consumer-skin-care-education\",\"name\":\"CeraVe taps experts to deepen consumer skin care education - 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