{"id":14256,"date":"2022-05-10T07:44:56","date_gmt":"2022-05-10T07:44:56","guid":{"rendered":"https:\/\/www.africa-press.net\/lesotho\/all-news\/tailors-cling-on-masks-production"},"modified":"2022-05-10T08:17:10","modified_gmt":"2022-05-10T08:17:10","slug":"tailors-cling-on-masks-production","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/lesotho\/all-news\/tailors-cling-on-masks-production","title":{"rendered":"Tailors cling on masks production"},"content":{"rendered":"

Africa-Press – Lesotho. <\/strong><\/span>Tailors and dressmakers say they resorted to mask production to survive harsh impacts of the coronavirus (COVID-19) pandemic on business. Following the closure of borders and the national lockdown<\/p>\n

which came with social distancing precautionary measures, the sewing industry has been faced with extreme financial challenges. The condition, however called<\/p>\n

for massive innovation of Personal Protective Equipment (PPE) as a new form of employment when markets closed for other business opportunities. For tailors,<\/p>\n

this meant no more exportation of seshoeshoe dresses to South Africa (SA) or importation of fabric for dressmaking, leaving them with no option but production<\/p>\n

of masks to generate income. Banning of social gatherings also imposed a serious setback to the industry, which has been dependent on sewing wedding dresses and school uniforms on normal trading conditions.<\/p>\n

According to \u2018Mateboho Khiba, tailoring has been a good industry, though like any other business, it had its seasons. \u201cI have been sewing seshoeshoe all along and the challenges were getting normal.<\/p>\n

However, with COVID-19 outbreak, production of masks enables us to have transport to and from work, which was going to be a problem had we been waiting for seshoeshoe<\/p>\n

customers,\u201d she noted, indicating that the new business wreaked havoc across the market, making the competition too tight to contest for. Khiba mentioned<\/p>\n

that the demand of masks caused everyone to engage in business, thereby exempting attainable profits. \u201cOnly those who get tenders from big companies are earning<\/p>\n

better from this new business,\u201d she observed. Her appeal is that if the government would subsidize or buy for distribution to remote communities, they<\/p>\n

may at least survive the socio-economic conditions at the forefront. Speaking to a youth, who has also joined in the business, Nadia Rahlao (12), says she sees the innovation as a life changing opportunity<\/p>\n

to her as well as her entire family. Rahlao indicated that she and her older sister sell masks as vendors when her mother, Rosa Rahlao sews. In her analysis, life is much better now, and she personally found a way to fund her<\/p>\n

personal basic needs such as clothes and accessories. \u201cI like engaging in business and meeting my mother halfway financially. Closure of schools for me<\/p>\n

meant no chance for making petty cash from snack selling, but now I found a resort. \u201d Rahlao explained. She said her biggest dream is to see the business<\/p>\n

growing and supplying clothing companies for its sustainability. More concerns roused from other tailors, where \u2018Maphakiso Mphaololi insisted that there is no profit as fabric is expensive.<\/p>\n

She said that they can only make a few masks from a metre of cloth, to sell each for M5.00, \u201cif we could supply in bulk numbers to reliable customers or sell at a<\/p>\n

higher price, we may be able to cover other expenses aside from rent. For an essential goods provider, we would like to be reconsidered. The Ministry of Small Business Development, Cooperatives and Marketing<\/p>\n

Public Relations Officer (PRO) Makalang Mokere advised that tailors should form associations as a channel to send their concerns to the ministry. He said that<\/p>\n

the industry as it is, calls for competition where a few may win tenders from individual ministries when demand arises. \u201cPricing on the other hand goes with<\/p>\n

regulations that require detailed marketing. It is also a process that goes through reviewing for certainty of the products\u2019 worth. Tailors need to set their own standards and propose their concerns through associations,\u201d Mokere said.<\/p>\n

For More News And Analysis About Lesotho<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Lesotho. Tailors and dressmakers say they resorted to mask production to survive harsh impacts of the coronavirus (COVID-19) pandemic on business. Following the closure of borders and the national lockdown which came with social distancing precautionary measures, the sewing industry has been faced with extreme financial challenges. The condition, however called for massive […]<\/p>\n","protected":false},"author":84,"featured_media":14255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3,8,16],"tags":[233,246,270,245],"class_list":["post-14256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-community","category-homepage-english","category-twitter","tag-africa-press","tag-africa-press-lesotho","tag-covid-19","tag-lesotho"],"yoast_head":"\nTailors cling on masks production - Lesotho<\/title>\n<meta name=\"description\" content=\"Tailors and dressmakers say they resorted to mask production to survive harsh impacts of the coronavirus (COVID-19) pand ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/tailors-cling-on-masks-production\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tailors cling on masks production\" \/>\n<meta property=\"og:description\" content=\"Tailors and dressmakers say they resorted to mask production to survive harsh impacts of the coronavirus (COVID-19) pand ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/tailors-cling-on-masks-production\" \/>\n<meta property=\"og:site_name\" content=\"Lesotho\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-10T07:44:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-10T08:17:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2022\/05\/postQueueImg_25-627a1f6fc101c.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"403\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/tailors-cling-on-masks-production#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/tailors-cling-on-masks-production\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Tailors cling on masks production\",\"datePublished\":\"2022-05-10T07:44:56+00:00\",\"dateModified\":\"2022-05-10T08:17:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/tailors-cling-on-masks-production\"},\"wordCount\":589,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/tailors-cling-on-masks-production#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2022\/05\/postQueueImg_25-627a1f6fc101c.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Lesotho\",\"COVID-19\",\"Lesotho\"],\"articleSection\":[\"all news\",\"community\",\"homepage-english\",\"twitter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/lesotho\/all-news\/tailors-cling-on-masks-production#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/tailors-cling-on-masks-production\",\"url\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/tailors-cling-on-masks-production\",\"name\":\"Tailors cling on masks production - 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