{"id":13500,"date":"2022-04-25T11:17:06","date_gmt":"2022-04-25T11:17:06","guid":{"rendered":"https:\/\/www.africa-press.net\/lesotho\/all-news\/lnig-hollard-appoints-brand-ambassadors"},"modified":"2022-04-25T11:36:33","modified_gmt":"2022-04-25T11:36:33","slug":"lnig-hollard-appoints-brand-ambassadors","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/lesotho\/all-news\/lnig-hollard-appoints-brand-ambassadors","title":{"rendered":"LNIG-Hollard appoints brand ambassadors"},"content":{"rendered":"

Africa-Press – Lesotho. <\/strong><\/span>TWO leading musicians, Puseletso Seema and Bokang \u2019Moleli (Malome Vector), were this week appointed brand ambassadors for Lesotho National Insurance Group (LNIG)-Hollard.<\/p>\n

Seema has been in the music industry for over 40 years and is well known for her album Tau ea Linare. \u2019Moleli is a famous Mosotho hip-hop artiste who has crossed the borders to South Africa to pursue his dream.<\/p>\n

He has raked millions of views on YouTube. LNIG-Hollard Head of Brand Marketing, Liepollo Tsekoa, said the two ambassadors will help them change the narrative of the insurance business in Lesotho.<\/p>\n

\u201cOur criteria to choose the ambassadors were based more on people who will represent the brand and the core brand,\u201d she said. Tsekoa said they needed someone who was more experienced since they have older clients who have been supporting them for years.<\/p>\n

\u201cWe have also looked for a Mosotho in the music industry who has been making waves in South Africa to represent us,\u201d she said.<\/p>\n

She said they also wanted a legend who is well seasoned and wise in terms of lifetime experience. Tsekoa said this would allow them to represent the side of their brand which has been there for Basotho for over 40 years.<\/p>\n

Tsekoa said Seema has been in this industry for a very long time. She said it was important to work with such a legend to acknowledge her talent and the role they have played over the years.<\/p>\n

They also wanted to work with a younger ambassador who will target the younger audiences and help educate them about matters of financial literacy. Tsekoa said the two ambassadors are currently working on a song to promote their brand.<\/p>\n

She said the two ambassadors will take part in every marketing event the company will be hosting. \u2019Moleli said he will seek to serve Basotho. He said he will also seek to collaborate with companies which are striving to help Basotho.<\/p>\n

He said their collaboration will in future enhance LNIG-Hollard services for Basotho. Seema said she has been serving Basotho through music but her music business, which was mostly based on the accordion instrument, was no longer generating enough money. She said her new journey with Hollard will help her continue with her mission of serving Basotho.<\/p>\n

For More News And Analysis About Lesotho<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Lesotho. TWO leading musicians, Puseletso Seema and Bokang \u2019Moleli (Malome Vector), were this week appointed brand ambassadors for Lesotho National Insurance Group (LNIG)-Hollard. Seema has been in the music industry for over 40 years and is well known for her album Tau ea Linare. \u2019Moleli is a famous Mosotho hip-hop artiste who has […]<\/p>\n","protected":false},"author":84,"featured_media":13499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,8,16],"tags":[233,246,810,245],"class_list":["post-13500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-homepage-english","category-twitter","tag-africa-press","tag-africa-press-lesotho","tag-business","tag-lesotho"],"yoast_head":"\nLNIG-Hollard appoints brand ambassadors - Lesotho<\/title>\n<meta name=\"description\" content=\"TWO leading musicians, Puseletso Seema and Bokang \u2019Moleli (Malome Vector), were this week appointed brand ambassadors fo ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lnig-hollard-appoints-brand-ambassadors\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LNIG-Hollard appoints brand ambassadors\" \/>\n<meta property=\"og:description\" content=\"TWO leading musicians, Puseletso Seema and Bokang \u2019Moleli (Malome Vector), were this week appointed brand ambassadors fo ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lnig-hollard-appoints-brand-ambassadors\" \/>\n<meta property=\"og:site_name\" content=\"Lesotho\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-25T11:17:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-25T11:36:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2022\/04\/img-6266879e62482.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lnig-hollard-appoints-brand-ambassadors#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lnig-hollard-appoints-brand-ambassadors\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"LNIG-Hollard appoints brand ambassadors\",\"datePublished\":\"2022-04-25T11:17:06+00:00\",\"dateModified\":\"2022-04-25T11:36:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lnig-hollard-appoints-brand-ambassadors\"},\"wordCount\":389,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lnig-hollard-appoints-brand-ambassadors#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2022\/04\/img-6266879e62482.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Lesotho\",\"Business\",\"Lesotho\"],\"articleSection\":[\"all news\",\"economy\",\"homepage-english\",\"twitter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lnig-hollard-appoints-brand-ambassadors#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lnig-hollard-appoints-brand-ambassadors\",\"url\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lnig-hollard-appoints-brand-ambassadors\",\"name\":\"LNIG-Hollard appoints brand ambassadors - 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