{"id":19747,"date":"2022-09-08T09:03:34","date_gmt":"2022-09-08T09:03:34","guid":{"rendered":"https:\/\/www.africa-press.net\/lesotho\/all-news\/new-social-network-minus-that-mimics-facebook-aims-to-add-to-social-media-users-well-being"},"modified":"2022-09-08T09:37:28","modified_gmt":"2022-09-08T09:37:28","slug":"new-social-network-minus-that-mimics-facebook-aims-to-add-to-social-media-users-well-being","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/lesotho\/all-news\/new-social-network-minus-that-mimics-facebook-aims-to-add-to-social-media-users-well-being","title":{"rendered":"New social network Minus, that mimics Facebook, aims to add to social media users\u2019 well-being"},"content":{"rendered":"

Africa-Press – Lesotho. <\/strong><\/span>Facebook and Instagram are designed to consume our time and attention, but it is increasingly clear that this is damaging to our mental health, privacy, and democracy.<\/p>\n

In response, Ben Grosser, an artist and professor at the University of Illinois, has invented an unusual new social network. Called Minus, it\u2019s a platform that mimics Facebook but discourages constant engagement by giving users 100 posts \u2014 for their entire lifetime.<\/p>\n

Meant as a provocation rather than a sustainable business, Minus builds on more than a decade of Grosser\u2019s work, exploring what healthier, richer communication might look like on the internet.<\/p>\n

Grosser focuses on the cultural effects of social media, particularly the way it preys on users\u2019 insecurities, taps into our desire for instant gratification, and is designed to be addictive.<\/p>\n

Over the past few weeks, his work has become increasingly relevant as leaked internal documents, and the recent testimony from whistle-blower Frances Haugen, reveal exactly how much Facebook knows about the damage its platform does.<\/p>\n

Facebook says it is exploring ways to reduce its negative effects on people\u2019s well-being through features like giving users the option to remove \u201clikes\u201d from posts. This is something Grosser began exploring a decade ago.<\/p>\n

In 2012, he created the Facebook Demetricator \u2014 a browser extension that allows you to remove the \u201clike\u201d count, shares, number of comments, and other figures from your feed \u2014 as a way to explore how what we post might change if we are less focused on our friends\u2019 responses. He later created versions for Instagram and Twitter.<\/p>\n

In 2017, when it became clear that Facebook was using artificial intelligence to study users\u2019 emotions to better target them for ads, Grosser launched GoRando, a tool that allows you to react to people\u2019s posts with random emotions, making it harder for the platform to read your state of mind.<\/p>\n

The idea for the Minus social network emerged from another one of Grosser\u2019s projects. In 2019, he created a video that spliced together every time Mark Zuckerberg, Facebook\u2019s founder and CEO, mentioned growth in media appearances between 2004 and 2019.<\/p>\n

\u201cI thought it would add up to 5 or 10 minutes, but by the time I was done, it was almost 50 minutes,\u201d he says.<\/p>\n

\u201cAs a company, Facebook has been obsessed with more and more growth.<\/p>\n

\u201d This has become even more evident by Haugen\u2019s comments that Facebook consistently \u201cchooses profits over safety.<\/p>\n

\u201d Grosser decided to experiment with building a Facebook-like platform where engagement and growth are not the goals.<\/p>\n

On Minus, every user gets a total of 100 posts to use within their entire lifetime, which forces them to think carefully about how they want to use each post.<\/p>\n

There are no likes, time stamps, or follower counts, so users are not compelled to think about how others might react to a post. Nor do they need to worry about whether they are posting quickly enough.<\/p>\n

On the other hand, users have an unlimited ability to respond to others\u2019 posts. \u201cMinus revolves around the question of what would happen if social media didn\u2019t always compel you to participate in it, but actively worked to limit your participation,\u201d Grosser says.<\/p>\n

\u201cSo you don\u2019t feel like you always need to be on it, or feel like you could step away for a period of time without consequences.<\/p>\n

\u201d As users signed up and played around with Minus, Grosser got to explore how they responded.<\/p>\n

One person calculated how long they were expected to live and how frequently they would be able to post within their lifetime. The answer was every 143 days.<\/p>\n

There were a lot of poems, quotes, and questions. There tended to be little politics or trolling, partly, Grosser says, because posts are not rewarded by \u201clikes\u201d or higher rankings in the feed.<\/p>\n

\u201cPolarising speech doesn\u2019t rise to the top,\u201d Grosser says.<\/p>\n

\u201cNothing rises to the top. I think the lack of \u2018likes\u2019 or algorithmic feed is part of making that different feel. \u201d<\/p>\n

Ultimately, the Minus platform is geared toward spurring conversation since users could respond to posts freely. \u201cThe only way to gauge the success of your post was if there was a conversation in response to it,\u201d Grosser says.<\/p>\n

\u201cThat\u2019s how human interaction worked until social media. We didn\u2019t go to parties and walk away with lists of numbers about how we were being seen.<\/p>\n

We had to listen to someone, think about what they had said, and respond if we felt compelled to. \u201d Minus is a fascinating exploration into how social media might work if constant engagement were not at the centre of the experience.<\/p>\n

But how can it inform the design of real social media platforms, like Facebook? Minus does not run ads to generate revenue, so it does not have the same incentives as Facebook to keep users on the site.<\/p>\n

But Grosser hopes that it can nudge social media platforms to rethink some of their features to prioritise user well-being. \u201cI don\u2019t know if we can have an online social network that\u2019s good for society within a capitalist system,\u201d he says.<\/p>\n

\u201cBut I do know that almost nobody has tried.
\nFACEBOOK and Instagram are designed to consume our time and attention, but it is increasingly clear that this is damaging to our mental health, privacy and democracy.<\/p>\n

In response, Ben Grosser, an artist and professor at the University of Illinois, has invented an unusual new social network. Called Minus, it\u2019s a platform that mimics Facebook but discourages constant engagement by giving users 100 posts \u2013 for their entire lifetime.<\/p>\n

Meant as a provocation rather than a sustainable business, Minus builds on more than a decade of Grosser\u2019s work, exploring what healthier, richer communication might look like on the internet.<\/p>\n

Grosser focuses on the cultural effects of social media, particularly the way it preys on users\u2019 insecurities, taps into our desire for instant gratification and is designed to be addictive.<\/p>\n

Over the past few weeks, his work has become increasingly relevant, as leaked internal documents and the recent testimony from whistle-blower Frances Haugen reveal exactly how much Facebook knows about the damage its platform does.<\/p>\n

Facebook says it is exploring ways to reduce its negative effects on people\u2019s well-being, through features like giving users the option to remove \u201clikes\u201d from posts. This is something Grosser began exploring a decade ago.<\/p>\n

In 2012, he created the Facebook Demetricator \u2013 a browser extension that allows you to remove the \u201clike\u201d count, shares, number of comments, and other figures from your feed \u2013 as a way to explore how what we post might change if we are less focused on our friends\u2019 responses.<\/p>\n

(He later created versions for Instagram and Twitter.) In 2017, when it became clear that Facebook was using artificial intelligence<\/p>\n

to study users\u2019 emotions to better target them for ads, Grosser launched GoRando, a tool that allows you to react to people\u2019s posts with random emotions, making it harder for the platform to read your state of mind.<\/p>\n

The idea for the Minus social network emerged from another one of Grosser\u2019s projects. In 2019, he created a video that spliced together every time Mark Zuckerberg, Facebook\u2019s founder and chief executive, mentioned growth in media appearances between 2004 and 2019.<\/p>\n

\u201cI thought it would add up to 5 or 10 minutes but, by the time I was done, it was almost 50 minutes,\u201d he says.<\/p>\n

\u201cAs a company, Facebook has been obsessed with more and more growth.<\/p>\n

\u201d This has become even more evident by Haugen\u2019s comments that Facebook \u201cchooses profits over safety.<\/p>\n

\u201d Grosser decided to experiment with building a Facebook-like platform where engagement and growth are not the goals.<\/p>\n

On Minus, every user gets a 100 posts to use within their lifetime, which forces them to think carefully about how they want to use each post. There are no likes, time stamps, or follower counts, so users are not compelled to think about how others<\/p>\n

might react to a post. Nor do they need to worry about whether they are posting quickly enough. On the other hand, users have an unlimited ability to respond to others\u2019 posts.<\/p>\n

\u201cMinus revolves around the question of what would happen if social media didn\u2019t always compel you to participate in it, but actively worked to limit your participation,\u201d Grosser says.<\/p>\n

\u201cSo you don\u2019t feel like you always need to be on it, or feel like you could step away for a period of time without consequences.<\/p>\n

\u201d As users signed up and played around with Minus, Grosser got to explore how they responded.<\/p>\n

One person calculated how long they were expected to live and how frequently they would be able to post within their lifetime. (The answer was every 143 days.<\/p>\n

) There were a lot of poems, quotes, and questions. There tended to be little politics or trolling, partly, Grosser says, because posts are not rewarded by \u201clikes\u201d or higher rankings in the feed.<\/p>\n

\u201cPolarising speech doesn\u2019t rise to the top,\u201d Grosser says.<\/p>\n

\u201cNothing rises to the top. I think the lack of \u2018likes\u2019 or algorithmic feed is part of making that different feel. \u201d<\/p>\n

Ultimately, the Minus platform is geared toward spurring conversation, since users could respond to posts freely. \u201cThe only way to gauge the success of your post was if there was a conversation in response to it,\u201d Grosser says.<\/p>\n

\u201cThat\u2019s how human interaction worked until social media. We didn\u2019t go to parties and walk away with lists of numbers about how we were being seen.<\/p>\n

We had to listen to someone, think about what they had said, and respond if we felt compelled to. \u201d Minus is a fascinating exploration into how social media might work if constant engagement were not at the centre of the experience.<\/p>\n

But how can it inform the design of real social media platforms, like Facebook? Minus does not run ads to generate revenue, so it does not have the same incentives as Facebook to keep users on the site.<\/p>\n

But Grosser hopes that it can nudge social media platforms to rethink some of their features to prioritise user well-being. \u201cI don\u2019t know if we can have an online social network that\u2019s good for society within a capitalist system,\u201d he says.<\/p>\n

\u201cBut I do know that almost nobody has tried.\u201d<\/p>\n

For More News And Analysis About Lesotho<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Lesotho. Facebook and Instagram are designed to consume our time and attention, but it is increasingly clear that this is damaging to our mental health, privacy, and democracy. In response, Ben Grosser, an artist and professor at the University of Illinois, has invented an unusual new social network. Called Minus, it\u2019s a platform […]<\/p>\n","protected":false},"author":84,"featured_media":19746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8,9,16],"tags":[233,246,186,245],"class_list":["post-19747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-homepage-english","category-miscellaneous","category-twitter","tag-africa-press","tag-africa-press-lesotho","tag-facebook","tag-lesotho"],"yoast_head":"\nNew social network Minus, that mimics Facebook, aims to add to social media users\u2019 well-being - Lesotho<\/title>\n<meta name=\"description\" content=\"Facebook and Instagram are designed to consume our time and attention, but it is increasingly clear that this is damagin ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/new-social-network-minus-that-mimics-facebook-aims-to-add-to-social-media-users-well-being\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New social network Minus, that mimics Facebook, aims to add to social media users\u2019 well-being\" \/>\n<meta property=\"og:description\" content=\"Facebook and Instagram are designed to consume our time and attention, but it is increasingly clear that this is damagin ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/lesotho\/all-news\/new-social-network-minus-that-mimics-facebook-aims-to-add-to-social-media-users-well-being\" \/>\n<meta property=\"og:site_name\" content=\"Lesotho\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-08T09:03:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-08T09:37:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2022\/09\/postQueueImg_16-6319b7b94b849.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/new-social-network-minus-that-mimics-facebook-aims-to-add-to-social-media-users-well-being#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/new-social-network-minus-that-mimics-facebook-aims-to-add-to-social-media-users-well-being\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"New social network Minus, that mimics Facebook, aims to add to social media users\u2019 well-being\",\"datePublished\":\"2022-09-08T09:03:34+00:00\",\"dateModified\":\"2022-09-08T09:37:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/new-social-network-minus-that-mimics-facebook-aims-to-add-to-social-media-users-well-being\"},\"wordCount\":1730,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/new-social-network-minus-that-mimics-facebook-aims-to-add-to-social-media-users-well-being#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/lesotho\/sites\/62\/2022\/09\/postQueueImg_16-6319b7b94b849.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Lesotho\",\"Facebook\",\"Lesotho\"],\"articleSection\":[\"all news\",\"homepage-english\",\"miscellaneous\",\"twitter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/lesotho\/all-news\/new-social-network-minus-that-mimics-facebook-aims-to-add-to-social-media-users-well-being#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/new-social-network-minus-that-mimics-facebook-aims-to-add-to-social-media-users-well-being\",\"url\":\"https:\/\/www.africa-press.net\/lesotho\/all-news\/new-social-network-minus-that-mimics-facebook-aims-to-add-to-social-media-users-well-being\",\"name\":\"New social network Minus, that mimics Facebook, aims to add to social media users\u2019 well-being - 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