{"id":15103,"date":"2022-05-28T07:15:31","date_gmt":"2022-05-28T07:15:31","guid":{"rendered":"https:\/\/www.africa-press.net\/lesotho\/all-news\/social-media-how-instantaneous-content-is-ruling-our-lives"},"modified":"2022-05-28T08:12:21","modified_gmt":"2022-05-28T08:12:21","slug":"social-media-how-instantaneous-content-is-ruling-our-lives","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/lesotho\/all-news\/social-media-how-instantaneous-content-is-ruling-our-lives","title":{"rendered":"Social media: How instantaneous content is ruling our lives"},"content":{"rendered":"

Africa-Press – Lesotho. <\/strong><\/span>Nobody can dispute the fact that social media, defined as \u2018forms of electronic communication (such as websites) through which people create online communities to share information, ideas, personal messages, etc.<\/p>\n

\u2019 has been a force for good in many ways.<\/p>\n

At the same time, though, it cannot be denied that it has many harmful effects, such as privacy issues, information overload, internet fraud, hacking.<\/p>\n

As a Wikipedia article notes, \u2018Angry or emotional conversations can lead to real-world interactions outside of the Internet, which can get users into dangerous situations.<\/p>\n

Some users have experienced threats of violence online and have feared these threats manifesting themselves offline. Studies also show that social media have negative effects on peoples\u2019 self-esteem and self-worth\u2019 \u2013 leading in some cases to depression.<\/p>\n

This is because, \u2018Often the things posted online are the positive aspects of people\u2019s lives, making other people question why their own lives are not as exciting or fulfilling.<\/p>\n

Recently the online game Blue Whale challenge became a rage on the internet, wherein an online administrator assigned tasks to its participants who were given 50 days to complete each task, the last challenge being to commit suicide.<\/p>\n

Players could not stop playing because they were blackmailed and cyber bullied into completing the game, and as this deadly game spread all over the globe, there were reports of children in the 12-19 years group harming themselves and in a few cases even committing suicide.<\/p>\n

One also recalls cases of online dating encounters that turned sour, even violent, when the actual meetings took place offline, as false claims about age met with ground reality.<\/p>\n

All these are forms of communication gone wrong, or perverted. Interestingly, if we are to believe evolutionary psychologists, human communication is but a form of gossip.<\/p>\n

In fact, evolutionary psychologist Oxford Professor Robin Dunbar holds that \u2018gossiping is what makes us human\u2019 because \u2018it allows us to pass on vital information about who to trust, and helps us bond with family and friends\u2019. And, believe it or not, \u2018gossiping about others is a vital part of life and could even keep us alive longer\u2019!<\/p>\n

Historian Yuval Noah Harari, a professor at the Hebrew University of Jerusalem, and author of \u2018Sapiens: a brief history of humankind\u2019, claims that: \u2018The new linguistic skills that modern humans acquired about seventy millennia ago enabled them to gossip for hours on end.<\/p>\n

Reliable information about who could be trusted meant that small bands could expand into larger bands\u2019. In other words increasing the sizes of the human groups that then expanded to form communities and societies \u2013 which networked and communicated even more and more.<\/p>\n

He adds that \u2018even today the vast majority of human communication, whether in the form of emails, phone calls or newspaper columns is gossip. \u2019 So it seems that we are hardwired to gossip so as to remain socially connected, and social media is but a modern, sophisticated form of gossip.<\/p>\n

Now that there is an information explosion courtesy the internet and that both collectively and individually we are subjected to daily information overload, the critical issue is therefore how far we allow ourselves to be influenced by the contents that come to us via social media so that we come to no harm.<\/p>\n

Such contents have an immediacy that compels our attention, and we tend to react with equal immediacy, reflexively. When such reaction is on a large scale and becomes a mass phenomenon in which we participate unthinkingly, then fiction can become fact as Benedict Carey writes in the New York Times of October 20, 2017, in an article he aptly titles \u2018How Fiction Becomes Fact on Social Media\u2019.<\/p>\n

He describes how fake news and conspiracy theories sprouted like \u2018digital weeds\u2019 after the Las Vegas massacre in which a lone shooter fired from a hotel room in the direction of the crowd at an open air music concert, killing dozens of people and injuring hundreds more.<\/p>\n

In a variant of this phenomenon, we had our own version with \u2018Vire mam\u2019 in December 2014, when this catchy tune went \u2018viral\u2019 as the saying goes, and is credited with having been amongst the main reasons for the success of Alliance Lepep at the general election.<\/p>\n

Experts have an explanation for why such things happen. It is \u2018the interaction of the technology with our common, often subconscious psychological biases that makes so many of us vulnerable to misinformation\u2019.<\/p>\n

(NB: \u2018Vire mam\u2019 was not misinformation but a slogan \u2013 qualitatively, however, it had the same impact in terms of influencing people\u2019s behaviour).<\/p>\n

The same article quotes another person saying that \u2018once this stuff gets going, people just pass these stories on without even necessarily stopping to read them. They\u2019re just participating in the conversation without stopping to look hard at the source.<\/p>\n

\u2019 Brendan Nyhan, a professor of government at Dartmouth College comments: \u2018At a time when political misinformation is in ready supply, and in demand, Facebook, Google, and Twitter function as a distribution mechanism, a platform for circulating false information and helping find receptive audiences.<\/p>\n

Furthermore, psychologically there are subtle individual biases that we harbour such that we tend to value the information and judgments offered by good friends over all other sources, so that any information that they pass on to us is considered trustworthy and we too relay them without bothering to double-check on their correctness or veracity.<\/p>\n

And as Goebbels, Hitler\u2019s propagandist in the Second World War, demonstrated, keep repeating a lie often enough and people will soon begin to accept it as truth! And so does fake news become fake truth.<\/p>\n

The result of all this bombardment on a 24\/7 basis is that we have become so hooked on l\u2019instantan\u00e9 that we don\u2019t find time to think, which we really ought to be doing because \u2018what happens next\u2019 is the future, our future.<\/p>\n

At this very moment social media postings are reaching our smartphones: let\u2019s just make sure that we pause awhile to reflect before we press the \u2018forward\u2019 button!<\/p>\n

For More News And Analysis About Lesotho<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Lesotho. Nobody can dispute the fact that social media, defined as \u2018forms of electronic communication (such as websites) through which people create online communities to share information, ideas, personal messages, etc. \u2019 has been a force for good in many ways. At the same time, though, it cannot be denied that it has […]<\/p>\n","protected":false},"author":84,"featured_media":15102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8,9,16],"tags":[233,246,245,1040],"class_list":["post-15103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-homepage-english","category-miscellaneous","category-twitter","tag-africa-press","tag-africa-press-lesotho","tag-lesotho","tag-media"],"yoast_head":"\nSocial media: How instantaneous content is ruling our lives - Lesotho<\/title>\n<meta name=\"description\" content=\"Nobody can dispute the fact that social media, defined as \u2018forms of electronic communication (such as websites) through ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/social-media-how-instantaneous-content-is-ruling-our-lives\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social media: How instantaneous content is ruling our lives\" \/>\n<meta property=\"og:description\" content=\"Nobody can dispute the fact that social media, defined as \u2018forms of electronic communication (such as websites) through ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/social-media-how-instantaneous-content-is-ruling-our-lives\" \/>\n<meta property=\"og:site_name\" content=\"Lesotho\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-28T07:15:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-28T08:12:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2022\/05\/postQueueImg_13-6291d947a75b2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"736\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/social-media-how-instantaneous-content-is-ruling-our-lives#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/social-media-how-instantaneous-content-is-ruling-our-lives\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Social media: How instantaneous content is ruling our lives\",\"datePublished\":\"2022-05-28T07:15:31+00:00\",\"dateModified\":\"2022-05-28T08:12:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/social-media-how-instantaneous-content-is-ruling-our-lives\"},\"wordCount\":1018,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/social-media-how-instantaneous-content-is-ruling-our-lives#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2022\/05\/postQueueImg_13-6291d947a75b2.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Lesotho\",\"Lesotho\",\"media\"],\"articleSection\":[\"all news\",\"homepage-english\",\"miscellaneous\",\"twitter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/lesotho\/all-news\/social-media-how-instantaneous-content-is-ruling-our-lives#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/social-media-how-instantaneous-content-is-ruling-our-lives\",\"url\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/social-media-how-instantaneous-content-is-ruling-our-lives\",\"name\":\"Social media: How instantaneous content is ruling our lives - 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