{"id":16293,"date":"2022-06-20T11:51:39","date_gmt":"2022-06-20T11:51:39","guid":{"rendered":"https:\/\/www.africa-press.net\/lesotho\/all-news\/lnoc-develops-communication-and-marketing-framework"},"modified":"2022-06-20T12:17:48","modified_gmt":"2022-06-20T12:17:48","slug":"lnoc-develops-communication-and-marketing-framework","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/lesotho\/all-news\/lnoc-develops-communication-and-marketing-framework","title":{"rendered":"LNOC develops communication and marketing framework"},"content":{"rendered":"

Africa-Press – Lesotho. <\/strong><\/span>The Lesotho National Olympic Committee (LNOC), through its media and marketing department \u2013 in collaboration with its National Federations (NFs) Public Relations Officers (PROs) is working on the development of a Communications and Marketing Framework aimed at assisting the organization to position itself in line with its strategic plan. The first session of the initiative was carried out on Saturday in the past week at the organization\u2019s premises at Maseru West, and the last one is scheduled for the following Saturday.<\/p>\n

The framework is part of one of the six key focus areas of the 2017 \u2013 2024 Strategic Plan \u2013 Customer and Stakeholder Relationship Management. The strategic plan was<\/p>\n

developed by the LNOC Board members, members of its secretariat, the presidents and secretaries of NFs, course directors, the representative of government<\/p>\n

ministries, media and the sponsors. The LNOC Head of Programmes Pulumo Nchaka told Informative Sport that the process was long overdue since most of their plans were<\/p>\n

halted by the Coronavirus pandemic. He indicated that the framework would satisfy its stakeholders since loyalty is one of the most significant aspects in the<\/p>\n

execution of the strategies. \u201cThis was supposed to have happened in March, but the Coronavirus outbreak, that has plunged the country into unprecedented uncertainties, brought everything to a standstill,\u201d Nchaka said.<\/p>\n

\u201cAmong other activities, we\u2019re improving our communication \u2013 which is a strategic need for the organization since it gives value to the strategies. In<\/p>\n

the processes building up to this, we engaged all the relevant stakeholders along with identified individuals. \u201d Nchaka pointed out that the development process has been divided into two sessions as a precautionary<\/p>\n

measure in line with social distancing protocol to curb the spread of the virus. \u201cIn a way to observe the safety precautions and guidelines during this pandemic, we had to accommodate a<\/p>\n

limited number of the participants by dividing them into two,\u201d he said, adding: \u201cWe shall be wrapping up this assignment on Saturday with the last session.<\/p>\n

\u201d One of the participants \u2013 PRO of Lesotho<\/p>\n

Tennis Association (LTA) Mamakebe Moshoeshoe described the process as a once in a lifetime experience in her career. She said she understood every step of the<\/p>\n

way and she was able to introspect. \u201cIt was such an amazing experience,\u201d said Moshoeshoe. \u201cAlthough I was able to relate and contribute, the exercise was more of a learning curve for me.<\/p>\n

I\u2019ve been in this position (PRO) for about nine months now, but I\u2019ve just learned that there\u2019s a lot I need to explore and improve as an individual aspiring to achieve great things in the<\/p>\n

field of communication and marketing. \u201d The 2017-2024 Strategic Plan was developed to be used as a guiding tool for 8 years. The other key focus areas<\/p>\n

in it are as follows: Financial Independence, Good Governance, Olympism, Qualification for the major Games, and Innovation, Learning and Human Capital Management.<\/p>\n

For More News And Analysis About Lesotho<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Lesotho. The Lesotho National Olympic Committee (LNOC), through its media and marketing department \u2013 in collaboration with its National Federations (NFs) Public Relations Officers (PROs) is working on the development of a Communications and Marketing Framework aimed at assisting the organization to position itself in line with its strategic plan. The first session […]<\/p>\n","protected":false},"author":84,"featured_media":16292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8,17,16],"tags":[233,246,245,252],"class_list":["post-16293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-homepage-english","category-sport","category-twitter","tag-africa-press","tag-africa-press-lesotho","tag-lesotho","tag-olympic"],"yoast_head":"\nLNOC develops communication and marketing framework - Lesotho<\/title>\n<meta name=\"description\" content=\"The Lesotho National Olympic Committee (LNOC), through its media and marketing department \u2013 in collaboration with its Na ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lnoc-develops-communication-and-marketing-framework\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LNOC develops communication and marketing framework\" \/>\n<meta property=\"og:description\" content=\"The Lesotho National Olympic Committee (LNOC), through its media and marketing department \u2013 in collaboration with its Na ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lnoc-develops-communication-and-marketing-framework\" \/>\n<meta property=\"og:site_name\" content=\"Lesotho\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-20T11:51:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-20T12:17:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2022\/06\/postQueueImg_23-62b06557d894d.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lnoc-develops-communication-and-marketing-framework#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lnoc-develops-communication-and-marketing-framework\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"LNOC develops communication and marketing framework\",\"datePublished\":\"2022-06-20T11:51:39+00:00\",\"dateModified\":\"2022-06-20T12:17:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lnoc-develops-communication-and-marketing-framework\"},\"wordCount\":494,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lnoc-develops-communication-and-marketing-framework#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2022\/06\/postQueueImg_23-62b06557d894d.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Lesotho\",\"Lesotho\",\"Olympic\"],\"articleSection\":[\"all news\",\"homepage-english\",\"sport\",\"twitter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lnoc-develops-communication-and-marketing-framework#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lnoc-develops-communication-and-marketing-framework\",\"url\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/lnoc-develops-communication-and-marketing-framework\",\"name\":\"LNOC develops communication and marketing framework - 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