{"id":13292,"date":"2022-04-21T10:50:33","date_gmt":"2022-04-21T10:50:33","guid":{"rendered":"https:\/\/www.africa-press.net\/lesotho\/all-news\/sir-sechaba-encourages-artistes-to-go-online"},"modified":"2022-04-21T11:58:41","modified_gmt":"2022-04-21T11:58:41","slug":"sir-sechaba-encourages-artistes-to-go-online","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/lesotho\/all-news\/sir-sechaba-encourages-artistes-to-go-online","title":{"rendered":"Sir Sechaba encourages artistes to go online"},"content":{"rendered":"

Africa-Press – Lesotho. <\/strong><\/span>The global health crisis, Coronavirus (COVID-19) has impacted the entertainment industry and as thus, Young Musicians Emporium (YME) Music Company Founder and<\/p>\n

Chief Executive Officer (CEO) Sechaba Mokoqo urges artistes to sell their music online for survival. YME Tunes is an online music selling shop that was launched around October last<\/p>\n

year, having gathered that Lesotho does not have an organization that collects royalties for artistes in the country. According to Mokoqo, since the introduction of this online selling platform, sales have been running very<\/p>\n

smoothly especially during this period of COVID-19. \u201cThis is the time when sales have risen a lot as people no longer attend entertainment events. The<\/p>\n

pandemic has compelled consumption of online content more than any other times,\u201d he said. He indicated that during this time, people are only able to listen to new music<\/p>\n

when they buy it unlike before when they would listen to it in the clubs. He further said the only challenge they are facing is that internet is very expensive in Lesotho so not everybody affords to go online and also Basotho are<\/p>\n

not yet used to buying music online. Mokoqo noted that COVID-19 has exterminated source of income for everyone in the entertainment world because there are no gigs or concerts for artistes and DJs<\/p>\n

to perform at meaning people who rely heavily on those, like mobile restaurants and food stalls have no means of income. He, however hope that this has taught them<\/p>\n

a lesson on how to diversify their earning possibilities like selling music digitally and streaming. He said people spend a lot of time on their phones<\/p>\n

lately, therefore, \u201cartistes need to understand ways to entertain people yet still making them pay especially during dry seasons as this,\u201d he said. He added<\/p>\n

that some artistes are already hosting online concerts. One local artiste Ret\u0161elisitsoe Tikoe Mpiti known by her stage name, Maya said the pandemic has badly affected the performance side of their careers which is<\/p>\n

their source of income and it has also affected the production of their music, \u201cFor some of us who do not have studios, we depend on our producers\u2019 places for<\/p>\n

recording but that has not happened since March due to the pandemic,\u2019\u2019 she said. She added that it has also affected their fan base in a way that \u201cin the<\/p>\n

eyes of the public, we have been quite and not delivering at all. \u201d She revealed that they had made plans to release projects or make shows to boost their<\/p>\n

careers but all those plans have failed. Maya further said selling online would work in their favor only if their fans understood the usage of online platforms.<\/p>\n

I don\u2019t think it would work for all of us because we as artist will<\/p>\n

first have to gather information of how it works and it is going to be a process for us,\u201d she said. She said since April she has been trying to sell her music online and only made few sales because most people are not used to buying music online.<\/p>\n

For More News And Analysis About Lesotho<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Lesotho. The global health crisis, Coronavirus (COVID-19) has impacted the entertainment industry and as thus, Young Musicians Emporium (YME) Music Company Founder and Chief Executive Officer (CEO) Sechaba Mokoqo urges artistes to sell their music online for survival. YME Tunes is an online music selling shop that was launched around October last year, […]<\/p>\n","protected":false},"author":84,"featured_media":13291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4,8,16],"tags":[233,246,830,245],"class_list":["post-13292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-culture-and-art","category-homepage-english","category-twitter","tag-africa-press","tag-africa-press-lesotho","tag-artistes","tag-lesotho"],"yoast_head":"\nSir Sechaba encourages artistes to go online - Lesotho<\/title>\n<meta name=\"description\" content=\"The global health crisis, Coronavirus (COVID-19) has impacted the entertainment industry and as thus, Young Musicians Em ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/sir-sechaba-encourages-artistes-to-go-online\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sir Sechaba encourages artistes to go online\" \/>\n<meta property=\"og:description\" content=\"The global health crisis, Coronavirus (COVID-19) has impacted the entertainment industry and as thus, Young Musicians Em ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/sir-sechaba-encourages-artistes-to-go-online\" \/>\n<meta property=\"og:site_name\" content=\"Lesotho\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-21T10:50:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-21T11:58:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2022\/04\/img-626146d85d74d.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"403\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/sir-sechaba-encourages-artistes-to-go-online#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/sir-sechaba-encourages-artistes-to-go-online\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Sir Sechaba encourages artistes to go online\",\"datePublished\":\"2022-04-21T10:50:33+00:00\",\"dateModified\":\"2022-04-21T11:58:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/sir-sechaba-encourages-artistes-to-go-online\"},\"wordCount\":530,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/sir-sechaba-encourages-artistes-to-go-online#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2022\/04\/img-626146d85d74d.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Lesotho\",\"artistes\",\"Lesotho\"],\"articleSection\":[\"all news\",\"culture and art\",\"homepage-english\",\"twitter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/lesotho\/all-news\/sir-sechaba-encourages-artistes-to-go-online#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/sir-sechaba-encourages-artistes-to-go-online\",\"url\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/sir-sechaba-encourages-artistes-to-go-online\",\"name\":\"Sir Sechaba encourages artistes to go online - 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